Skip to main content
TrustRadius
Google Analytics 360

Google Analytics 360
Formerly Google Analytics Premium

Overview

What is Google Analytics 360?

Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack,…

Read more
Recent Reviews

Best Analytical Partner

9 out of 10
June 18, 2021
Incentivized
Google Analytics 360 [(formerly Google Analytics Premium)] has helped in addressing the organizational data & analysis. It has been a …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Google Analytics Premium

$150,000

Cloud
Up to 1 Billion hits/month

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.google.com/analytics/premium

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Demos

Webinar: How to Stay on Budget Using Google Analytics 360

YouTube

Webinar: What Google Analytics 360 and Google BigQuery Can Do for You

YouTube
Return to navigation

Product Details

What is Google Analytics 360?

Google Analytics 360 Features

  • Supported: Deep Product Integrations
  • Supported: Cross-channel and Cross-platform Analysis
  • Supported: Algorithmic Attribution Modeling
  • Supported: Remarketing
  • Supported: A/B Testing (Content Experiments)
  • Supported: API
  • Supported: Robust Reporting Capabilities
  • Supported: Mobile App Reporting
  • Supported: User Permissions
  • Supported: Event Tracking
  • Supported: Mobile Software Development Kits (SDK's)

Google Analytics 360 Video

Google Analytics 360 Suite Overview

Google Analytics 360 Integrations

Google Analytics 360 Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUS, UK, Canada, Germany, France, Japan, Spain
Supported LanguagesFull list: https://support.google.com/analytics/answer/1008006?hl=en

Frequently Asked Questions

Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.

Adobe Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Webtrends Analytics are common alternatives for Google Analytics 360.

Reviewers rate Support Rating and Implementation Rating highest, with a score of 10.

The most common users of Google Analytics 360 are from Enterprises (1,001+ employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(536)

Attribute Ratings

Reviews

(26-50 of 56)
Companies can't remove reviews or game the system. Here's why
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It is used by the marketing and web department of our organization. It supports decision making based on customer behaviors, most visited pages, conversions and conversion rates based on marketing investments. It also supports marketing budget distribution based on sources of traffic.
  • Traffic sources
  • Advertising conversions
  • More complex, so training is needed
  • It's expensive
It is great to understand your customer traffic sources and behaviors in general, as well as for specific marketing efforts such as campaigns with landing pages. However, you need someone who understands what they are doing when building reports to fully understand the information to improve your marketing and see better results.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are utilizing Google Analytics Premium to track the traffic on our website. This information helps us see what articles are performing the best, as well as what pages our readers are engaging with the most. We are able to better determine what content our readers pay the most attention to, as well as how our sponsored content and paid advertisements are performing.
  • Our company likes that visitor traffic is available in real-time.
  • We are happy to utilize the calendar feature to segment data by the dates of our choosing.
  • Tracking the number of visitors to any page of our website allows our editorial staff to better understand the content that our readers enjoy.
  • So far, we have not faced any issues with Google Analytics Premium.
For businesses that work in real-time data and content, I think this program is a great option. I work in publishing and we create daily content for our readers. We are able to access the page views and time spent on pages, which helps us determine how our content performs and what we should focus on.
Manoj Kulkarni | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Google Analytics mainly to understand the traffic of our clients' websites, we have implemented it for multiple client websites. It gives us real-time data to understand how the website is performing and its accessibility in terms of keywords, page views, page clicks. It is easy to integrate and helps a lot in creating strategy for our SEO and helps in building campaigns accordingly.
  • Very easy to use and set up.
  • Gives in-depth analysis.
  • Representation of the data in the form of charts that are so explanatory they can be used in meetings.
  • Cannot integrate with some of the other applications.
  • Free version has less scope.
  • Using in mobile app is not user friendly and difficult.
Google Analytics Premium is well suited for dealing with websites/products with a good amount of traffic and higher infrastructure. This is not suited for smaller websites with less content or traffic. The premium version provides good results on the huge content that the website has.
Joseph Alleruzzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The platform is user-friendly, easy to learn and there is a lot of documentation. The thing is that Google does not actually give us support, all the contracts must be through a Google partner. The partner we are working with is great, they have a lot of experience and they are very supportive. We use this product for the following reasons:

  • Improve business process outcomes
  • Enhance decision making
  • Reduce time to market
  • Create internal/operational efficiencies
  • Improve business process agility
  • Improve customer relations/service
  • Product functionality and performance
  • Strong services expertise
  • Strong consulting partnership
  • It would be great for Google to provide more support
  • Initial training was nice, would be better if someone were to instruct
  • Connecting to Salesforce could be better
Great platform overall, with significant progress in product development. Works excellent with our other products in the stack. Ties you further into the Google ecosystem and provides great transparency.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google helps with the smooth sailing of the whole organization. We couldn't run without it! It's pretty impressive, honestly. With its all-in-one platform, we're able to easily control and manage different aspects of the things we need to track and monitor. It's also got great data that we can print out and send to those interested.
  • The premium gives us an advantage over our competitors and helps us boost sales.
  • It is very costly.
Google Analytics Premium is well-suited for big businesses that have a need for big data. It's also something that's saved me hours and hours of time. I cannot overstate how well-versed this program is, and it's truly worth the price tag. For something to do all that data collection for me - I honestly don't know what I'd do without it.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
As a web design and marketing company, we use this tool as a way to monitor web traffic and analytics insight for our clients. Many clients want to understand how users are navigating their website, where they are dropping off, and how performance can improve. As a digital strategist, I am able to use this tool to assess traffic patterns, recommend changes, and ultimately make adjustments on the website to account for those insights.
  • This platform is great at analyzing traffic patterns and user flows
  • The tool integrates with several other platforms
  • Provides insights on not only traffic but also advertising efforts
  • Google produces little original content on the platform -- typically have to find information from other sources
  • Walk-throughs or guides would be helpful
  • Steep learning curve
This platform is excellent for marketers who need to assess the web traffic for their client's websites. It's also a great way to understand how users are interacting with the website. This is particularly helpful if digital advertising is leading to specific landing pages. This tool can help assess the value of that landing page, see how quickly users are bouncing off, and make improvements. With its integration with Google Ads, it's easy to see analyze performance and report on it.
Rigel Cable | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
Google Analytics Premium is used by more than half of my clients in the eCommerce and retail verticals. It is used as the source of truth for web analytics and marketing performance, including eCommerce revenue and cross-channel reporting.
  • Unsampled web analytics data
  • Robust marketing 360 integration
  • Easy-to-use, fast reports
  • Powerful customization options
  • Some customization limitations like fiscal calendar and standard report customization
  • Minimal customer support through the company provider
Google Analytics Premium is great for enterprise businesses that have a standard eCommerce or experiential website. It is less well suited for highly customized businesses or non-standard commerce/transaction process. It's great for small and large teams, and ease of implementation is much simpler than the competition. Developer Guides are user friendly and help the tech team get the suite up and running.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is being used by the whole marketing team in my organization. It addresses the business problem of having a tool that helps us understand what a business needs, and how we can go after a useful solution. Google Analytics helps us collect useful data and helps our marketing team make important decisions. It is extremely useful when we want to target marketing campaigns and use it with our clients.
  • Provides very useful data
  • Tracks website traffic in a very powerful way and measures the source of the traffic
  • User-friendly UI and UX: easy to use and easy to navigate
  • Could have more detailed information on website traffic.
  • Not very user-friendly mobile app: it works best on desktop
  • Could be hard to navigate when you first use it, but then it gets easier by the minute.
Google Analytics Premium is perfect for companies looking to maximize their marketing budget. If you want to know where your traffic is coming from, what pages they're visiting the most on your website, how much time they're spending on each page, then your business needs Google Analytics Premium! It could be a bit intimidating to use a first, but once you get the hang of it you'll use it to its fullest potential. It also works great for marketing agencies.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is primarily used by digital marketing, marketing communications, and product management teams. It helps to track and build reports to help drive meaningful client strategies and segmentation. It helps us better understand our under-penetrated users, and tests which current strategies we need to continue or stop.
  • The UX/UI is as you’d expect from a Google product -- it's fast and easy to use.
  • You can filter the dashboard to view traffic, web speed, and client conversions at a high level.
  • Reporting Capabilities, specifically audience, acquisitions, and behaviors.
  • Provide goals or standard industry metrics to provide a basis for comparison on users’ specific metrics.
It’s appropriate for large or small companies, but the premium suite may be a bit much for a smaller company not as dependent on e-commerce, or that doesn’t participate in a lot of digital marketing initiatives.
October 03, 2019

Powerful data tool!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is used across our organization to track traffic and visualize data patterns across our multiple properties. It has helped us in our multi-touch attribution.
  • Robustness: There are many ways to pivot and filter data.
  • Speed: Google's software allows you to quickly query data in a very seamless way.
  • User interface: The design leaves something to be desired, and is not for beginners. Controls are sometimes unintuitive.
  • Onboarding: A more friendly experience for first-time users, with explanatory text when you hover.
Google Analytics Premium is well suited for larger tech-enabled companies that have significant web traffic and a need to regularly track web attribution. It's also important for those trying to improve SEO.
Blake Baron | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it in tandem with all digital and print marketing efforts. We started off on original Google Analytics (free version), but moved to premium when the ROI case became obvious to us. It's indispensable in tracking results of landing pages, marketing campaigns, and user flow between our multiple web properties. We're able to create custom management reports that auto send to interested stakeholders via Google's Mail Server.
  • It's a Google product, so it strikes a great balance between usability and advanced functionality
  • Data is new and nearly constantly updated. I.e. you had a several day lag with Google Analytics Basic. Now, you can immediately analyze newsletter campaign results
  • Integrates with CRM software so we can tell if a prospect visits our site(s) after we initiate a touchpoint (email, call, etc.)
  • I suppose it could be free
  • Oddly, we're able to stump our account reps with our use case. It takes them some time to answer our questions
  • The insights are only as good as your set up. I wish Google provided consulting that went along with their product
If you know what you're doing, have experience with digital marketing, and are fluent in analytics, this will be perfect for your team. Don't expect the software to solve your marketing problems for you. It's a tool, much like a hammer. The hammer won't pound the nail for you. If you have the infrastructure, give Analytics premium a try.
Meredith Walter | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics 360 is being used in my organization for mainly web analytics across the entire organization. Our GA data is our "truth" data when it comes to other web metrics that we may receive from other marketing tools. It helps to address the what? questions when it comes to our website. Things like: What are people doing? What pages are they visiting? Etc. We then use additional Voice of Customer data to complement GA data and answer why? questions. Such as: Why are they spending so much time on this page? Why aren't they watching this video? Etc.
  • Additional user management, which is key for large organizations that have numerous users.
  • Higher data processing to process larger amounts of data and store it longer.
  • Formal contract, which provides an actual point of contact for ensuring the service is running as it should and provides service level guarantees.
  • Higher sampling limit for reporting.
  • Additional integration with DoubleClick.
  • Higher limit for custom dimensions and metrics.
  • Data driven attribution modeling function.
  • Although it is getting better, there is more room for the tool to advise on missed features enabled among other suggestions to make better use of the tool.
  • Even though there is some room for user management, I think having additional controls over certain user functionalities would be nice - like custom report sharing.
Google Analytics 360 is definitely more suited for larger organizations that have a need for higher data processing. The standard GA version could very well suffice for the majority of clients. The tool is practically the exact same in terms of UI and UX. It is all backend processing that differentiates the two.
Jimmy Guillermo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Google Analytics on every client at the agency, it's our best bet to find how our campaigns are doing. The metrics we get from analytics help us act very fast if a campaign is not performing the way it should. The integration with Adwords is just great. It is a reliable way to get the job done, and knowing that you have a dedicated account manager gives the ease of mind you need just to focus on getting your campaign sky high.
  • Adwords Integration.
  • Almost unlimited row data export.
  • Big Query Integration for Big Data Analysis is amazing.
  • Honestly, there isn't a thing that I would actually change or improve on Analytics 360.
This is an amazing tool all the way around. Its endless data row exporting and Adword integration are just great. Google Analytics 360 gives you the insight you need to better understand your clients. You can use the data you gather to take the best-informed decision, I.E, to improve your web page, create remarketing lists and much more.
I just love it.
Anthony Burke | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
To be clear, I do not currently use Premium (now known as 360), but I recently left a position in which we managed many client websites and used Google Analytics in doing so. We were a Google Partner and Google services re-seller (mainly Ad-words), and also used our access to complimentary Google consultations (a key feature of 360/Premium). We used Analytics to improve user experience, analyze their on-site behaviors to optimize our clients' websites, and generate content ideas for our clients based on that behavior. I continue to use Google Analytics for these purposes today, but on a much smaller scale, making it unnecessary to pay a premium. Transitioning from large scale to small scale GA use has provided an interesting perspective change.
  • In my opinion, the best feature of 360/Premium is the access to Google consultants for insights into your analytics, conversions, etc. Being able to talk directly to the people who can help you "win" at Google is very valuable, especially if you are feeling things out. They help point you in the right direction and help you figure out what to focus on.
  • Large scale analytics. Google Analytics 360 is extremely powerful, but you're really only using this if you are keeping tabs on many relatively high-traffic websites.
  • Many different metrics, measurables, etc. (hundreds, maybe?) can give you an amazing amount of information about how people are finding your site and what they're looking at when they get there.
  • Faster refresh rate than the standard version, which can be valuable if you have highly dynamic strategies that operate with a little more urgency.
  • As far as I can tell, this is the ultimate large scale analytics platform. It does so much and can be a very powerful tool. Maybe it's overwhelming for newbies, but that's kinda what the pro Google consultations are for.
  • Although I've never been personally responsible for paying the GA 360 bills, I know it's very pricey ($150K/year last I checked). If your business is managing a lot of high-traffic sites, and maybe you resell other Google services, then it's probably worth it for the dashboard and integration. So... it's expensive, and by definition, not for everyone.
Well Suited: Not to sound like a broken record, but this is ideal (really ideal) for mid-size and larger firms/agencies/etc. whose revenue comes from managing/augmenting/creating many different websites that combine to command a large amount of traffic (meaning "well into the millions" in terms of monthly hits. If this is your industry, and you would describe your company as "big," then you are probably the kind of company GA 360 is made for.
Less Appropriate: If you manage a single website (like I currently do), or if you're a small-ish agency/creative firm that manages websites with combined traffic under 10-million monthly (I believe that is the cut-off). The standard version of GA is still great, but there is no need to pay extra for 360 if you are on the smaller side.
February 02, 2019

Powerful Analytical Tool

Stefanie Cash | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics Premium is used by our marketing department and top executives to make critical business decisions. We use it to track our web traffic and understand where our visitors are coming from and what they are doing when they land. The reporting features allow us to stay up-to-date with our KPIs regarding marketing budgets, consumer acquisition data, and digital interactions. The software becomes the main point of reference for the entirety of our digital presence.
  • Real-time reporting with the ability to get custom reports set up.
  • Ability to work with an account manager for segmentation optimization.
  • Integration with Google suite of products.
  • Clunky navigation.
  • Hard to understanding menu options.
  • Creating funnels can be cumbersome.
Google Analytics Premium is a complete enterprise solution for collecting and analyzing data. Having a dedicated account manager to support our business function makes it easy to ensure all changes made won't interfere with the reporting. The support team is a great resource for ensuring you're aware of all the functional aspects that relate to your site and how to interpret the data. For organizations who are looking to make use of their data and position themselves as a leader in their industry, Google Analytics Premium is well suited for that exact objective.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Most client companies use Google Analytics Premium and collect data in cooperation with Google Tag Manager. Since most clients try to increase conversion rates, which start on the web, the analysis of "web traffic" is a natural part of any project. Unfortunately, not all companies use Google Analytics correctly, which makes the analysis of past measurements a tricky or impossible task. The basic statistics work well but if the site owner asks you to analyze specific client behavior, or understand what is wrong on a particular page, it is necessary to design the measurement strategy anew and include additional tools.

  • Easy to use big data tool with impressive dashboards.
  • Easy to start with. Quick implementation on the website owner side.
  • Custom variables and custom metrics.
  • Very good user location profiles and analytics.
  • A session unification feature that allows identifying "clicks", or in other words visitor behavior, before the Google user ID was assigned. This would make the statistics a bit more precise (yes, we have solved a case benefiting from this feature).
  • Exports of data are used for analysis of Google collected data in other more capable reporting tools, e.g. SAP HANA, SAS Visual Analytics or MS PowerBI. Imagine you want to export 1 million rows and are limited to 10,000 lines if you use API (mostly not available) or only 5,000 lines if you use a web browser. In order to export 1 million rows, you have to run a request to export 1-10,000 rows, save it, export 10,001 to 20,000 rows, save it, etc. Without writing a script for this task this task is impossible to complete.
Great tool to start with. It provides great insight into what is happening on your sites and provides good information for general tasks. It is an easy to use big data analysis and reporting tool.

It is able to track detailed visitor behavior by connecting with tag manager or other tools. You have to use it in connection with other solutions.

You may not like it if your plan to collect and store personal data (emails, names, addresses, IP addreses) when you can violate any of google usage terms and conditions. If you plan to use the account profesionally, you should definitely read the terms and understand what is not allowed.
Rachel McIntyre | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We build websites and use Google analytics on every site we build. We check analytics on a monthly basis and report back to clients on their website's performance. We use the tool to determine changes that need to be made to make the site more effective
  • Really accurate and detailed information
  • Helps with reporting and measuring
  • Makes it easy to determine if there is a problem with a website and then through testing and changes you can actually see if it’s improving or not
  • Sometimes can be difficult to read data
  • Hard for beginners to understand
  • Interface could be more user friendly
It is a tool that provides data to be analyzed. If you’re looking for this tool to solve your problems, it won’t. It will only provide you with the tools/data you need to analyze and come to a conclusion yourself about what needs to be done.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
GA Premium is a great product, but overprices. It gives the same reports as the regular GA, except it can store more hits from huge websites. Even so, if your website is on top Alexa 100, it's not enough and limited in use. For daily reports, it's fast enough, but if you select monthly or year reports, you have to wait 30 seconds to load the report. If you really want unlimited analytics, dig with Ya. Metrika.
  • I can't point real strength points for GA Premium use. The same analytics, but for big sites.
  • Too slow now in reporting. 24 hours delay still there.
More details on sampled data reports. Better suites commercial websites for funnel analysis.
Erin Ruoff | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google analytics premium helps us access our client’s and our personal websites descriptive and concise visitor and view data. We can accurately track where and who our clients' visitors were and have more data than the regular Google Analytics.
  • Concise reporting with detailed analytics
  • Extremely user-friendly
  • The helpdesk is always there are ready to answer your questions or guide you through the console
  • Less categories of results. Some are the same data but in two to theee different areas. Streamline data.
Every business that has a website needs Google Analytics Premium. You need this detailed data to grow your business, increase sales or analyze your readership for future endeavors.
August 23, 2017

Analytics done right

David Matousek | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Google Analytics Premium to track customers through a purchase process. The marketing team was able to see the customer journey and most importantly segment the customers.
  • Work with tag manager to report on custom tags
  • A/B Testing
  • Customer Segmentation
  • Hard to replicate across multiple products
  • Almost too much information.
  • Dashboards are customizable, but didn't allow for real time variable adjustments easily.
Well suited if you need shorter delays in information and high volumes. Not necessary for most situations, but the setup from a consulting firm helped understand the ins and outs.
Moses Sam Paul Johnraj | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is used by the growth department which is a mix of sales and marketing professionals to analyse the inbound funnel in depth with multiple data sources using the data integration services and then understand the success mix using the analytics maturity assessment. We have been able to generate some formidable insights about the visitors and gently nudge them into the funnel.
  • Data Source Integration
  • Experts guidance and account management
  • Analytics Maturity Assessment
  • A little expensive from a startup perspective in India
  • Most features are already available in the free version
  • Not required / suitable for a small organisation
If you run an agency and are handling multiple accounts then Google Analytics 360 is completely helpful as you can automate most of the tasks and this should help you pull up reports easily with primary and secondary dimensions to dazzle your clients. The biggest advantage is the data integration services that Google 360 offers; try to leverage it as much as possible.
Onjefu Efada | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Today we live in a data-driven age, where we base decisions off of the information we have. Access to complete data, quicker vastly helps the decision makers make better decisions. Google Analytics Premium (GA Premium) helps in that regard because you can start using the data right away. Our customer didnt' have to wait 24 hours to see how their marketing campaigns were performing. While charts are generalizations, if you want to do something with your data immediately, you can do so. You can export unsampled data with over 10 dimensions and that can be used right away.
  • I'm not sure how many products give you that level of access.
  • GA Premium's service and support level agreements are exceptional. Google experts were available during our roll-out to our customer and available afterwards to provide additional support. We were able to get questions answered at all answers at all ours so we walked into our client status meetings feeling confident.
  • Customization support- our client sold some very different products (for online and desktop) and had some particular implemention hurdles. GA Premium proved very flexible. We were able to register conversions on both confirmation pages and asynchronous (ajax) requests.
  • It would be nice if GA Premium provided some more online Documentation. The free version has considerably more but perhaps as the user base increases, they can do more in this regard. The probably want to increase demand for their consulting services. You definitely need a savvy engineer familiar with web marketing to properly instrument it and the support of your own analyst to clearly define what you want to look at.
  • Our clients basic metrics (like visitors and conversions) didn't line up between the Premium and Regular versions. I'm not quite sue why. If I had to wager, I would say GA Premium was more accurate. You get what you pay for. I always advise to use a secondary analytics tool at least for measuring conversions for sanity.
Determine early on what sort of metrics and data dimensions would you like to look at before engaging your tech team.
Eric Buhman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
  • Implementation - Enterprise technologies, by default, carry with them the stigma of being complicated and hard to implement. With Google Analytics Premium, code implementation and platform configurations are simplified, supported by a wealth of documentation and support communities, and compared to other enterprise analytics tools take only a fraction of the time. With the continued enhancements of Google Tag Manager, implementation ease will continue to be a strength of Premium.
  • Usability - The friendliness and accessibility of Google Analytics Premium really affects it's adoption across an organization. Users understand and easily learn the tool, empowering even the basic user to understand and find value in its capabilities.
  • Connects it's Ecosystem - For better or worse, it's a Google world and we are all just doing business in it. Between AdWords and Display, Google will often touch the greater percentage of a company's digital marketing initiatives. No other enterprise analytics platform can provide the native abilities to pull core digital marketing data together like Google Analytics Premium.
  • In-Page Analytics - This feature has given our team a headache or two, and breadth of troubleshooting threads in the support community speaks to this as well. For lack of a better way to explain, its buggy.
  • Content Experiments - This feature certainly has value and it's place in the world of free analytics tools, but it is simple and limited. There is tremendous potential to have all this marketing data drive a multi-faceted and variate testing /optimization scenario. But our business will likely leverage a complementary tool for anything requiring this level of complexity.
It's important to understand the services and support available, in addition to capabilities of the Premium platform itself. Come to the table with a strong need, issue, or problem, and understand how Google (or its reseller) believes Premium is the solution.
Michael Loban | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Google Analytics Premium is an excellent enterprise solution that helps our customers collect, analyze and act on data. Beyond the technical features and integrations, our clients like that the product license covers technical implementation, support and training. Google constantly adds new features, capabilities and integrations - this turns Google Analytics Premium into a platform that powers marketing decisions.
  • Integration with Google suite of products
  • Google SLA
  • Dimension widening to add offline data
  • Unsampled reporting feature is very strong, but there is room to grow
It provides great integration with other marketing systems.
Rebecca Visconti | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Reseller
Vertical Nerve is a digital marketing agency. We are a certified Google Analytics Premium partner and reseller, as well as provide GA Premium implementation and analytics services to our clients. We work with several clients on the Google Analytics Premium platform who use the tools within the product to analyze their site usage data, conversion funnel flow, digital marketing campaign performance, visitor and customer segmentation analysis, and more. We find that the data and analysis gleaned from GA Premium reports are used throughout the organization, from marketing teams or IT, to C level executives.
  • Marketing Attribution Modeling -- Google Analytics offers several rules-based marketing attribution models such as first interaction, last interaction, time decay and position based, but the Premium platform also offers a data driven attribution model. The data driven model is a huge advancement that uses a statistically driven methodology to best estimate the value of each marketing interaction. As someone who is very familiar with the other big players in the digital analytics space, I can say that the data driven model is something only Google offers in their enterprise product. IBM, Adobe and Webtrends do not include a data driven model in their standard product offerings (although I suspect they must be in their product road maps now that Google is showing them up in this area).
  • On the Fly Filters and Segments -- Building customized reports is very easy in Google Analytics; much easier than any of the other major tools I've used. I can apply filters and segments on the fly with very few limitations. Other tools either limit the number of segments I can create, or remove the functionality altogether from many of their reports.
  • Fast Report Processing -- Most of my Google Analytics Premium reports, even with segments applied, load in mere seconds. I rarely get that impatient feeling waiting for a report to appear on my screen. It's definitely faster than the other major analytics tools I've used.
  • Multi Site Implementations and Reporting -- For clients looking to implement a solution across multiple sites, and they are interested in getting rolled up reports or customized views of data across sites, I would hands down choose Google Analytics Premium. They excel in this area and make implementation of these scenarios much easier than other tools. Also, their flat price makes them a better bargain for multi-site customers because one Premium contract can be utilized across multiple sites.
  • Ecommerce -- Unfortunately, at this time, I just wouldn't recommend Google Analytics Premium to a retail/ecommerce brand. The product is missing some key metrics and reports such as product views, add to cart, abandoned products, cross sold product basket analysis, etc. Clients in the retail sector struggle to use events to hack together these data points that are out-of-the-box with other analytics tools. Once Google overcomes this obstacle, they will truly be a force to be reckoned with.
  • PII - Personally identifying information is allowed in other tools such as IBM Digital Analytics and Adobe Site Catalyst. The inability to pass something as simple as an email address into an enterprise analytics tools like Google Analytics Premium is not only an annoyance, but a barrier to integrations with other tools such as email marketing platforms.
  • Add Ons -- Vendors like IBM and Adobe are building out awesome add-ons that boost the value of their product offerings. For example, IBM offers Digital Recommendations (previously known as Intelligent Offer), which uses analytics data to serve up real-time intelligent product recommendations on a site. This integrated add-on provides a ROI and further incentivizes the brand to stick with the IBM product suite.
There are two primary questions I would ask:
1. What vertical does this site or sites fall under? (retail, finance, content, travel, etc.)
2. How many sites are there?
If the answer to question #1 is not retail, I would strongly consider it as a front runner and if the company is looking to implement an analytics solution across multiple sites, then I would definitely recommend Google Analytics Premium.
Return to navigation