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Google Analytics 360

Google Analytics 360
Formerly Google Analytics Premium

Overview

What is Google Analytics 360?

Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack,…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Google Analytics Premium

$150,000

Cloud
Up to 1 Billion hits/month

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.google.com/analytics/premium

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Webinar: How to Stay on Budget Using Google Analytics 360

YouTube

Webinar: What Google Analytics 360 and Google BigQuery Can Do for You

YouTube
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Product Details

What is Google Analytics 360?

Google Analytics 360 Features

  • Supported: Deep Product Integrations
  • Supported: Cross-channel and Cross-platform Analysis
  • Supported: Algorithmic Attribution Modeling
  • Supported: Remarketing
  • Supported: A/B Testing (Content Experiments)
  • Supported: API
  • Supported: Robust Reporting Capabilities
  • Supported: Mobile App Reporting
  • Supported: User Permissions
  • Supported: Event Tracking
  • Supported: Mobile Software Development Kits (SDK's)

Google Analytics 360 Video

Google Analytics 360 Suite Overview

Google Analytics 360 Integrations

Google Analytics 360 Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUS, UK, Canada, Germany, France, Japan, Spain
Supported LanguagesFull list: https://support.google.com/analytics/answer/1008006?hl=en

Frequently Asked Questions

Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.

Adobe Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Webtrends Analytics are common alternatives for Google Analytics 360.

Reviewers rate Support Rating and Implementation Rating highest, with a score of 10.

The most common users of Google Analytics 360 are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(536)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's being used by most of the organization but was decided on and managed by a single department. Some business problems it solves for us is the ability to get data out and into other systems like 3rd party visualization tools such as Tableau or PowerBi. Another problem that it solved is that it's easier to find and train talent because most have experience with the free version of Google Analytics.
  • Ease of use
  • Train and documentation
  • Cost compared to other solutions
  • Integration with other products or Google solutions
  • Account, property, and view limitations for large enterprises.
  • No historical data applied to newly created views.
  • Sending data to 2 or more properties easily using GTM.
  • No granular user permissions compared to Adobe Analytics.
For most companies or colleagues I would recommend Google Analytics 360. It's affordable, scalable, and because of the deep integrations with leading ad platforms like Google Ads 360, it is a very smart option. Depending on how detailed or advanced your analytics implementation needs to be GA360 has workarounds to solve most needs. I just recommend plan as much as you can before data collection to take advantage of filters and views otherwise make sure to have Big Query connected so you can always analyze historical data with changing filters.
  • Integrations such as Google Ads, MailChimp, etc.
  • Data exports to Big Query
  • Ability to create audiences and connect to Google Optimize 360.
  • Overall investment (time, training, and money) is lower compared to other vendors.
  • Ability to onboard more websites quicker by upgrading accounts from the free version to GA360.
Google Analytics and Adobe Analytics are both great products and solutions. Each has advantages and disadvantages that need to be evaluated based on your business needs and the people you have to leverage them. Google Analytics is a lower overall investment than Adobe Analytics but the analysis you can do within Google Analytics isn't nearly as robust as Adobe Analytics Workspace. You would need to use Data Studio or a 3rd party visualization tool connected to something like Big Query. GA360 is easier to onboard and begin using than Adobe Analytics but also has a lot less granular permission levels for users.
500
The business functions represented are all across the board from marketers, writers, analysts, data scientists, developers, product owners, directors, and executives. Our engineers and developers use Google Analytics for insights on app health. Marketing uses it to understand our visitors flow through the marketing funnel and better optimize our marketing efforts and our leadership uses to make directional decisions for digital efforts across the company.
8
The type of roles that really help us support GA360 are marketing engineers, developers, marketers, analysts, BI leaders, and product owners. This helps us not only stand up and maintain GA360 as a product but also to integrate GA360 data into our bigger data strategy.
  • Measure marketing efforts and ROAS
  • Measuring and optimizing our applications as products
  • Better understand our digital users and behaviors
  • Using Zones in GTM to track all websites easy and efficiently into GA360
  • Leverage the native integration into BigQuery for deeper analysis using raw data
  • Analysis, score, and return visitor scoring in real-time provide unique user experiences
  • Dive deeper in to product analysis rather than just using GA for marketing analytics.
  • Further data integrations with other data products in our technology stack
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
Yes
Google Analytics 360 replaced Adobe Analytics.
  • Price
  • Product Usability
  • Prior Experience with the Product
There are a number of limitations or manual processes in GA360 that use to be quicker and easier to do in Adobe Analytics. I would make sure to evaluate some of the core functionality and limitations further to ensure the choice of switching was still the best path forward. But in most cases it was.
  • Implemented in-house
Yes
Change management was a minor issue with the implementation
  • Swapping GTM scripts on sites already using Google Analytics
  • Variety of website frameworks that cause you to need different GTM setups
With the use of JSON exports of GTM and copy of tags, triggers, and data variables it was easy enough to create large amounts of GTM containers ready to deploy.
Google has built a vast amount of help topics in their documentation and finding resources online is so easy because of the world wide adoption of Google Analytics free. Along with our 360 contract we also have supported hours through an agency which provides the expertise we need to answer any of our questions we have.
Yes, we have professional support along with our GA360 license.
No
Google is quick to add more quota to your property and view limitations. A quick chat is all it takes.
There are some functions that would be great to see automated. Things like copying a property much like you can copy a view. This would help when you want to leverage similar custom dimensions across multiple properties in your organization. I know there are API methods to do this but making it easier for non-technical people is something Google is well known for.
  • Integrating Google Ads is quick and painless for marketers
  • BigQuery integration is also super easy and a must have
  • Setting up analytics via GTM makes deployment pain free
  • Creating large amounts of properties and views
  • Doing deep breakdowns of dimensions within the GA interface
Yes
Tyson Kirksey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Some clients with heavy web traffic are impressed by the amount of data processed and the speed at which the reports are updated - typically within 2-3 hours. For non-Premium users the wait was often 24 hours or more.
  • Google Analytics has terrific visitor segmentation capabilities, but Google Analytics Premium really makes that useful for Enterprises because data sampling is eliminated. This allows marketers and analysts to construct very specific user segments and see 100% statistically valid trends and datasets.
  • I believe the Attribution Modeling reports in Google Analytics Premium are among the best in the industry. GAP provides seven pre-defined models (first click, last click, time decay, etc.) but more impressive is the ability to create custom models to your liking. This allows marketing executives to truly analyze lift and performance across channels without worrying about duplication problems, and provides the data necessary to allocate marketing budgets for maximum profit.
  • There is still no option to reprocess data which may have been caused by irregular activity or misconfigurations.
  • User Access Controls and account governance are still lacking, in my opinion, though that is supposed to be changed in mid-2013
  • The e-commerce reporting capabilities are still not up to par with other solutions like IBM's CoreMetrics solution.
  • Our Premium clients use GA to allocate marketing budgets, improve visitor flows and site conversion rates and better understand custom behavior. All of these activities have quantifiable benefits.
For large organizations or enterprises, having the ability to do custom analysis with unsampled reports alone justifies the expense.
I would highly recommend Google Analytics Premium to large organizations or enterprises that already use Google Analytics or a similar solution. The advantages to GA Premium are threefold: 1) More data collection, 2) Advanced features for custom analysis, and 3) Enterprise service and support.

  • Data Analysis
  • Marketing Analytics
  • Website Optimization
There are several main reasons to switch, and depending on your needs you may find one of these more compelling than others. Our clients typically switch to access additional custom variables or to gain the ability to download unsampled reports. Other clients have switched due to data limits (ex. sending more data to Google Analytics than the standard ToS allows for).
  • Professional services company
At Vertical Nerve, we handle most of the implementation strategies for our clients who use Google Analytics Premium.
Implementation is much easier than competing products in the space.
  • Online training
  • In-person training
  • Self-taught
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Google Analytics Premium is built upon the standard Google Analytics platform, so there is no big learning curve. Additional features are intuitive and easy to learn.
No
As a Google Analytics Premium Reseller, we provide premium support to our clients who use GAP.
N/A see above.
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