Google Analytics 360

Formerly Google Analytics Premium

As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.

Google Analytics 360 works very well and is very appropriate as an attribution and web analytics tool. However it does have some room for improvement when we talk about cross device attribution and app analytics.

I think this is a great platform as long as there is a dedicated team which is going to spend reviewing the data and also taking out insights from it, making it beneficial. It was well suited for me when working with a client that had a very large amount of traffic, with a large range of complex products on offer. This tool allowed us to be able to do more with the data and segmenting it more which ultimately drove our relationship forward, but also the results that we saw.

Well suited to organizations with large website-driven user volumes. Less appropriate for app-only businesses unless combined with other analytics tools. Necessary for cross-channel businesses and to allow data collection at scale. Less appropriate for data visualization, storytelling, and novice usage than other tools.

Google Analytics 360 is great for tracking large amounts of data and drawing conclusions from it. As compared to the other analytic tools, it is easy to use and being a part of the Google Suite, you can easily share data with the other google platforms (Ads, Optimise, Data studio, Big Query, etc.).
The attribution model tool and user behaviour tracking for the app can be improved. With the ongoing challenges from browsers and GDPR opt-ins, you can only see around 90% of the actual data.

For most companies or colleagues I would recommend Google Analytics 360. It's affordable, scalable, and because of the deep integrations with leading ad platforms like Google Ads 360, it is a very smart option. Depending on how detailed or advanced your analytics implementation needs to be GA360 has workarounds to solve most needs. I just recommend plan as much as you can before data collection to take advantage of filters and views otherwise make sure to have Big Query connected so you can always analyze historical data with changing filters.

Google Analytics 360 [(formerly Google Analytics Premium)] holds good position in our company to generates reports based on analytics and data. this is very useful to review and take decision based on that. Cost wise this is on higher side but its reports are accurate and stand as a strong foundation for any matter. it has access to raw data which helps to go back to root for comparison.

Google Analytics 360 allows businesses of all sizes to track user behavior, gain marketing insights, and much more. Modern tools for conversion and attribution testing can help businesses both large and small improve user experience, maximize their digital strategies, and better measure performance. Your content, your products, services and more. It can help you understand what's working and what's not; it's a comprehensive tool that can give you insights into what's happening on the web and in apps.

I think for small business owners, Google Analytics 360 is a free tool that can be used to understand where visitors are coming from - which platforms are driving traffic to your site. Also you can tell which pages of your site they're spending time on - and which they "bounce" quickly from, so changes can be made. You can see which content is resonating most with visitors, too. If you publish a blog for example, you can see which posts people are reading - you can see how long they've stayed on a certain page. It's helpful because it informs your content. On the other side, Google Analytics 360 can be overwhelming. Because there is so much data - too much data? - it can make you turn away. You look at it - become overwhelmed - and just move on. I don't use it as much as I could for that reason. It's helpful to know which data you're looking for so you can focus on that.

Seeing which pages of our site are the most popular. The reporting incoming traffic tool also helps me a lot in my work.

Really useful if the user has the budget, and if more goals/unsampled data is needed. It's less appropriate for smaller clients where data sampling isn't too bad, or if the cost dwarfs marketing budget.

Google Analytics is a great way to get a broad view of your website. Google Analytics 360 has more advanced features than the classic version making it easier to capture leads and your customer's sales processes. With some training, it can be very helpful however some users may need additional help navigating and learning how to use the site.

it’s great for folks that already use Google Suite because it’s Well designed and easy to use just like all of Google’s products. If you have experience with one, you have a shared visual language in order to master another product. Its less appropriate if you need a lot of hand-holding in order to integrate software.

Google [Analytics 360 (formerly Google Analytics Premium)] is really good for companies looking to better understand user behavior and how your customers and end users are interacting with your website. You can understand trends of your data (which day of the week is busiest?) and find trouble areas where customers are getting stuck. Google Analytics [360] should not be used as a system of record or source of truth regarding financials or other numbers that need to be reported with 100% certainty.

If you are an enterprise with multiple websites and products and getting lots of data, Google Analytics Premium is well suited as you won't be getting the sampled data you get in normal Google Analytics. You will have a large set of tools that would help in performing different operations and generating reports on your data. These insights would help you to make better decisions about your product.

Google Analytics 360 is great for understanding click behavior and how people navigate our website, especially our careers page/job board. It is very useful to know which jobs are getting the most traffic and by what types of people. However, I wish there were more available demographics to break down who your audience really is.

If you have a complex web and mobile site and need to track what people are doing, AND have the capacity for a large enough team to integrate this data into your warehouse, this is a great platform. There are also some handy reports on the GA website that one gets for free that are helpful.

It is a good tool, it gives a detailed view of each of the sites you have. It allows you to build views by URL, security is easy to manage, it provides real-time and historical information within the same UI, and is accessible from any type of device. The raw information can be sent very easily to big query and a lot of analysis can be done there, for example, user behavior since it provides a user_id that allows identifying a user, not by name or email but with an identifier.

Google analytics premium is a great option for businesses that have lots of traffic to their websites and need to analyze the behavior of these visitors. Additionally, for businesses where real-time data is an important Google analytics premium is the best option.

As a company with an e-commerce store or a site with significant traffic, it is an absolute must. The 360 reporting and insights you get are second to none.

Google Analytics is well suited for use across the department where we have varied levels of users...from beginners to power users. The UI is easy to navigate and the paradigm of user segments works well in parsing performance and results. Being a transitional site, we find Google easier to tell the digital story of our user behavior.

Marketing focused companies really can use Google Analytics Premium because it's designed for marketing analysis and improvements to digital marketing activities and campaigns. However, for product-focused companies, Google Analytics Premium might be overly simplistic, as it's designed for marketers.

It is suited for multinationals that have multiple websites to manage.
It could be not relevant for small companies where Google Analytics (free) could do the job perfectly.

Google Analytics Premium is great for anyone looking to track users and understand their click/interaction behavior, especially if you're an eCommerce site; you need Google Analytics Premium. The free version does the job done if your just getting started with your eCommerce business. As your traffic grows over time, you'll likely upgrade to the premium version to continue using Google Analytics. Google will require you to upgrade if your traffic volume suddenly becomes high.