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Google Analytics 360

Google Analytics 360
Formerly Google Analytics Premium

Overview

What is Google Analytics 360?

Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack,…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Google Analytics Premium

$150,000

Cloud
Up to 1 Billion hits/month

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.google.com/analytics/premium

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Webinar: How to Stay on Budget Using Google Analytics 360

YouTube

Webinar: What Google Analytics 360 and Google BigQuery Can Do for You

YouTube
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Product Details

What is Google Analytics 360?

Google Analytics 360 Features

  • Supported: Deep Product Integrations
  • Supported: Cross-channel and Cross-platform Analysis
  • Supported: Algorithmic Attribution Modeling
  • Supported: Remarketing
  • Supported: A/B Testing (Content Experiments)
  • Supported: API
  • Supported: Robust Reporting Capabilities
  • Supported: Mobile App Reporting
  • Supported: User Permissions
  • Supported: Event Tracking
  • Supported: Mobile Software Development Kits (SDK's)

Google Analytics 360 Video

Google Analytics 360 Suite Overview

Google Analytics 360 Integrations

Google Analytics 360 Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUS, UK, Canada, Germany, France, Japan, Spain
Supported LanguagesFull list: https://support.google.com/analytics/answer/1008006?hl=en

Frequently Asked Questions

Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.

Adobe Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Webtrends Analytics are common alternatives for Google Analytics 360.

Reviewers rate Support Rating and Implementation Rating highest, with a score of 10.

The most common users of Google Analytics 360 are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(536)

Attribute Ratings

Reviews

(1-1 of 1)
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Tyson Kirksey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Some clients with heavy web traffic are impressed by the amount of data processed and the speed at which the reports are updated - typically within 2-3 hours. For non-Premium users the wait was often 24 hours or more.
  • Google Analytics has terrific visitor segmentation capabilities, but Google Analytics Premium really makes that useful for Enterprises because data sampling is eliminated. This allows marketers and analysts to construct very specific user segments and see 100% statistically valid trends and datasets.
  • I believe the Attribution Modeling reports in Google Analytics Premium are among the best in the industry. GAP provides seven pre-defined models (first click, last click, time decay, etc.) but more impressive is the ability to create custom models to your liking. This allows marketing executives to truly analyze lift and performance across channels without worrying about duplication problems, and provides the data necessary to allocate marketing budgets for maximum profit.
  • There is still no option to reprocess data which may have been caused by irregular activity or misconfigurations.
  • User Access Controls and account governance are still lacking, in my opinion, though that is supposed to be changed in mid-2013
  • The e-commerce reporting capabilities are still not up to par with other solutions like IBM's CoreMetrics solution.
  • Our Premium clients use GA to allocate marketing budgets, improve visitor flows and site conversion rates and better understand custom behavior. All of these activities have quantifiable benefits.
For large organizations or enterprises, having the ability to do custom analysis with unsampled reports alone justifies the expense.
I would highly recommend Google Analytics Premium to large organizations or enterprises that already use Google Analytics or a similar solution. The advantages to GA Premium are threefold: 1) More data collection, 2) Advanced features for custom analysis, and 3) Enterprise service and support.

  • Data Analysis
  • Marketing Analytics
  • Website Optimization
There are several main reasons to switch, and depending on your needs you may find one of these more compelling than others. Our clients typically switch to access additional custom variables or to gain the ability to download unsampled reports. Other clients have switched due to data limits (ex. sending more data to Google Analytics than the standard ToS allows for).
  • Professional services company
At Vertical Nerve, we handle most of the implementation strategies for our clients who use Google Analytics Premium.
Implementation is much easier than competing products in the space.
  • Online training
  • In-person training
  • Self-taught
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Google Analytics Premium is built upon the standard Google Analytics platform, so there is no big learning curve. Additional features are intuitive and easy to learn.
No
As a Google Analytics Premium Reseller, we provide premium support to our clients who use GAP.
N/A see above.
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