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Google Analytics 360

Google Analytics 360
Formerly Google Analytics Premium

Overview

What is Google Analytics 360?

Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack,…

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Recent Reviews
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Awards

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Reviewer Pros & Cons

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Pricing

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Google Analytics Premium

$150,000

Cloud
Up to 1 Billion hits/month

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.google.com/analytics/premium

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Webinar: How to Stay on Budget Using Google Analytics 360

YouTube

Webinar: What Google Analytics 360 and Google BigQuery Can Do for You

YouTube
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Product Details

What is Google Analytics 360?

Google Analytics 360 Features

  • Supported: Deep Product Integrations
  • Supported: Cross-channel and Cross-platform Analysis
  • Supported: Algorithmic Attribution Modeling
  • Supported: Remarketing
  • Supported: A/B Testing (Content Experiments)
  • Supported: API
  • Supported: Robust Reporting Capabilities
  • Supported: Mobile App Reporting
  • Supported: User Permissions
  • Supported: Event Tracking
  • Supported: Mobile Software Development Kits (SDK's)

Google Analytics 360 Video

Google Analytics 360 Suite Overview

Google Analytics 360 Integrations

Google Analytics 360 Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUS, UK, Canada, Germany, France, Japan, Spain
Supported LanguagesFull list: https://support.google.com/analytics/answer/1008006?hl=en

Frequently Asked Questions

Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.

Adobe Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Webtrends Analytics are common alternatives for Google Analytics 360.

Reviewers rate Support Rating and Implementation Rating highest, with a score of 10.

The most common users of Google Analytics 360 are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(536)

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's being used by most of the organization but was decided on and managed by a single department. Some business problems it solves for us is the ability to get data out and into other systems like 3rd party visualization tools such as Tableau or PowerBi. Another problem that it solved is that it's easier to find and train talent because most have experience with the free version of Google Analytics.
  • Ease of use
  • Train and documentation
  • Cost compared to other solutions
  • Integration with other products or Google solutions
  • Account, property, and view limitations for large enterprises.
  • No historical data applied to newly created views.
  • Sending data to 2 or more properties easily using GTM.
  • No granular user permissions compared to Adobe Analytics.
For most companies or colleagues I would recommend Google Analytics 360. It's affordable, scalable, and because of the deep integrations with leading ad platforms like Google Ads 360, it is a very smart option. Depending on how detailed or advanced your analytics implementation needs to be GA360 has workarounds to solve most needs. I just recommend plan as much as you can before data collection to take advantage of filters and views otherwise make sure to have Big Query connected so you can always analyze historical data with changing filters.
  • Integrations such as Google Ads, MailChimp, etc.
  • Data exports to Big Query
  • Ability to create audiences and connect to Google Optimize 360.
  • Overall investment (time, training, and money) is lower compared to other vendors.
  • Ability to onboard more websites quicker by upgrading accounts from the free version to GA360.
Google Analytics and Adobe Analytics are both great products and solutions. Each has advantages and disadvantages that need to be evaluated based on your business needs and the people you have to leverage them. Google Analytics is a lower overall investment than Adobe Analytics but the analysis you can do within Google Analytics isn't nearly as robust as Adobe Analytics Workspace. You would need to use Data Studio or a 3rd party visualization tool connected to something like Big Query. GA360 is easier to onboard and begin using than Adobe Analytics but also has a lot less granular permission levels for users.
500
The business functions represented are all across the board from marketers, writers, analysts, data scientists, developers, product owners, directors, and executives. Our engineers and developers use Google Analytics for insights on app health. Marketing uses it to understand our visitors flow through the marketing funnel and better optimize our marketing efforts and our leadership uses to make directional decisions for digital efforts across the company.
8
The type of roles that really help us support GA360 are marketing engineers, developers, marketers, analysts, BI leaders, and product owners. This helps us not only stand up and maintain GA360 as a product but also to integrate GA360 data into our bigger data strategy.
  • Measure marketing efforts and ROAS
  • Measuring and optimizing our applications as products
  • Better understand our digital users and behaviors
  • Using Zones in GTM to track all websites easy and efficiently into GA360
  • Leverage the native integration into BigQuery for deeper analysis using raw data
  • Analysis, score, and return visitor scoring in real-time provide unique user experiences
  • Dive deeper in to product analysis rather than just using GA for marketing analytics.
  • Further data integrations with other data products in our technology stack
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
Yes
Google Analytics 360 replaced Adobe Analytics.
  • Price
  • Product Usability
  • Prior Experience with the Product
There are a number of limitations or manual processes in GA360 that use to be quicker and easier to do in Adobe Analytics. I would make sure to evaluate some of the core functionality and limitations further to ensure the choice of switching was still the best path forward. But in most cases it was.
  • Implemented in-house
Yes
Change management was a minor issue with the implementation
  • Swapping GTM scripts on sites already using Google Analytics
  • Variety of website frameworks that cause you to need different GTM setups
With the use of JSON exports of GTM and copy of tags, triggers, and data variables it was easy enough to create large amounts of GTM containers ready to deploy.
Google has built a vast amount of help topics in their documentation and finding resources online is so easy because of the world wide adoption of Google Analytics free. Along with our 360 contract we also have supported hours through an agency which provides the expertise we need to answer any of our questions we have.
Yes, we have professional support along with our GA360 license.
No
Google is quick to add more quota to your property and view limitations. A quick chat is all it takes.
There are some functions that would be great to see automated. Things like copying a property much like you can copy a view. This would help when you want to leverage similar custom dimensions across multiple properties in your organization. I know there are API methods to do this but making it easier for non-technical people is something Google is well known for.
  • Integrating Google Ads is quick and painless for marketers
  • BigQuery integration is also super easy and a must have
  • Setting up analytics via GTM makes deployment pain free
  • Creating large amounts of properties and views
  • Doing deep breakdowns of dimensions within the GA interface
Yes
Onjefu Efada | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Today we live in a data-driven age, where we base decisions off of the information we have. Access to complete data, quicker vastly helps the decision makers make better decisions. Google Analytics Premium (GA Premium) helps in that regard because you can start using the data right away. Our customer didnt' have to wait 24 hours to see how their marketing campaigns were performing. While charts are generalizations, if you want to do something with your data immediately, you can do so. You can export unsampled data with over 10 dimensions and that can be used right away.
  • I'm not sure how many products give you that level of access.
  • GA Premium's service and support level agreements are exceptional. Google experts were available during our roll-out to our customer and available afterwards to provide additional support. We were able to get questions answered at all answers at all ours so we walked into our client status meetings feeling confident.
  • Customization support- our client sold some very different products (for online and desktop) and had some particular implemention hurdles. GA Premium proved very flexible. We were able to register conversions on both confirmation pages and asynchronous (ajax) requests.
  • It would be nice if GA Premium provided some more online Documentation. The free version has considerably more but perhaps as the user base increases, they can do more in this regard. The probably want to increase demand for their consulting services. You definitely need a savvy engineer familiar with web marketing to properly instrument it and the support of your own analyst to clearly define what you want to look at.
  • Our clients basic metrics (like visitors and conversions) didn't line up between the Premium and Regular versions. I'm not quite sue why. If I had to wager, I would say GA Premium was more accurate. You get what you pay for. I always advise to use a secondary analytics tool at least for measuring conversions for sanity.
Determine early on what sort of metrics and data dimensions would you like to look at before engaging your tech team.
  • Reduction in need for several analytics and marketing tools
  • Better decisions based on better, more complete data. We can now look at several custom metrics we never looked at before
  • Better overall marketing and ROI instrumentation over multiple segments, even via phone calls on mobile.
1
I'd like to see the cost come down a bit but I understand what you pay for is largely support so that is fair.
Yes
As a firm that specializes in marketing, optimization, and analytics, our customers expect us to have our act together. Premium support allows us to deal with issues swiftly so we can spend more time on testing and getting results.
24-7 phone support is superior and highly recommended! Implementation support was also superb.
No
Eric Buhman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
  • Implementation - Enterprise technologies, by default, carry with them the stigma of being complicated and hard to implement. With Google Analytics Premium, code implementation and platform configurations are simplified, supported by a wealth of documentation and support communities, and compared to other enterprise analytics tools take only a fraction of the time. With the continued enhancements of Google Tag Manager, implementation ease will continue to be a strength of Premium.
  • Usability - The friendliness and accessibility of Google Analytics Premium really affects it's adoption across an organization. Users understand and easily learn the tool, empowering even the basic user to understand and find value in its capabilities.
  • Connects it's Ecosystem - For better or worse, it's a Google world and we are all just doing business in it. Between AdWords and Display, Google will often touch the greater percentage of a company's digital marketing initiatives. No other enterprise analytics platform can provide the native abilities to pull core digital marketing data together like Google Analytics Premium.
  • In-Page Analytics - This feature has given our team a headache or two, and breadth of troubleshooting threads in the support community speaks to this as well. For lack of a better way to explain, its buggy.
  • Content Experiments - This feature certainly has value and it's place in the world of free analytics tools, but it is simple and limited. There is tremendous potential to have all this marketing data drive a multi-faceted and variate testing /optimization scenario. But our business will likely leverage a complementary tool for anything requiring this level of complexity.
It's important to understand the services and support available, in addition to capabilities of the Premium platform itself. Come to the table with a strong need, issue, or problem, and understand how Google (or its reseller) believes Premium is the solution.
  • More data, deeper insights - Initially, Premium was primarily a volume play, and this can't be over emphasized. With Premium, Google removed the digital handcuffs that once made sampling reason enough for enterprises not to consider it. More unsampled data now means alot of things, and they are all positives.
  • Expanded offering - Without said limitations, we are spending less time on work-arounds and more time on providing sophisticated solutions, both internally and for our clients. Attribution modeling and funnel analysis are a few Premium capabilities that have also allowed us also enhance our broad analytics consulting offering.
  • Happiness - Ok, yes, we are a GACP and certified reseller, and as goes Premium so do the opportunities for us. But it's not our only service and we want to be smart where our resources are positioned. That said, we see first hand how the Premium product is evolving and the commitment behind it from Google. Premium will be a keystone for many digital marketers, and that makes us happy.
Almost everyone in our consultancy uses GA Premium. Use rages from the core practitioners like our data analysts, senior analysts, data scientists, and data evangelist, to other areas of our company like the search marketing team, our marketing team, even our senior sales manager and CEO use GA Premium.
It is critical to all things we do, and the services we provide.
Change management was a small part of the implementation and was well-handled
If you already have the standard free version of GA implemented, you can get GA Premium immediately (once the metaphorical flipping of the switch occurs). You'll want to start taking advantage of new features and limits which can require some configuration or implementation. For example, you get a higher allowance of 200 custom dimensions and metrics - you'll need to code the page or configure GTM. For the new data driven attribution feature, you'll need to activate it and wait for conversion threshold data limits to be met so modeling can occur. A few more "flipping of the switches" for DoubleClick integrations and scheduled exports to BigQuery. All of this amounts to a minimal amount of effort to switch to GA Premium.
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help.
Yes
With Google Analytics Premium, you will receive complete SLA support, whether you purchase from a certified reseller (e.g. LunaMetrics), or you purchase directly from Google. However, if you go through a reseller, they will be serving as your direct support contact, often providing better context and overall insight into issues, or shinning the spotlight on new opportunities per product enhancements. Price is typically inclusive of support, with resellers providing additional advantages related to project implementation and consulting projects (e.g. deploy GTM, do cool things with BigQuery, etc.).
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
Yes
Yes, we've reported a handful of bugs, and as per the SLA, they have always been received and handled accordingly. We have a direct number to call, and are often doing so on behalf of our clients - responsiveness has not been an issue.
Google has provided an exceptional Certified Partner portal, through which we have been able to have many of our questions, bug reports and feature requests answered directly by Google engineers. On one particular occasion, we were contacted by Tim W., a project manager at Google, who scheduled a phone call with us to discuss feedback relating to the new Demographic reports inside Analytics. He listened carefully to our suggestions, relating to modifying interest categories and making interface improvements, and some of those changes later appeared inside the Demographic reports when they were publicly launched.
  • We like the new updates to the Administration of accounts. Managing and configuring settings across accounts, properties and views has improved and become much more fluid. We can achieve most updates with 2 to 3 clicks.
  • The new segment builder is user friendly and helpful for the novice users. While you still may need some coaching when doing more complex analysis with combinations of sessions and user type data, the interface for creating some really advanced segments out-of-the-box is quite intuitive.
  • The overall navigation and organization is welcoming. Google Analytics Premium has logical groupings that have clearly evolved with strong consideration for usability in mind. Consider the progression towards the AABC navigation model (Audience, Acquisition, Behavior, Conversions) - an easily understood concept. The usability of Google's product will be a differentiator.
  • In Page analytics is a bit clumsy and a feature our analysts tend to shy away from. There's an evolving list of some other tools our team enjoys, including ClickTale.
  • Sometimes when things change it takes a little getting used to. For example, some of my colleagues preferred the old navigation functionality, with the new version lacking some full auto collapsing capabilities (so we built a plugin to do this). Small things.
Yes
Works pretty well, and I'm on the iOS app. As with most apps, there is significantly less functionality, but for what is there, its quick and smooth. Custom segments would be nice.
Google has a great strategy in that it gets people to adopt its products at a mass scale. It gets people in by giving them the product for free. It keeps them around by having a solid product that is easy to use. This applies to Google Analytics Premium, which takes advantage of the developments of the free version. In fact, sometimes the simplicity of its usability is held against GA, in that the advanced power users want to avoid interfaces and wizards and just get right to raw querying and modeling of data themselves. But overall, I believe that the usability of this product will be what helps GA Premium take the throne in terms of enterprise analytics solutions - it will be most likely to be adopted by the full enterprise.
Pramod Khanchandani | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Ability to assign much more custom variables then free version ( 50 custom variables available in premium version compared to 5 in the free version)
  • Ability to get raw data . So no more sampling issue or reaching table size limit ( as in free GA or some other tools)
  • Ability to segment data in so many ways
  • Integration of GA with website optimizer tool ( the renamed optimizer to something else). It provides so much more flexibility one A/B testing data can be sliced and dice with all the metrics and traffic of website
  • Last time I worked on it it did not had multivariate testing option. We were just able to do A/B testing
  • You can not share segments across the organization or group of people
  • Ability to create custom reports and share it amongst your team or organization
  • Reliability of data due to option of raw data export
  • Faster decision making due to A/B testing capability available within the tool. Making A/B testing less intimidating and allowing much more slice and dice of test data
  • Better understanding of data and tool due to availability of large amount of information on the web ( Courtesy: independent bloggers and Google support)
One of the best paid tool available, easier to use and reliable data. I have used Webtrends, Yahoo Web Analytics (now discontinued), Google Analytics free/premium and Adobe and I can say GA premium is second only to Adobe Site Catalyst.
Key thing to check within your organization would be amount of custom variables needed. For a bigger website with lot of customization option like personalization etc, that would be one of key things. Question to ask from vendor would be about data limit, number of reporting suits needed and tech support options.
50
marketing,
sales,
UX
IT
3
understanding of GA code, html, js, CMS ( is used), tag manager ( if used)
  • Web design by UX
  • Marketing campaigns measurement
  • Marketing operations
  • A/B testing
No
Things are good but there is room for improvement by providing faster response
No
We were trying to migrate our suite of sites to GA premium and were not sure how to divide the data amongst profiles/reporting suites. Consulting and support staff did and enormous job of asking right questions and helping us make the right decisions
  • Traffic reports are very easy
  • Segmenting data was very cool
  • A/B testing was breeze
  • GA requires some knowledge of regular expression (regex) when creating advanced segments. For a non technical user understanding regex is not straight forward and requires some level of effort.
  • Understanding custom variables and its usage requires some effort, specially if some one is not very familiar with web data.
I believe it was fairly easy to use for a new as well as power user
Tyson Kirksey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Some clients with heavy web traffic are impressed by the amount of data processed and the speed at which the reports are updated - typically within 2-3 hours. For non-Premium users the wait was often 24 hours or more.
  • Google Analytics has terrific visitor segmentation capabilities, but Google Analytics Premium really makes that useful for Enterprises because data sampling is eliminated. This allows marketers and analysts to construct very specific user segments and see 100% statistically valid trends and datasets.
  • I believe the Attribution Modeling reports in Google Analytics Premium are among the best in the industry. GAP provides seven pre-defined models (first click, last click, time decay, etc.) but more impressive is the ability to create custom models to your liking. This allows marketing executives to truly analyze lift and performance across channels without worrying about duplication problems, and provides the data necessary to allocate marketing budgets for maximum profit.
  • There is still no option to reprocess data which may have been caused by irregular activity or misconfigurations.
  • User Access Controls and account governance are still lacking, in my opinion, though that is supposed to be changed in mid-2013
  • The e-commerce reporting capabilities are still not up to par with other solutions like IBM's CoreMetrics solution.
  • Our Premium clients use GA to allocate marketing budgets, improve visitor flows and site conversion rates and better understand custom behavior. All of these activities have quantifiable benefits.
For large organizations or enterprises, having the ability to do custom analysis with unsampled reports alone justifies the expense.
I would highly recommend Google Analytics Premium to large organizations or enterprises that already use Google Analytics or a similar solution. The advantages to GA Premium are threefold: 1) More data collection, 2) Advanced features for custom analysis, and 3) Enterprise service and support.

  • Data Analysis
  • Marketing Analytics
  • Website Optimization
There are several main reasons to switch, and depending on your needs you may find one of these more compelling than others. Our clients typically switch to access additional custom variables or to gain the ability to download unsampled reports. Other clients have switched due to data limits (ex. sending more data to Google Analytics than the standard ToS allows for).
  • Professional services company
At Vertical Nerve, we handle most of the implementation strategies for our clients who use Google Analytics Premium.
Implementation is much easier than competing products in the space.
  • Online training
  • In-person training
  • Self-taught
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Google Analytics Premium is built upon the standard Google Analytics platform, so there is no big learning curve. Additional features are intuitive and easy to learn.
No
As a Google Analytics Premium Reseller, we provide premium support to our clients who use GAP.
N/A see above.
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