One of, the best SEO tools for professionals.
Google Analytics is one of the best website analytics tools on the market, and it can help businesses measure and improve their online …
Starting at $0 per month
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What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…
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Video Reviews
3 videos
Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
Pricing
Google Analytics 360
150,000
Cloud
per year
Google Analytics
Free
Cloud
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
The Most Useful Google Analytics Reports: My Top 6 GA Reports
YouTube
Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis
YouTube
Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter
YouTube
Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)
YouTube
UTM Tracking in Google Analytics | Lesson 13
YouTube
3 ways to view Funnels in Google Analytics
YouTube
Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Google Analytics?
Google Analytics Video
Google Analytics Overview
Google Analytics Integrations
- Hootsuite
- Mailchimp
- Salesforce Marketing Cloud
- Mediafly Intelligence360
- Searchmetrics Suite
- AB Tasty
- Coveo Qubit
- Omniconvert Explore
- Curalate
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- LiveChat
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- iDashboards Enterprise Suite
- Brevo
- SoClever
- Survicate
- Blacklight
- Dynamic Yield
- Right On Interactive
- Allocadia, now part of Brandmaker
- SessionCam (discontinued)
- Freshservice
- OU Campus
- Userlike
- Geckoboard
- OneHydra
- Helpjuice
- Spoom
- Acquia Digital Experience Platform
- Sugar Market
- Ektron Web Content Management System (Discontinued), part of Episerver
- Khoros Marketing
- Sprinklr Social + Messaging Suite
Google Analytics Competitors
Google Analytics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
Google Analytics starts at $0.
Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.
Reviewers rate Availability highest, with a score of 10.
The most common users of Google Analytics are from Small Businesses (1-50 employees).
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(3713)Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
March 13, 2015
Google Analytics Software Review
Score 9 out of 10
Vetted Review
Verified User
Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It's one of the most powerful digital analytics solutions available - and it's free for anyone to use.
At our digital marketing agency, we require all clients to use and install it site-wide, so we get a better picture of visitor data across the entire organization's website. Typically we give administrator access to the marketing department as they need actionable data to make decisions daily, based off visitor engagement onsite.
At our digital marketing agency, we require all clients to use and install it site-wide, so we get a better picture of visitor data across the entire organization's website. Typically we give administrator access to the marketing department as they need actionable data to make decisions daily, based off visitor engagement onsite.
- Which marketing initiatives are most effective
- Accurate website traffic patterns/trends
- Which keywords resonate with prospects and lead to conversions
- Google has done an excellent job with Analytics over the years
- Which online ad or creative is the most effective
- Where visitors come from and what do they do on the site
- Which customer and customer segments are most valuable
- ClickTale and Inc.
July 22, 2013
Why Not Use Google Analytics?
Score 10 out of 10
Vetted Review
Verified User
- Gives us all the data we need surrounding our website (visits, pageviews, sources, conversions).
- Helps us to review our social media goals. We use GA to measure referral traffic from social media channels, along with the associated conversion rates. For example, originally much of social traffic was coming from LinkedIn, but recently we started to run Twitter ads and we have seen a huge spike in referral traffic to our website from that channel. We are thinking about running an ad campaign in LinkedIn and we will also track that carefully in GA.
- GA allows us to put a Dollar amount on conversions. For example, a request for a demo has a higher associated Dollar value than a white paper download. This is based on historical analysis of conversion data. This is a great feature.
- Google is very proactive. We have an AdWords account with them and they frequently check-in with us to see how things are going and make suggestions. We sometimes use these calls to discuss GA-related topics too.
- We use the product to measure conversions and content engagement along with Marketo- The data does not always correspond. We tend to trust the Marketo metrics a little more, since they are measuring very concrete things like forms completed, etc. while GA is measuring the paths that people on our website.
- Measure conversion rates and improve pages that are underperforming.
- Track and manage social campaigns allowing us to allocate advertising on the most impactful platforms.
- Website Reporting
- Conversion goals
- Social Media Analytics
- Content Analytics
- Implemented in-house
- Online training
No