Google Analytics

Google Analytics is well suited for businesses looking to understand their website traffic, their top visited pages, and understand where traffic is coming from. Google Analytics will not provide recommendations on paid media campaigns or provide much insight into the top organic keywords that drive traffic to your business. It will help you understand your user base demographics and locations they're accessing your website from.

I think Google Analytics is best used by a smaller organization. Its tracking and reports are beneficial and great to see how marketing campaigns are performing and what pages on your website are hitting and what is not. I think Google Analytics can be confusing for beginners and there isnt in-depth training which isnt ideal for onboarding.

Google Analytics is well suited to websites built on Shopify or Magento, or if using Google Tag manager (GTM). It is less useful while implementing it in an app. Traffic sources or media campaigns where UTM parameters can be used is the best case scenario for Google Analytics.

It may be tough to find other analytical tools for web outside of Google Analytics that will have you covered as far as full insight to the performance of your website. Our organizations setup includes many users and multiple instances per each country. So definitely for a large organization, you will want to have GA setup and running.

It's great for all websites big and small. Although when a website has traffic in the millions it can be quite slow.

Google Analytics is well-suited for all organizations who are utilizing a website, or any active web-property including social media accounts, e-commerce sites, and search engine results page listings. Any organization that is generating either organic and/or paid traffic, especially across multiple sources/mediums/channels, should be utilizing the completely free Google Analytics tool to gain greater data-driven, real-time insights about user activity, user engagement, user experience, and more on-site.

Every website should have Google Analytics installed. Even if you're not ready to use it, it can at least start capturing data. Then when you're ready, you'll have plenty of data to dive into. Even if you're only mildly interested in your website's performance, there are plenty of stats in Google Analytics you'll find useful. I find it a little trickier for mobile apps (between Google Analytics for mobile apps and Firebase, I'm still not completely sure which one to be using).

Google Analytics is best suited for companies that want to understand a deeper level of where conversions are coming from and the audience demographics behind it. However, GA can have an early ceiling for questions that require exporting and joining data sets that should be possible within the platform. Overall, it is a great platform but requires custom work to get its full potential.

Google Analytics is the best free program for website data, hands down. It's easily installed and integrates well with most consumer-friendly content management systems. So if you're looking to know general stats about your website : how many visitors, where they came from, where the users are coming from that do what you want them to do, this is a pretty good place to start. It also, of course, integrates well with other Google products - like Ads, Tag Manager, Survey, Optimize, and plenty of other things. So if you'd like to, for example, see how many people clicked on a button, implementing Tag Manager is usually as easy, then a few short steps later, you can see all your desired information directly in Google Analytics. With the new GA4, there's some great cross-user tracking, as well, so you can more easily see users moving between desktop, mobile, tablet, and an app. Google Analytics is also useful for seeing the physical location of different sources of traffic - so you can get a good idea if that media placement you went with (or anything else, for that matter) is actually driving relevant, converting traffic that's doing what you want them to do and sticking around on your site.

It is not good for tracking indivdual user paths or data - it's strictly anonymized and sampled.

GA is well suited for understanding high level info about what users are coming to your site. It infers demographic information so you can actually get a sense of what your traffic looks like outside of the data you explicitly collect. It also creates visualizations and makes it very easy to manipulate them and adjust what data feeds in.

GA is less good (in my experience) for understanding user behavior because I have no ability to set complex queries to get different things. It also appears to work entirely based on front end activity so you can track what a user does, but not always the action they've taken (e.g., you don't necessarily know the current state, just the history of actions).

Google Analytics is well suited for smaller companies. Its ability to track traffic, interests, retention rate, and bounce time gives you a somewhat clear indication of how your website is doing. Google Analytics is less appropriate for beginners and larger companies who need in-depth training with technical knowledge.

Google Analytics is perfectly suited if you're wanting to track site usage on a visit-by-visit basis. It will easily show what items are clicked most on your site, as well as from what part of the country your users are from. A scenario where it may be less appropriate is if you're wanting to monitor website performance or long-term tracking.

Google Analytics is suited for

• Advanced marketers who have experience running both paid and organic advertising campaigns
• Web developers and strategists who need rich insights of website user behavior and activity
• UX & UI professionals to improve website navigation and custom tracking

Not Suited for

• Entry-level marketing beginners (take courses and learn use-cases for Google Analytics before diving in headfirst because it can be very overwhelming
• Not a 100% reliable source of social media conversion tracking. Use Facebook Ads Manager for reporting instead.
• Be careful not to install tracking pixels more than once if you're using e-commerce in order to avoid the pixel double-firing resulting in inaccurate reporting

GA has helped us get a better sense of what sources are driving traffic to our company blog — and what those visitors do when they arrive on the site (from time per post to navigation patterns to bounce rate).

Google Analytics is best suited in a scenario where simple website traffic stats are required. But it is not suited for deep funnels and deep study of customer behaviour and complicated goal and event tracking, these are the main limitations of Google Analytics. But if you want to satisfy your clients without spending any extra cost it is very useful.

I am using Google Analytics for my personal websites. According to my experience, Google Analytics is the best and most professional tool to analyze your website traffic. I can easily see the number of queries, which keywords people are using, and how they can find my website pages. I can easily check on which search page my website is appearing. I have added a sitemap of my websites in Google Analytics, so my pages index quickly in the Google search engine. Whenever I add a new page or a new post or a new product on my website, I use the feature called (Fetch as Google) in Google Analytics. So my page, post, or product appears in the search engine within two to five minutes. Sometimes I also remove pages from my website, and then I also remove the page from my Google Analytics account, so the 404 error doesn't appear. So overall my experience with Google Analytics is really incredible and fabulous. The search engine optimization of my websites has been improved, and I can include or publish the data on my website according to the users' requirements.

Whether you running a website for a minimal web presence or you're an e-commerce business relying heavily on the Internet as your primary sales channel Google Analytics will provide you all (or almost all) necessary tools and reports to analyze website performance and improve as necessary with the purpose to provide a better user experience.

Google Analytics is suitable for small as well as large scale applications. It's beneficial to get high-level insights about the application. But if the application is having a lot of analytics data to be analyzed and more insights to be driven, I would use some R or SAS tool.

Google Analytics is well-suited to anyone or any team that 1) has a web presence with associated business objectives and 2) has some amount of time to use the software on a regular basis—even one hour per week. It's difficult to jump in to Google Analytics periodically, but regular use will maximize ROI.

For a small business owner or blogger looking to get a better understanding of visitors to their website. It will give you a sense of where visitors are coming from, what they do on your site, and how long they spend doing it before leaving. This information can be extremely useful in planning the next moves for your business or brand.

In reality, it's a great product for almost every website owner, although I admit the system has gotten more verbose and complicated over the years. Less technologically inclined people might need to take a few courses or watch some tutorials before digging into the system.

If you need to access raw data on how your website functions and see how customers interact with your services or products then Google Analytics is the right choice and guess what? It is free!! As per where it is less appropriate, I don't think there is any [scenario] , as long as you own a website and want to access data then you need it.

Google Analytics is pretty much essential. This seems to be the Golden standard of tracking for most of our clients.

It's the industry standard. I used other tools to help provide keyword data, but if you need to know traffic coming into your site on a budget, Analytics is your answer. This is a killer app for start-ups, but don't expect anyone to hold your hand to teach you how to use it.

I would recommend Google Analytics to all the business owners who would like to run their business digitally, E-commerce startups (Giants should purchase GA Premium which is the cost of $150K/Year), all digital marketing professionals and people who take care of conversions for online businesses.