Skip to main content
TrustRadius
Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

Read more

Learn from top reviewers

Great tool for marketing and product managers

Rating: 10 out of 10
April 14, 2025
IncentivizedVetted ReviewVerified User
I analyze the website's performance and user flows for events and program sales. Google Analytics helps me detect the best channels to advertise our services and create a prom...
Continue reading
Maria Sergeeva
Employee - Marketing
UX and Content Designer
Career Pathway Institute
Google Analytics11 years of experience

Using Google Analytics 4 to open the door... To better user experience!

Rating: 10 out of 10
March 6, 2025
IncentivizedVetted ReviewVerified User
In my organisation, we use Google Analytics to monitor user traffic and how well our pages are performing. We often use this information as a means to outline projects to impr...
Continue reading
Scott William Halewood
Employee - Marketing
Digital Experience Coordinator
York St John University
Google Analytics4 years of experience
Verified on LinkedIn

Google Analytics 4 is worth the setup investment

Rating: 8 out of 10
March 6, 2025
IncentivizedVetted ReviewVerified User
I use Google Analytics to determine how website changes, landing pages, and events perform against each other, optimizing our A/B testing. I build out custom events in Google ...
Continue reading
Connor Bolin
Director - Marketing
Associate Director of Analytics
KlientBoost
Google Analytics10 years of experience

Google analytics for strategic planning

Rating: 7 out of 10
March 5, 2025
IncentivizedVetted ReviewVerified User
Report, review, and analyze business, customer, and telemetry data from both HW and Software products. It is useful to visualize data but also to extract the information and w...
Continue reading
Verified user
Analyst
Google Analytics3 years of experience

Google Analytics 4 - the default solution for quick results

Rating: 8 out of 10
March 5, 2025
IncentivizedVetted ReviewVerified User
As a Web Analytics Consultant, I use Google Analytics 4 for my client and for my own website. For my client, Google Analytics 4 is the tool most of them used since it's quit...
Continue reading
Francois Salvert
Consultant - Marketing
Web Analytics and Dashboarding
Dataligent Services Analytiques Inc.
Google Analytics15 years of experience
Log in with LinkedIn to see content from your network

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

3 videos

View Playlist
Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
Return to navigation

Pricing

View all pricing

Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

YouTube

Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

YouTube

Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

YouTube

UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
View more demos
Return to navigation

Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

8.4
Avg 8.0
Return to navigation

Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Integrations

Google Analytics Competitors

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.

Reviewers rate Device and Browser Reporting highest, with a score of 9.2.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

View all reviews
(1-5 of 27)

Steep Learning Curve, But Gives Accurate Data From The Source

Rating: 9 out of 10
Incentivized
July 29, 2021
DB
Daniel Berry
Digital Marketing Manager
MARION Integrated Marketing (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Google Analytics
5 years of experience
View profile
Use Cases and Deployment Scope
Google Analytics is the standard for accurate and in-depth website data tracking. Everyone in an SEO role should use it, as should any company interested in improving organic results. Since it's an arm of the world's biggest search engine, Google Analytics gives you data from the source, assuming you know how to find it.
Pros
  • Customizability (reporting, saved views, module adjustments, etc.)
  • Accuracy (all info is directly from Google)
  • Brand recognition (most companies are aware of it)
Cons
  • Security/sharing (difficult for agencies unless you have a password management tool; verifying devices multiple times is a huge pain)
  • Customer service (difficult to get in touch with someone about your particular problem)
Likelihood to Recommend
Google Analytics is well suited for ANY company (of any size) that wants to improve online marketing results. It not only helps with SEO but with content, UX/UI, and conversions as well. Only the smallest of startups and companies might not find value in it initially, but everyone does with time.

Google Analytics Has Transformed the Way We Do Business

Rating: 10 out of 10
May 03, 2014
JL
John Loftis, CFE
Product Marketing Manager
Association of Certified Fraud Examiners (Professional Training & Coaching, 51-200 employees)
Vetted Review
Verified User
Google Analytics
4 years of experience
Use Cases and Deployment Scope
Using web analytics is critical in understanding how people use your website. Whether you are trying to analyze customer behavior, find out how people are navigating to your website, or even success of marketing campaigns, Google Analytics has proven to be an essential tool that I use on a daily basis.
Pros
  • Evaluate the success of marketing campaigns using conversion tracking.
  • Monitor sources of web traffic to ensure our organic traffic, PPC advertising, social media campaigns etc. are performing consistently.
  • Identify emerging markets by monitoring web traffic by country.
  • Test A/B splits on landing pages. We use Google Analytics to compare performance of each page.
  • Identify trends by monitoring organic keyword searches.
  • Evaluate overall performance of website based on traffic tracked in Google Analytics
Cons
  • My main complaint would be that there is a bit of a learning curve with Google Analytics.
Likelihood to Recommend
Google Analytics is a fantastic tool for web analytics, especially when you're working with a limited budget.

Google Analytics Improved our Constant Contact Campaigns

Rating: 7 out of 10
Incentivized
July 25, 2018
RS
Reita Silvis
Policy Issuance
Stateside Underwriting (Insurance, 11-50 employees)
Vetted Review
Verified User
Google Analytics
3 years of experience
View profile
Use Cases and Deployment Scope
Our constant contact relies mostly on Google Analytics in regards to measuring engagement with our brokers and agents, especially when it comes to bonus opportunities to bring in new business accounts to underwrite. We noticed that since analyzing our outreach through Google, it's helped us pinpoint where we could improve in order to get more of a response and become more personalized to our biggest agents.
Pros
  • It's a great platform for mobile app analytics and not only on desktop/website
  • It's a good free option but also the paid version is not outrageous
Cons
  • There is a learning curve and not much support or guidance
  • The free version doesn't analyze as many data sources as our previous IBM analytics
Likelihood to Recommend
In the free version, it's less helpful as the data it's using is limited compared to other software out there. It doesn't help us pinpoint where to focus our campaigns on, however, which has helped a lot in getting agent participation up.

A great starter analytics tool

Rating: 8 out of 10
Incentivized
March 05, 2025
Verified User
Executive in Marketing
Financial Services Company, 201-500 employees
Vetted Review
Verified User
Google Analytics
7 years of experience
Use Cases and Deployment Scope
We don't use it a lot since we have the free version but it seems to have been improved after the Google Analytics 4 switch. Despite the initial setup hurdles, Google Analytics is now more customizable and robust than it used to be. We use it mainly for web analytics and conversion tracking. It's now similar to Adobe Analytics in the way it is structured.
Pros
  • free
  • universal and compatible with most products
  • Easy to setup the tag
  • components now offer more in depth customizability and tracking
Cons
  • Steep learning curve compared to before
  • Free version does not show all data (sampled)
  • Data privacy concerns
Likelihood to Recommend
For a free tool this is a no brainer. It is perfect for small organizations. For larger businesses, the paid version is the way to go. Plenty of resources available to learn and we also have universal compatibility to boot. I would say that there may be better tools out there with visualizations and advanced metrics.

Perfect measuring tool for our sales/marketing team.

Rating: 9 out of 10
Incentivized
January 03, 2018
VB
Vikram Balaji
Business Partner
EXCALIBUR-The Magic Teachers -A Division of Sri Groups (Computer & Network Security, 501-1000 employees)
Vetted Review
Verified User
Google Analytics
3 years of experience
View profile
Use Cases and Deployment Scope
We use Google Analytics to measure the effect of our sales and marketing campaign and also to track key metrics of visitors to our website.Thereby, serving as a guide towards knowing how best to tailor our sales and marketing efforts for maximized effect.
Pros
  • Google Analytics is free.
  • Enable us to set up reports via channels; enhancing our ability to track the efficiency of our sales efforts towards user conversion.
  • Simple integration; Integrating Google analytics on our website took less than five minutes. We simply copied and pasted the Analytics tracking code to our HTML code, and that was all.
Cons
  • Steep learning curve; Takes a bit of time to get accustomed to the work environment(dashboard) of this tool. No thanks to the user interface, which is very much clustered.
  • Poor support: I wish there was a go to support team for the free version of this tool. Currently what we have available is just basic documentation.
Likelihood to Recommend
Google Analytics is perfect for measuring marketing campaign performance, monitoring web traffic sources and is a great tool for monitoring month to month comparison performance.
Return to navigation