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Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

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Learn from top reviewers

Using Google Analytics 4 to open the door... To better user experience!

Rating: 10 out of 10
March 6, 2025
IncentivizedVetted ReviewVerified User
In my organisation, we use Google Analytics to monitor user traffic and how well our pages are performing. We often use this information as a means to outline projects to impr...
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Scott William Halewood
Employee - Marketing
Digital Experience Coordinator
York St John University
Google Analytics4 years of experience
Verified on LinkedIn

Google Analytics 4 is worth the setup investment

Rating: 8 out of 10
March 6, 2025
IncentivizedVetted ReviewVerified User
I use Google Analytics to determine how website changes, landing pages, and events perform against each other, optimizing our A/B testing. I build out custom events in Google ...
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Connor Bolin
Director - Marketing
Associate Director of Analytics
KlientBoost
Google Analytics10 years of experience

Google analytics for strategic planning

Rating: 7 out of 10
March 5, 2025
IncentivizedVetted ReviewVerified User
Report, review, and analyze business, customer, and telemetry data from both HW and Software products. It is useful to visualize data but also to extract the information and w...
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Verified user
Analyst
Google Analytics3 years of experience

Google Analytics 4 - the default solution for quick results

Rating: 8 out of 10
March 5, 2025
IncentivizedVetted ReviewVerified User
As a Web Analytics Consultant, I use Google Analytics 4 for my client and for my own website. For my client, Google Analytics 4 is the tool most of them used since it's quit...
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Francois Salvert
Consultant - Marketing
Web Analytics and Dashboarding
Dataligent Services Analytiques Inc.
Google Analytics15 years of experience

powerful tool

Rating: 8 out of 10
January 2, 2025
IncentivizedVetted ReviewVerified User
I use Google Analytics to see tendencies, inflection points into different sectors. It helps me to realize what are main changes in one specific sector, or product or service....
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Verified user
Executive
Google Analytics1 year of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

3 videos

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Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

View all pricing

Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

YouTube

Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

YouTube

Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

YouTube

UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
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Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

8.3
Avg 8.1
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Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Integrations

Google Analytics Competitors

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.

Reviewers rate Device and Browser Reporting highest, with a score of 9.1.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 122)

Getting Google Analytics to Perform for Your Business

Rating: 10 out of 10
December 09, 2014
JM
John McElhenney
Digital Marketing Director
Uber.la (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
Google Analytics
7 years of experience
View profile
Use Cases and Deployment Scope
Google Analytics is the starting point for all good digital marketing strategies. It's free, it's fairly accurate, and it's the benchmark everyone knows and uses for things like Unique Views and Page Views.
Pros
  • Charts and graphs are good in GA. You can load your presentation or report with hard numbers and nice charts. BUT, this is also the problem with GA, there are so many charts and graphics, and they look so good, you sometimes forget you have to actually analyse them and make actionable suggestions for improvement.
  • The basic numbers from 50,000 down to granular analysis are all available in GA.
  • You can build very sophisticated dashboards, lead funnels, and eCommerce reports inside GA. The learning curve for these types of uses are high, but free and extremely valuable.
  • Connecting AdWords, AdSence and your eCommerce wins to GA, gives you a massive overview of your digital business.
Cons
  • Don't rely too much on the top-level dashboards. They are nice and broad, but often don't give you much to go on for building recommendations.
  • The eCommerce connection between GA and your shopping process is not always accurate and may take several tries to get it working. Just reporting the presentation of a Receipt page does not really equal a definitive sale.
  • The depth of the rabbit hole in GA is amazing. You can spend hours, days, weeks, building tools and maps and strategies, and still miss the actionable goals. Don't be mesmerized by the charts and graphs either. Dig into the WIN for your client, and focus all your efforts there.
Likelihood to Recommend
GA is free. If the client has a different system (one tied to their shopping cart, for example) you might not use GA as you complete reporting solution. But you have to know your GA numbers.

Simple use experience of Google analytics

Rating: 8 out of 10
Incentivized
September 17, 2014
ZJ
Zhipeng JIANG
Software Development Intern
STOIC (Sutoiku, Inc.) (Computer Software, 1-10 employees)
Vetted Review
Verified User
Google Analytics
1 year of experience
Use Cases and Deployment Scope
Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. When users to your website view a page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics. The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.
Pros
  • Data visualization
  • Real time data
Cons
  • Mobile User Interface
Likelihood to Recommend
If you link Google Analytics to your AdWords account, Analytics automatically tracks the behavior of users coming from your AdWords ads. This data can help you gauge the ROI of your AdWords budget and make informed decisions about changes to your AdWords account.

In depth Scrutiny aiming at propelling your position in WEB WORLD.

Rating: 7 out of 10
April 26, 2014
RR
Raviraj Raikar
Consultant
iGATE (Information Technology and Services, 1001-5000 employees)
Vetted Review
Verified User
Google Analytics
6 years of experience
View profile
Use Cases and Deployment Scope
Had used google analytics for my many clientele whose main focus were understanding current market trends and its product's or service's competitors, analyzing performances based on milestones and indicators which were constantly tweaked for better throughput and edge over competitors.
Pros
  • Google Analytics Dashboard gives you a quick overview of how your site has fared with time horizon of hourly, daily, weekly & monthly.
  • Very easy to install and implement. It gets you going as soon as its bots crawls through your web page contents.
  • Gives you instant real time analysis of how many active users are currently accessing your site, their demographics, their location, the page they are accessing, source of traffic etc.
  • Amount of reports that can be fired out of Google analytics is humongous, thus enabling detail study and implementing new ideas.
Cons
  • In Audience GEO location reporting, the level of source is restricted to the city. We need further drill down if possible with the exact places from where the hits have come for the site, thus helping narrowing down on the user base to be targeted.
  • Keywords formed the backbone of the analytical tool, but its demeaning from analytical tool as its adwords revenue taking a hit, may be good for the company but not beneficial for end user.
  • There is constant upgrades and changes to the tool happening, it makes difficult for us to adjust to new changes frequently.
Likelihood to Recommend
For any web analysis, Google Analytics is suited to carry out the following a) Advertising and Campaign Performance b) Analysis and Testing c) Audience Characteristics and Behavior d) Product Integrations e) Sales and Conversions f) Site and App Performance

Essential Tool for the 21st Century Marketer

Rating: 9 out of 10
Incentivized
July 13, 2018
FL
Fred Lunt
E-Commerce and Direct Marketing Copywriter
Famous Smoke Shop (Tobacco, 51-200 employees)
Vetted Review
Verified User
Google Analytics
1 year of experience
View profile
Use Cases and Deployment Scope
Google Analytics is used by the marketing department of my company to determine best SEO practices, drive content and email campaign strategies and boost eCommerce sales. The Analytics platform allows us to get a real-time view of our audiences and make adjustments in our growth and execution of marketing strategy. Additionally, we're able to better grasp where customers are referred to our site, which parts of the sales funnel are most successful, and where we need to improve. We set KPI's through our dashboard and are able to see current updates on when we meet our goals.
Pros
  • Excellent, real-time statistics
  • Great for building a picture of your demographics and buyer persona's.
  • A great tool to see which third party referral websites are giving your site the best traffic.
Cons
  • Can be a bit bulky when you've built a large amount of data up.
  • Can be challenging to learn, even with their online program, unless you use it every day.
  • It would be nice to add a 'test' function for new users to experiment with.
Likelihood to Recommend
A fantastic tool for eCommerce companies who need accurate measurements and are concerned with converting leads and sales. While Google Analytics is best served for eCommerce, I would argue that its tools can be purposed for anything from a professional service site to a simple online portfolio as the platform allows one to dig deep into the data and market themselves.

Matthew's Review of Google Analytics

Rating: 9 out of 10
May 16, 2014
Verified User
Account Manager in Customer Service
Marketing and Advertising Company, 51-200 employees
Vetted Review
Verified User
Google Analytics
4 years of experience
Use Cases and Deployment Scope
Currently I would say GA is being underutilized by my current organization. At my last organization GA and Site Cat were heavily relied upon for both reporting and informing our marketing decisions. We used GA to set up goals and track conversions. We also looked at high level metrics for our clients' sites like unique visits, time on page, pages per visit, etc. For our e-commerce clients we also used GA to track Revenue and ROI. GA was used by every department of our company.
Pros
  • Conversion Tracking- GA is able to accurately track conversions by placing a conversion pixel on a 'Thank You' or successful transaction page.
  • Real Time Analytics- If you are implementing code and need to see how things are tracking in real-time, GA allows you to have this view
  • Evaluating Traffic Sourced - If URLs are properly tagged and you are familiar with marketing budgets allocated to different channels (paid search, SEO, display, etc.) you can clearly see where you are getting your bang for your buck
Cons
  • Pathing - GA doesn't give the most robust information when it comes to tying in the path of the customer to final conversion. Longer conversion paths are much harder to track with GA than with a more robust solution like Site Catalust
  • Training - The training and education materials provided by Google are great for remedial users, however I always felt they could provide more real-world type scenarios and exercises for more advanced users
  • Accuracy/Discrepancies with other Google products- I had a few bad experiences where data from DFA never seemed to quite match up with what we were seeing in GA. As these are both Google products, you'd think there would be more consistency.
Likelihood to Recommend
If you have a very robust website and several different offline and online channels you'd like to track, I would suggest using Site Catalyst over Google Analytics. Also, if you don't have a trained staff member it would be very difficult to get full use out of this product. In most cases I would still recommend GA.
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