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Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

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Learn from top reviewers

Great tool for marketing and product managers

Rating: 10 out of 10
April 14, 2025
IncentivizedVetted ReviewVerified User
I analyze the website's performance and user flows for events and program sales. Google Analytics helps me detect the best channels to advertise our services and create a prom...
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Maria Sergeeva
Employee - Marketing
UX and Content Designer
Career Pathway Institute
Google Analytics11 years of experience

Using Google Analytics 4 to open the door... To better user experience!

Rating: 10 out of 10
March 6, 2025
IncentivizedVetted ReviewVerified User
In my organisation, we use Google Analytics to monitor user traffic and how well our pages are performing. We often use this information as a means to outline projects to impr...
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Scott William Halewood
Employee - Marketing
Digital Experience Coordinator
York St John University
Google Analytics4 years of experience
Verified on LinkedIn

Google Analytics 4 is worth the setup investment

Rating: 8 out of 10
March 6, 2025
IncentivizedVetted ReviewVerified User
I use Google Analytics to determine how website changes, landing pages, and events perform against each other, optimizing our A/B testing. I build out custom events in Google ...
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Connor Bolin
Director - Marketing
Associate Director of Analytics
KlientBoost
Google Analytics10 years of experience

Google analytics for strategic planning

Rating: 7 out of 10
March 5, 2025
IncentivizedVetted ReviewVerified User
Report, review, and analyze business, customer, and telemetry data from both HW and Software products. It is useful to visualize data but also to extract the information and w...
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Verified user
Analyst
Google Analytics3 years of experience

Google Analytics 4 - the default solution for quick results

Rating: 8 out of 10
March 5, 2025
IncentivizedVetted ReviewVerified User
As a Web Analytics Consultant, I use Google Analytics 4 for my client and for my own website. For my client, Google Analytics 4 is the tool most of them used since it's quit...
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Francois Salvert
Consultant - Marketing
Web Analytics and Dashboarding
Dataligent Services Analytiques Inc.
Google Analytics15 years of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

3 videos

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Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

View all pricing

Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

YouTube

Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

YouTube

Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

YouTube

UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
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Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

8.4
Avg 8.0
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Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Integrations

Google Analytics Competitors

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.

Reviewers rate Device and Browser Reporting highest, with a score of 9.2.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 98)

Google Analytics is a website must-have!

Rating: 10 out of 10
May 02, 2014
KR
Kelly Rates
Owner, Lead Consultant
Blacktop Consulting (Management Consulting, 1-10 employees)
Vetted Review
Verified User
Google Analytics
2 years of experience
Use Cases and Deployment Scope
I have Google Analytics implemented on all the websites that I manage, which are my own and my clients'. I give my clients monthly analytics reports for their websites and I think it gives them the best insights into web traffic possible. When you go deep into the training you learn there is so much that those reports can show you. I also really appreciate the free training Google and users have made available online.
Pros
  • Google Analytics is easy to install to your website and user-friendly from the Dashboard POV.
  • Reports can be customized and exported in various formats. I download PDFs for my clients.
  • See how much traffic you have, where it's coming from, and the patterns that they follow on your site.
  • For visual thinkers/learners, the graphs that they include in the reports are awesome.
Cons
  • It is an advanced part, but I think setting up traffic filters and goals could be easier.
  • Google doesn't do as much with keywords as it used to but from our end it would be nice to see more use of keywords (tags)!
Likelihood to Recommend
I consider Google Analytics a MUST HAVE for anyone with a website. If you aren't very tech savvy and had someone else set up your website or outsource the maintenance; ask them to include it for you. At your request, Google will send your webmaster instructions to set it up.

Analytics for a better AdWords ROI

Rating: 10 out of 10
January 02, 2015
Use Cases and Deployment Scope
I use Google Analytics for multiple clients in a variety of branches and of different sizes, from big to small. As I work as an AdWords consultant, our main purpose of using it is to measure ROI for paid search campaigns. But of course, implementations reach beyond that.
Pros
  • Event Tracking
  • Measure AdWords ROI (on all levels)
  • Easy to implement
Cons
  • Cross Domain Tracking
Likelihood to Recommend
Google Analytics can be tricky to set up when you have multiple websites that you send visitors between (i.e. cross domain tracking).

Great improvements have been done when it comes to attribution modelling last year, but the need for improvement is still there.

If your client/boss has no or very little knowledge of how GA cookies and attribution work - be sure to be very clear when explaining that and how to interpret results.

Invaluable, if you come in with clear focus.

Rating: 9 out of 10
Incentivized
June 22, 2018
KR
Kyle Reichelt
Senior Project Manager
OnMetric (Internet, 11-50 employees)
Vetted Review
Verified User
Google Analytics
4 years of experience
View profile
Use Cases and Deployment Scope
We've used Google Analytics to set up and optimize sales channels for customers, we use Google Analytics to optimize our own website, as well we've integrated GA with our ETL & BI solution, OnMetric.
Pros
  • GA tracks user behaviors wonderfully
  • GA provides invaluable insights regarding the geographic dispersal of customers.
  • Paired with embeddable click events, GA is an indispensable solution for website conversion optimization.
Cons
  • The learning curve is steep.
  • There are so many features, you really run the risk of information overload.
  • There is little effort made to provide context, and so one must draw their own conclusions to drive actions.
Likelihood to Recommend
For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.

Google Analytics: Hard to Beat Free.

Rating: 10 out of 10
December 18, 2014
LP
Lena Prickett
Marketing Manager
Criteria for Success, Inc. (Professional Training & Coaching, 1-10 employees)
Vetted Review
Verified User
Google Analytics
3 years of experience
Use Cases and Deployment Scope
Google Analytics is currently being used in my organization by the Marketing department to capture overall data on web traffic, determine keywords for SEO, track which pages are most/least trafficked, and where we are losing visitors (bounce rate, exit pages etc). We also track clicks referred by our enewsletter. Google Analytics helps us determine which types of content are popular; which referral sources generate the most traffic; and which navigation paths our users take through our website. We are planning to make use of some of the more advanced features like goal conversion down the line, so we can identify exactly which paths lead to conversion and which keywords are the most valuable for our conversion goals.
Pros
  • Provides quantitative insight into your web presence. Much of our online marketing would be guesswork without the hard data provided by Google Analytics - and decisions made based on data are generally better decisions.
  • Integrates different online marketing activities. Through integrating with our enewsletter client and providing data on referral sources like social media, search, and advertising, Google Analytics gives us a broad picture of how our various online activities work together to support our marketing goals.
  • Shows you where you're weak. The "Behavior Flow" display is a valuable window into how our visitors reach our site, which pages lead them where, and which pages result in exiting our website. This information helps us improve content and readjust our strategy as necessary to make sure the right visitors reach the right content and the right time.
Cons
  • It's so robust it's scary - I know there are tons more features we could be using to our advantage within the program, but they're too complicated or detailed to access easily.
  • Permissions are a little wonky. It's hard to authorize multiple users on our team to access the necessary levels within the program, and it's not clear what permissions different users need to make specific changes - until you get an error message saying you're not authorized.
Likelihood to Recommend
There's really no reason not to use Google Analytics. The fact that it's free is incredible - it is the very first program I suggest clients set up to start getting a real handle on their online presence. Just answering simple questions like "Where does my traffic come from?" would be impossible without GA.

Analyze Your Life

Rating: 9 out of 10
Incentivized
February 05, 2016
AS
Angela Skees
Director of Graphics and Marketing
Concrete Results, Inc (Glass, Ceramics & Concrete, 1-10 employees)
Vetted Review
Verified User
Google Analytics
5 years of experience
View profile
Use Cases and Deployment Scope
We use Google Analytics code on every one of our 6 or so websites. I personally have set up the accounts in GA and then insert the code onto the homepage or back end of our websites. Most website builders now do come with analytics built in, but I do like to compare what they report versus what Google provides. It is very robust and follows visitors to each site and will show the time they spent, the way they navigated and where they left. Very helpful for determining what parts of the sites are most popular for sales as well as what needs to be simplified.
Pros
  • traffic to the site is very easy to see
  • allows for comparison of time frames to see if your sales or site upgrades are making a difference
  • can also show real time traffic to the site, useful to see if commercials, ads or eblasts are directly generating interest.
Cons
  • sometimes it is hard to find the exact data you are looking for as they frequently upgrade and move data around
  • the live traffic viewer is still in beta
  • the homepage is a little confusing to navigate as there always seems to be a subfolder to click on to get to your acutal site data
Likelihood to Recommend
Google Analytics is great for small businesses as it is free to implement and set up on your sites. You do not need to have an IT staff or trained analytics people to start seeing the data. The software is pretty user friendly and encourages use on all sites, regardless of internet skill or training. Might not worry about it if you have a larger staff though.
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