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Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

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Learn from top reviewers

Great tool for marketing and product managers

Rating: 10 out of 10
April 14, 2025
IncentivizedVetted ReviewVerified User
I analyze the website's performance and user flows for events and program sales. Google Analytics helps me detect the best channels to advertise our services and create a prom...
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Maria Sergeeva
Employee - Marketing
UX and Content Designer
Career Pathway Institute
Google Analytics11 years of experience

Using Google Analytics 4 to open the door... To better user experience!

Rating: 10 out of 10
March 6, 2025
IncentivizedVetted ReviewVerified User
In my organisation, we use Google Analytics to monitor user traffic and how well our pages are performing. We often use this information as a means to outline projects to impr...
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Scott William Halewood
Employee - Marketing
Digital Experience Coordinator
York St John University
Google Analytics4 years of experience
Verified on LinkedIn

Google Analytics 4 is worth the setup investment

Rating: 8 out of 10
March 6, 2025
IncentivizedVetted ReviewVerified User
I use Google Analytics to determine how website changes, landing pages, and events perform against each other, optimizing our A/B testing. I build out custom events in Google ...
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Connor Bolin
Director - Marketing
Associate Director of Analytics
KlientBoost
Google Analytics10 years of experience

Google analytics for strategic planning

Rating: 7 out of 10
March 5, 2025
IncentivizedVetted ReviewVerified User
Report, review, and analyze business, customer, and telemetry data from both HW and Software products. It is useful to visualize data but also to extract the information and w...
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Verified user
Analyst
Google Analytics3 years of experience

Google Analytics 4 - the default solution for quick results

Rating: 8 out of 10
March 5, 2025
IncentivizedVetted ReviewVerified User
As a Web Analytics Consultant, I use Google Analytics 4 for my client and for my own website. For my client, Google Analytics 4 is the tool most of them used since it's quit...
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Francois Salvert
Consultant - Marketing
Web Analytics and Dashboarding
Dataligent Services Analytiques Inc.
Google Analytics15 years of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

3 videos

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Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

View all pricing

Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

YouTube

Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

YouTube

Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

YouTube

UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
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Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

8.4
Avg 8.0
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Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Integrations

Google Analytics Competitors

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.

Reviewers rate Device and Browser Reporting highest, with a score of 9.2.

The most common users of Google Analytics are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 130)

Best Tool For User Tracking

Rating: 10 out of 10
Incentivized
June 06, 2022
WA
Wasim Akhtar
Assistant Director of Business Operations
Skyway Classes (Education Management, 11-50 employees)
Vetted Review
Verified User
Google Analytics
3 years of experience
Use Cases and Deployment Scope
Google Analytics is an amazing software to track website visitors, it's upgrade version GA4 is too good as it already provides event tracking that will give more in-depth information about user behaviour like where they are clicking or where they scroll most. Moreover, GA4 script is loaded quickly over a website that fixes the website speed issue.
Pros
  • In depth user behaviour
  • User Tracking
Cons
  • Need to improve application user interface
Likelihood to Recommend
There is nothing like google analytics, it helps to keep track of user like where they are coming from and what they are doing on my website, and helps me to fix the website elements where it is lacking information.

Google Analytics Review from an Everyday User

Rating: 10 out of 10
Incentivized
June 17, 2021
CW
Chris Williams
Marketing Director
All Copy Products (Business Supplies and Equipment, 201-500 employees)
Vetted Review
Verified User
Google Analytics
10 years of experience
View profile
Use Cases and Deployment Scope
Google Analytics is being used by the marketing department to track and analyze traffic to our website from various sources. We use this to see where our traffic is coming from, how that traffic is interacting with our website to make informed decisions on our SEO strategy. We also use Google Analytics to track conversions from our website and Google PPC. This allows us to see what conversion percent we are getting from our traffic to make conversion optimization decisions.
Pros
  • Very in-depth platform to track a multitude of website analytics
  • Easy to understand metrics to allow informed decisions
  • Great for making reports to present to people
  • Easy to collaborate with multiple users if needed
  • Has a ton of integrations with other marketing products
Cons
  • There is a learning curve if you want to get the most out of the platform
  • Setting up conversion tracking can be tricky
  • You may need a webmaster to install the tracking code if you don't have web experience
Likelihood to Recommend
Google Analytics really stands alone as the best product to track your website traffic. Of course, there are other marketing platforms out there, but most of them connect to Google Analytics together with the data needed to perform best. If you really take the time to learn the platform you will gain invaluable insights into how your website is performing and improvements you need to make to do better. If you are new to this, Google's insights are also helpful to tell you where you are being successful and items you need to improve. Connecting Google Analytics with Google Search Console is also a powerful way to understand your organic traffic and rankings.

Great way to track all website user behaviors!

Rating: 10 out of 10
Incentivized
October 16, 2019
DH
Dan Hanna
Owner Operator
Small Business Help Group (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
Google Analytics
2 years of experience
View profile
Use Cases and Deployment Scope
Currently, we use Google Analytics to monitor all of the traffic that visits our website. We are able to view all of the sources that send traffic our way. Also, it is helpful to learn about the users who come across our website. The breakdown that Google Analytics gives us is by far superior to anything else we have used that is on the market.
Pros
  • The software tracks exactly where every user is sent from whether it is a Google search or social media.
  • The data that Google Analytics gathers from each user is detrimental to the success of our business. It offers unique incite from each user in regard to demographics.
  • It makes it super simple to find out what demographic we need to spend our resources on retargeting.
Cons
  • There was a bit of a learning curve to implement the software on our website.
  • Some of the reporting functions can be difficult for a novice employee.
  • There can be a small lag when trying to run larger reports.
Likelihood to Recommend
We use Google Analytics every day to track everything about our website users. From what source each person comes from, to all of the demographics about each user. We then take it a step further to see what "user" is buying our product and then replicate that customer in targeting new business.

Simple use experience of Google analytics

Rating: 8 out of 10
Incentivized
September 17, 2014
ZJ
Zhipeng JIANG
Software Development Intern
STOIC (Sutoiku, Inc.) (Computer Software, 1-10 employees)
Vetted Review
Verified User
Google Analytics
1 year of experience
Use Cases and Deployment Scope
Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. When users to your website view a page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics. The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.
Pros
  • Data visualization
  • Real time data
Cons
  • Mobile User Interface
Likelihood to Recommend
If you link Google Analytics to your AdWords account, Analytics automatically tracks the behavior of users coming from your AdWords ads. This data can help you gauge the ROI of your AdWords budget and make informed decisions about changes to your AdWords account.

Google Analytics: The Perfect Tool For Understanding How Users Engage Your Site

Rating: 10 out of 10
Incentivized
February 16, 2016
JM
Jonathan Miltimore
Senior Communications Specialist
Gray Plant Mooty (Law Practice, 201-500 employees)
Vetted Review
Verified User
Google Analytics
3 years of experience
View profile
Use Cases and Deployment Scope
Our department uses Google Analytics (GA) to better understand what types of content, people, and practices are most important to clients and potential clients. We use it to see which attorneys at our firm have the richest SEO, what practice groups are found during searches, what blog content is being read and what is being ignored. GA gives us a wonderful breakdown of what content on our site is being read, what is not, how long users are engaged with the content, and how users are finding and accessing our content.
Pros
  • It effectively identifies what pages on your site are generating your web traffic.
  • It does a good job of telling you how these users arrived on your site (i.e. search, direct, social media, etc.).
  • It exports data really well, so you can support and defend your communications and marketing strategies.
Cons
  • I was bummed that they moved some of the functions (keyword data, etc.) over to Google Webmaster tools. (On the bright side, this has prompted me to become more familiar with Google Search Console.)
  • A lot of functions are right there. But it's hard to tell which functions are most important or what they offer.
  • Perhaps this is related to number 2, but the UX is fairly intimidating. All of these tools and subsets of tools are right in front of you, and it's difficult to understand what ones are the most important. A simpler, streamlined format might be a better approach.
Likelihood to Recommend
Converting traffic to sales, perhaps. I say this because I understand how to analyze the traffic information Google Analytics (GA) offers, but I have not yet reached a point where I can analyze "conversions" or some of the other marketing data. Behavior of users is easy to understand to a certain point, but deeper dives into marketing data can get tricky.
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