Google Analytics

Google Analytics is well suited for websites, web applications, and games. Google Analytics is less appropriate for the scenarios involving mobile native applications and games even though it is usable - there is just room for improvement. It is less suited when a lot of events are submitted and it is relatively hard to organize events.

If you have a website and aren't using Google Analytics, you are missing out. Google Analytics is a wonderful tool that can be valuable in making your site more engaging and understanding if your other marketing efforts are working. If you are doing any advertising and driving people to your site, Google Analytics can tell you whether those efforts are successful.

For a free product, [Google Analytics] is an excellent offering that is difficult to compete with out of the box. Simple integration is very quick and easy with gtag as a website snippet, or even via Google's tag manager. A more complex, detailed integration can be more costly and time-consuming, but it is always possible to opt in to various bits of data over time, so it is quite extensible in that sense. This makes it suitable for small sites and businesses starting out, and when you get to a scale where GA may no longer be fit for purpose in this state you can then evaluate versus other platforms and possibly upgrade to premium if desired.

Google Analytics is a free option that keeps up with much more expensive and difficult to use competitors, so it's hard to argue with that. If you are using other Google products or have limited technical capabilities on staff, it is absolutely the way to go. If you have a more complicated optimization or tracking program, it probably can't keep up with your needs.

It's particularly suited to brands, individuals, and businesses who want to know more about their business and how to grow it. We always set up at least a rudimentary implementation, even if they don't decide to move forward with deeper analysis. This allows us to have something to fall back on.

I am highly likely to recommend Google Analytics to a friend or colleague if they have the goals of knowing what is going on in their website and how they can improve the layout, design, or working of it to increase attention, sales, et cetera. The many functions that Google Analytics provides make it a fantastic platform to record and present data, including the "goals" setting.

[Google Analytics is] absolutely necessary to improve your web presence as previously explained[.]

Comparing to its competitors, Google Analytics has all the bells and whistles. Some components are missing in terms of customizations. Some of the other analytics platforms allow you to have a lot more customizations compared to Google Analytics. However, Google Analytics is great for tracking users in real-time to measure your acquisition channels for the basic needs. You can link Google Analytics to your Google Ads account to go further in analyzing data and getting a better insight into your existing users/new users for more advanced users. Conversion tracking is OK. It seems like it is a bit out of touch with reality, and the numbers seem to be overly inflated. Also, setting up Goals can be tricky per our experience.

This is amazing if you have to know about the traffic source on your website. Once the setup is done, it gives you real-time data of traffic on the website by different cuts like devices, geography, language, browser, network, etc. By analyzing this data, you can get to know which feature people are looking for. You can refer to user flow and it tells you how the visitors are navigating on your website. Also, once the UTM setup is done across different channels, Google Analytics can be referred to as a single source to see the performance of all UTMs. It is also quite a handy tool for event tracking.

It's really useful for anyone with a website. It's probably definitely the right option for a business that doesn't get a lot of traffic. I'm sure there are better options out there that cost money, but obviously, if you only get a few hundred people visiting your site, it's not worth it and Google Analytics does the trick. It's also useful if you're running Google Ads. If you're totally non-technical, I'd have someone set up google analytics for you and show you how to log in and see traffic. There's not a lot of situations where you wouldn't want to use Google Analytics.

It's really appropriate to use in any industry and company size.

Honestly, it's not the easiest tool to learn and use, but it's free and has become the industry default. The fact that is also seamlessly integrated with the other Google properties like Tag Manager and Data Studio makes it hard to consider any other option for website performance tracking. I would recommend Google Analytics for anyone who is looking to get basic traffic performance for a relatively simple website. If your site is particularly complex and you have complicated events and goals that you want to track, you may consider looking into a paid tool.

Google Analytics really stands alone as the best product to track your website traffic. Of course, there are other marketing platforms out there, but most of them connect to Google Analytics together with the data needed to perform best. If you really take the time to learn the platform you will gain invaluable insights into how your website is performing and improvements you need to make to do better. If you are new to this, Google's insights are also helpful to tell you where you are being successful and items you need to improve. Connecting Google Analytics with Google Search Console is also a powerful way to understand your organic traffic and rankings.

If you've moved beyond keeping receipts in a cigar box, you need to use Google Analytics. That's true even if you don't directly sell on the internet because Google Analytics will tell you what people are interested in on your website, how they get there, and even some limited information about where they are and their interests.

Google Analytics (GA) has helped our organization determine best practices for web and paid advertising. Everything is trackable and we can A/B test what is working and what is not working. GA has allowed us the tools to properly market to our target audience and re-target those markets for sales.

Google Analytics can easily be recommended for most websites, particularly if the goal is to gather basic metrics about the visitors and their flow. Having basic actions in place, particularly when refining the tracking of user flow, would also be a good candidate for Google Analytics. Google Analytics would be a little less appropriate when you're trying to get a full tracing stack of analytics and performance in something like a web app.

It's really the gold standard in terms of analytics solutions due to its connection to the Google search engine. Obviously, they will have the most data/insights if most of the internet search data is being gathered from their site. We get the most benefit from using analytics to drive decisions around our advertising campaigns.

A free analytics tool that is easy to implement and easy to understand. The ROI pretty much speaks for itself. Unless you have a truly complex or unique analytics scenario requiring high degrees of customization, Google Analytics is a no brainer.

I've used the platform successfully to derive insights and actionable recommendations for commerce sites, content sites and even account centers (bill payment platforms, etc.)

Google Analytics is something I would recommend to everyone with a website. All website builders have a plug in or widget because it is so widely used so its pretty simple to get set up on your site. And it's free. Even if you are using a different website tracking software I would recommend using Google Analytics to compare that data against.

[Google Analytics] is appropriate for any company looking to track their digital ads and get more info on who is seeing these ads, and where they came from. It would be less appropriate for companies who have all of their ads in one place, or have print ads instead of digital.

Google Analytics would be perfect for smaller companies or start-ups that don't necessarily have the resources to use other more expensive tools. It is helpful to keep track of how your website is doing and could use the data to include in pitch decks.

Google Analytics is an excellent choice for web-centric engagement and usage metrics. It's a great tool for fast and flexible BI and analysis. It provides value for both power-users / analysts and more casual business owners seeking trend analysis and answering questions. Data visualizations are easy to use and consistent. Custom events and reporting segments are easy to create and modify. Reporting is flexible with easy export options for bulk ETL and APIs for more robust data visualizations (e.g. Google Data Studio connector).

If you want something that is free and shows simple statistics really well without much setup requires, Google Analytics does a great job of that. To do more advanced tracking of funnel steps or e-commerce behaviour it takes a little more time and effort to set up and the visualisations of that more sophisticated data are not as easy to create.

Google Analytics is great for tracking how various campaigns are performing. I use it to track my social and blog performance (sessions, impressions, purchases made from my channel, etc.)