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Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

3 videos

Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

YouTube

Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

YouTube

Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

YouTube

UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
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Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.

Reviewers rate Availability highest, with a score of 10.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(3712)

Attribute Ratings

Reviews

(26-50 of 51)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
I see myself digging into GA everyday at my current job, even if it's not required. I use it to give clients a few key metrics that they can share with their teams to show the success of their campaigns. I also use real-time analytics to see how people are interacting with new content on The Onion immediately after it has been posted.
Gracie Wardin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I give Google Analytics a 10 out of 10 when being asked if I will reuse it because I'm a web developer, and it greatly increases customer service at my place of employment due to how we put it to use. This information has been covered previously above. Every web development firm must use Google Analytics in order to be successful in today's society.
Christopher Corbett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As long as our requirements of Google Analytics remains in the same proximity, I will continue to use and renew my use of Google Analytics. If it comes to a point where we are reaching a bazillion hits a month and require tracking thousands of channels, we may look at other solutions based on cost.
John Loftis, CFE | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
To me the use of Google Analytics is a no brainer. We've used it for several years, and although it may not be quite as robust as other analytics tools, it gets the job done within our budget. With Google Analytics available, there is really no reason to not use web analytics on your site.
Eric Karkovack | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
It really is the de-facto standard. While there are some other products out there (both free and paid versions), Google Analytics is simply ubiquitous. And, despite some of its flaws, I think it deserves to be at the top for the time being. In its most basic form, it's hard to argue with a free tool that can give you just about any sort of information you're looking for.
Victor Campos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We would continue using Google Analytics because it just works. After setting up the tracking property, it's just a matter of sitting back and letting it collect data.
Once the data is collected, it's time to analyze trends, spot problems, and make decisions for future actions.
With Google Analytics we, at PmD Interactive, are able to provide a complete solution to the problem of data collection.
Erik Blair | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Frankly, I have not discovered a better, more effective tool that provides the amazing array of data from such an incredible amount of avenues. Google Analytics rocks!
Michael Silva | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Google Analytics provides a variety of tools that helps our team analyze data and create customer reports in an efficient manner. This tool is well worth the cost even if you do not have an AdWords account. The insight you gain from testing, campaigns, visitor traffic, etc. is extremely easy to get from this tool.
May 02, 2014

Google Analytics

Stefano M. Rivolta | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Unless there is a paid service already in place, I would highly recommend the continuation of Google Analytics.
Chris Osterhout | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Basically if you want to track traffic metrics, GA is a great solution. They are constantly advancing their free services to help you gain even more insight in to what your website visitors are looking at, where they are getting lost, and when they are dropping off. If you are in the market for a free analytics platform, GA is a great option.
February 25, 2014

Google Analytics

Score 8 out of 10
Vetted Review
Verified User
It gives marketers key insights into the traffic that is being driven to their website. It gives visibility into their digital audience.
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