Google Analytics

We've gotten higher agent participation through constant contact analysis

We spent a lot of time with third parties learning how to use it

Its mobile functions save time that we can then use to focus on attracting more agents

Fully measurable KPI's for different parts of our website which has aided our acquisitions and conversions.

A large amount of demographic information to drive both content marketing and sales.

The re-targeting feature allows us to drive ppc ads toward potential customers, amounting in several thousands of dollars a year.

GA makes it easy for us to measure ROI on our different marketing campaigns by adding tracking codes to our URLs.

We can also set goals in GA (like a form submission) and then add a value to each goal to better track ROI.

Reporting in GA helps us prioritize different marketing channels based on a ton of different metrics (bounce rate, time on site, pages per session, etc.).

Helped keep track of page visits

Helped focus website design on specific pages that are most frequented by users

Helped identify specific failing of website design and thus improve on them.

While very little in this world is truly free, the only real cost to using Google Analytics is time, from your PM's, your web admins, your engineers, your email admins, and QA analysts--but it is without a doubt time well spent.

Because you run the risk of paralysis by analysis, one must pick their battles with Google Analytics. If you go in with a clear, concise set of objectives, and a competent technical supporting cast, you will succeed.

On the reverse side of the same coin, if you come in without a purpose, you run the risk of getting bogged down in all of the information without immediate relevance, and you may just leave behind this treasure trove of invaluable analytics in search of said relevance.

Customer insights are always important. Understanding the content of interest.

Seeing the source of traffic and their site behavior helps evaluate Ad investment.

Postive -- allowing us to keep track of the behind the scene specifics that we're looking out for.

Has a great multi-touch attribution.

ROI is easily measured with Analytics and saves a LARGE amount of time.

Spend for Analytics is in line with and sometimes cheaper than the competition.

Immeasurable improvement. We would be lost without it.

Google Analytics has enabled us to better measure our marketing and sales campaigns.

Allows us to measure real time metrics of our business; like what part of the website our users are using most, current bounce rate etc

It has given us a knowledge of traffic source to our website.

Google analytics has allowed us to closely follow our bounce rate and whenever it goes above 25%, we know we are doing something wrong.

Google analytics has also allowed us focus on ensuring each page on our website meets industry standards.

We improved on tracking

We improved on goal conversations

We improved online presance

Google Analytics allows me to track customer behavior so I can double down on what works.

GA has proven the ROI on our internal and external SEO efforts, paid search efforts, and other media campaigns.

GA has helped us with calculating overall revenue and what sources are driving the most traffic/money.

Ease to Integrate as our forms are integrated with a third party software and we can track it easily

Campaign URL builder helps us give the right source / medium

Allows the company to track usage

Provides historical data on previous years' usage

Easy user interface which helps keep the data organized

I can't say for sure what it's done as far as ROI is concerned because right now it's too soon to tell. But I can say that it's helped us see a lot of issues and opportunities with our website (the main selling place for our software).

The most positive impact is that we use GA to augment other systems like Hubspot that don't let us customize tracking parameters are thoroughly as we would like. For example, Facebook has the ability to dynamically change parameters based on where the ad placement is, and you can use that parameter in utm_content to segment traffic based on the ad placement. It's much easier to analyze behavior on your site with GA than with the Facebook pixel, and you can create much more detailed custom reports which has been critical in our conversion rate optimization.

Measuring digital marketing channel performance and from there, optimizing the ads to improve performance.

Provide more insight from the target audience.

Measuring the effectiveness of the website content.

It helped me know my website's worth.

I assumed based on Aherfs, that I am not on very top of Google. google analytics shared that I am getting visitors.

It helped me with the website marketing.

Can be time consuming (negative)

It is free (positive)

In my previous job (managing editor of a digital media site), GA helped me understand what types of content drove mass audience. You knew exactly what types of content was engaging users and where they were coming from. That type of information is crucial to strategy building.

In my current position (communications and marketing for a corporate law firm), the data we get from GA is helping us streamline our web navigation, develop our legal blog strategy, and better understand what pages are the most important ones on our site.

Direct ROI is easier to measure on item 1 than on item 2. But I will say I would feel rather blind in either role if I did not have Google Analytics to help me better understand how users, clients, and potential clients are interacting with our web content.

SEO - Google has helped us analyze poor ranking pages.

Google Analytics has helped us identify postivie paid search performance based on interactions on the site that start with paid search but end with organic.

Google Analytics helps us to reshape the app layout according to the results of the user's flow behavior.

The hardware sizing got fixed thanks to the results of the user load detected by Google Analytics.

Geographical filter help us to define the attention to actual markets.