Google Analytics

Positive marketing campaign feedback - we're able to see what works and what doesn't work in campaigns, so we can design better tests in future efforts

Statistically significant data to help understand consumer trends

Optimizes our team's time management capabilities, as we can all access and monitor GA metrics to help advance our efforts faster.

Allows us to share the most relevant data in the most clear way on our sites. We see what our customers are looking for and can make it the feature or easier to get to.

Our sites are often the first place our customers go and it allows us to capture their interest and know ahead of time what most visitors are looking for.

Also allows us to get direct feedback on our marketing campaigns to see how well each has done and what works best. Meaning we spend less time an energy on the wrong places, and more on what is getting us the most return.

ROI?... its free, its a simple platform.

As a free tool, it delivers incredible value.

Helps with site optimization.

Drives smarter ad spend.

Faster implementation and data reports.

Fracturing of teams because they are no longer talking to the data team.

Increased interest in data and the nice looking Google Analytics reports.

Google Analytics has helped the company I work for determine what channels needed improvement, and I created copy and content (infographics, videos, etc.) to help increase organic and referral traffic to specific landing pages and sections on our website.

With Google Analytics, I can analyze the landing pages that are getting the most conversions based on our pay-per-click advertising efforts. When pages are seeing good results, we increase our budget. When they are performing poorly, we adjust our messaging accordingly.

Google Analytics saves me an immense amount of time. I am often asked to pull reports, some of them that are quite robust, and I can do this quickly with Google Analytics.

It has resulted in better customer service in that if there have been issues with customers, Google Analytics can be consulted and tweaks can be made so that customers can arrive to the information faster.

We definitely have seen an increase in the lead conversion time with Google Analytics.

We see more customers that are looking through the site and have a longer duration on our site.

Time consuming to set up and familiarize, but easy to use going forward.

Allows me to see where I am and how to get where I want to go.

It illuminates what marketing efforts work well

We can easily see what pages people are visiting on the website.

Increase in mobile traffic has driven decisions on mobile-friendly sites, and now move toward responsive website.

Allow analysis of campaigns to determine which to keep, refine, pause.

Faster lead conversion

Streamlining content to make it easy to find; preventing circular user flows

We don't directly monitor ROI from Google Analytics because Google Analytics is a free tool. By using all its data you can gain more business from your website - so there is definite ROI.

Increased efficiency when reporting to clients

Helps us help our clients understand what their ROI is

Helps us understand how our advertising is performing

Which online ad or creative is the most effective

Where visitors come from and what do they do on the site

Which customer and customer segments are most valuable

Google Analytics (GA) has a googol of features, but it takes time and effort to find, understand, and set them up. Go for it, but do some internet reading to help you.

Hey, it's free. Even if you're just trying it out, free is nice. I often use GA in parallel with a commercial tool to self check results

Beware the SEO algorithm updates! With any tool like GA, changes to the way Google does search listings and implementations can drastically effect your reports and results. Before you panic about large drops in traffic, do your homework to see if it's real or SEO changes.

Better site usability

Better insight into online ad spend vs performance

It sometimes need a lot of human resources to set up, and to interpret reports

It almost always gives an enhanced ability to interpret results

Google Analytics has allowed our team to identify high volume webpages with low conversion rates and/or high bounce rates, then conduct A/B experiments on such pages, and ultimately improve ROI and the user experience.

Google Analytics has helped us greatly when launching new digital marketing campaigns. We can see site traffic and conversion activity in real-time, allowing us to rectify any problems and make necessary optimizations to help improve ROI right away.

Google Analytics makes it easy to conduct year-over-year analyses, which every part of our company uses in order to forecast the necessary resources and finances for strategic business planning.

More efficient lead conversion

Accurate pulse of inbound strategy effectiveness

A go-to tool to determine next actions or where to begin

Improved focus in content development - knowing which keywords bring visitors to our site helps us identify the best new topics to write about.

We use Google Analytics to track the "health" of our websites and the success of email campaigns. It is a very useful tool, with a few challenges. However, the fact that it is a free tool has been very helpful since we are only sacrificing our time to collect these reports and no additional resources.

You've got to know GA inside and out. If you stay focused on actionable recommendations rather than just reporting you will be a long way towards building success for your clients.

Google can spotcheck your sales/leads funnel. Set it up. Check it. Refine your process. See if you see the results you want.

The ROI on GA is up to you. But don't rely too heavily on GA's sales funnel reporting. You'll need to pull the numbers into excel to do some heavy evaluations.

Gives us more insight where customers are dropping off and how to improve

Allowed us to determine what traffic sources are generating our web leads.

Allowed us to spot traffic trends on our website and determine how to better navigate our site for improved user experience.

Allowed us to create an editorial calendar for our blog to better serve our customer needs.

Real time data visualization