Google Analytics

It is free and very functional.

Need a redesigned onboarding of new users.

Choose a simpler view of all data for ordinary users.

It has had a positive impact on our marketing efforts because of the information it provides.

It has had a positive impact on our website management because it lets us know the visitor funnel.

It has had a positive impact on our lead generation because it provides insights into the page we need to improve and where our traffic tends to end up.

I can place a value on an email campaign by measuring goals through Google Analytics.

I can see if the time spent on new content is making a difference in traffic.

I can also see if a paid ad is driving traffic and conversions.

Google Analytics provides us with the data we need to run impactful SEO campaigns and high return on investment paid search campaigns.

Clear understanding of web performance

Low cost for web analytics

Uncovers insights that can be actioned

It increases revenue

The software has enabled us to target the correct user that spends money on services we sell.

For virtually no cost to start, we are able to increase sales by targeting the right user.

By knowing what our best traffic sources are, we are able to know where to best spend our marketing dollars.

Simple and easy to use reporting

Helping make organizations more performance-focused and quantitative

Robust set of advanced tools for a small business

Allows us to see which channels are delivering more traffic

Putting time into building out lacking traffic channels

Testing out various digital mediums

We know what articles and content that we should focus on. The Editorial team can focus on producing more quality stories.

Experiments can be measured more objectively.

The Sales department can sell our products confidently, as they are backed with numbers and our performance metrics.

The Social Media team can analyze which distribution platform is best for our company. Each distribution platform has its own dashboard, but we still measure their performances through GA, to be more thorough and objective.

Google Analytics helped us to get quick data on smaller projects.

Google Analytics does not require dedicated IT support, so it helps to achieve a higher ROI.

Google Analytics is easy to learn, so it helps to reduce training expense.

Google Analytics provides us with important information that helps us to make critical decisions.

It's highlighted areas of improvement that can be made. It's hard to quantify it though.

There's been no negative impact as far as I can see. It cost nothing.

It allows us to see which web pages are most popular.

It allows us to see how people are finding our pages.

Allows us to see where our users are coming from geographically.

Each of these allows us to plan our future content and resources based on what this data tells us -- we aim to create content that caters most to who our audience is.

Provides historical data and insights so that we can benchmark and improve our web sites.

Real time data visualization provides the team the information required to adapt quickly to changes in trends.

Provides a much more efficient workflow than aggregating data from several sources.

It wasn't great to use, but it would still probably have to be a positive ROI being it was free.

Although, the opportunity cost (hours spent doing something that could be done in Adobe Analytics in 5 minutes for example) could be apart of an argument that it was a negative ROI.

Keyword SEO improvement.

Where to spend marketing dollars.

Where users come from.

Through Google Analytics, I am able to understand that my returning visitors are always rising steadily from just 5% to 15% now since I launched it 2 years ago, meaning these are people I should nurture if I want more loyal visitors.

We are a multi-brand e-commerce fashion site, and through Google Analytics I got insights on which brand page visits spiked the last few weeks/months, which brands are having a moment, and which ones need more attention. Without Google Analytics, I wouldn't be able to differentiate between this.

It's pointless for me to find specific performing products on Google Analytics. I can do it myself manually through Magento. It takes too much time and setting up.

Increases client retention

Aligns our team internally

We have not been able to see a great return on the use of the Google Analytics. We primarily use it to improve our communications.

Most of our customers come to us by word of mouth. Google Analytics does not provide that grass roots approach.

With high investment in ads, we are seeing good numbers on Analytics.

Support for content that is most interesting to our prospects.

Shows areas of the site that are weakest.

Keeps the website top of mind internally.

We spend far less time assembling quick views of web data for ad hoc analysis than we otherwise would.

We are able to track website conversions at a fairly high granularity with far less effort than we would otherwise require

Because it's free we can give access to Google Analytics to all our employees and bring more transparency to our operational performance and enable the curious to discover new insights.

Understand user behavior

Allows us to reinvest in new content for top visited pages

SEO

It is good for businesses like blogging

It has much advantages to internet marketers

It is simple