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Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

3 videos

Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

YouTube

Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

YouTube

Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

YouTube

UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
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Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.

Reviewers rate Availability highest, with a score of 10.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(3713)

Attribute Ratings

Reviews

(101-125 of 177)
Companies can't remove reviews or game the system. Here's why
Reita Silvis | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our constant contact relies mostly on Google Analytics in regards to measuring engagement with our brokers and agents, especially when it comes to bonus opportunities to bring in new business accounts to underwrite. We noticed that since analyzing our outreach through Google, it's helped us pinpoint where we could improve in order to get more of a response and become more personalized to our biggest agents.
Fred Lunt | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is used by the marketing department of my company to determine best SEO practices, drive content and email campaign strategies and boost eCommerce sales. The Analytics platform allows us to get a real-time view of our audiences and make adjustments in our growth and execution of marketing strategy. Additionally, we're able to better grasp where customers are referred to our site, which parts of the sales funnel are most successful, and where we need to improve. We set KPI's through our dashboard and are able to see current updates on when we meet our goals.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Right now, we primarily use Google Analytics to measure and analyze our website's performance across digital marketing channels. Google Analytics is the best tool on the market - no other analytics solution can provide the insights into our website visitors and how they behave when they reach our site. Eventually, we plan on implementing Firebase Analytics, which is Google's solution for tracking mobile app analytics. It will be great to see and understand how our customers interact with our app.
T. Blane McMichen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is being used to understand website traffic and content consumption by anonymous site visitors. It allows me to evaluate the site path and most important content for visitors. It also allows me to track visitors form ad campaigns to determine the source of site traffic and promotional effectiveness.
Melanie Singer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is a great tool to see how many active users are on our site at that moment. Additionally, it's helpful to see where incoming users are coming from (i.e. Google, Flipboard, Twitter). It is being used across my department, as the business team, but also among other teams such as the marketing team and social team.
January 31, 2018

I highly recommend!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
GA is used across the entire organization, but probably most actively in our department. It helps us understand consumer behavior on our website, which is quite expansive and complex. It has proven to be invaluable to our institution, with actionable insights about every part of our business. I could not be more pleased with its ease of use and the accuracy of the information and data within.
Vikram Balaji | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Google Analytics to measure the effect of our sales and marketing campaign and also to track key metrics of visitors to our website.Thereby, serving as a guide towards knowing how best to tailor our sales and marketing efforts for maximized effect.
Jeffrey Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
While Analytics has a laundry list of really great features involving real-time audience tracking, behavior factors on website visitors, and various event tracking services, I primarily utilize it to find origination points in our client pipelines. It is important that we are able to tell if a recent blog entry is doing exceptionally well, or if a referral source is seeing a traffic spike. Analytics, like most of the offerings in the Google ecosystem, is extremely easy to pick up and use but has a ton of complexity under the hood.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is being used both internally, and with our clients. It is essential in showcasing ROI and the success of media campaigns, site launches, SEO and paid search efforts. In Google Analytics you can see user demographics (including language, location and more), and how users get to and interact with your site through event and goal tracking.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Google Analytics across the entire organization. It's invaluable for knowing what content is effective. Its integration with Adwords is a little confusing. Particularly as it relates to "Conversions vs. Goals". Other than that it's simple to use and easy to navigate.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is used by the Marketing Team, Its used to track the major source of traffic to the website which then helps the business to track the website performance and to know where users are going when they visit the website, which forms give us the maximum conversion on the website. It is an essential tool when it comes to figuring out what sections of the site are most popular, and which sections could use some help.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is available to the entire company, but only certain teams know how to use it. It addresses the business problem of tracking business decisions and knowing where users are going when they visit the website. It is an essential tool when it comes to figuring out what sections of the site are most popular and which sections could use some help.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is being used only by the marketing department to track website traffic. I am on it every day tracking different statistics. It solves the problem we had before I came to this company-- no tracking of any kind. I have used it in previous companies and found it incredibly useful.
June 30, 2017

GA Is the best!

Seth Tucker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Google Analytics for numerous amounts of data gathering, both for our own marketing site, our customers "product" sites that they actively use as part of their service, and we use it for "in-app" tracking to determine how users are using our product. Basically, we use Google Analytics for tracking everything!
Tony Phan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is used to review our website performance as well as evaluate website design effectiveness. It is also used to evaluate marketing efforts (for example: measuring traffic to a landing page created specifically for a digital marketing campaign). This is used mainly by our marketing department as the purpose of Google Analytics to measure the effectiveness of the website.
October 03, 2016

Helpful tool

katherine henz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I have been using Google Analytics for over two years, and I am still hooked to it. It provides excellent and precise details to each activity on the website. It counts how many times each user has visited, how much amount of time he visited, and also, from where they visit. Google Analytics is ideal in terms of keeping track of your website. Combined with AdSense, it gives insight to what percentage of people have come back and clicked on the adverts. Google Analytics is now the only marketing and research tool I will use.
Tania Momin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I work for a SaaS company where access to Google Analytics (GA) is given by the client to the marketing rep and the CSM. The CSM team uses GA data for quarterly business reviews (QBR). We also track goals, events and conversions on a daily/weekly basis.
Jonathan Miltimore | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our department uses Google Analytics (GA) to better understand what types of content, people, and practices are most important to clients and potential clients. We use it to see which attorneys at our firm have the richest SEO, what practice groups are found during searches, what blog content is being read and what is being ignored. GA gives us a wonderful breakdown of what content on our site is being read, what is not, how long users are engaged with the content, and how users are finding and accessing our content.
Score 10 out of 10
Vetted Review
Verified User
Google Analytics is used across the entire organization to manage client eCommerce site metrics. It addresses site performance as well as tracks sales. It helps us visualize if we are improving as a company, track vital information, and analyze business trends through a variety of data visualizations.
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