Google Analytics

We use Google Analytics on a daily basis for multiple reasons. One, we like to view the amount of traffic on our website in real time. We also like to view which marketing channels are driving the most traffic and revenue which helps us make better business decisions. Having the opportunity to view what our highest visited pages [are] helps us understand user behavior, as well as understanding what technology they're accessing our website from.

Google Analytics is used by our Marketing department to track marketing campaign performance, like ad hoc emails and social campaigns. We also use Google Analytics for insight into website traffic and what content our visitors are interacting with most.

Google analytics 360 (premium version) is currently deployed on two of our clients (AJIO and Aditya Birla Capital). The greatest strength comes from the fact that the UI is highly responsive with multiple filtering options to view the data from traffic sources. The custom reports are also a bonus feature which helps in the daily report and analysis for said clients.

Google Analytics is deployed across our entire organization. We have about 44 country websites and having visibility into our web traffic is everything. Google analytics helps you gain valuable marketing insight to how our content and pages are performing. We use all the web stats to drive change and improvement - which are deployed globally. I utilize a [Google Analytics] plugin so I am constantly reviewing metrics when i am combing our sites. See as there are thousands of pages, quick searches, friendly dashboards, and numerous tools and customizing to help direct editors to make improvements and address fixes.

We use it to monitor website traffic. We use it on all pages of the website.

Google Analytics provides powerful, real-time & data-driven insights pertaining to user activity on-site (i.e. or any active website properties). By collecting & regularly assessing user activity via Google Analytics, organizations and businesses are granted visibility into critical performance metrics allowing for optimization opportunities to be identified in the following categories: user experience, user engagement, conversion rate optimization, SEO, SEM, E-Commerce, and more.

We use it internally for our own site as well as for nearly all of our clients. It helps us and our clients better understand how their audience is using their website, and from that we are able to make decisions and recommendations on how to optimize their site to better help with their business goals.

We use Google Analytics to track marketing performance and website health data for all of our clients. Google Analytics has been instrumental in ensuring that every department from PR to media to SEO can all track their conversions and provide a real ROI to our clients. Google Analytics is the first stop for almost every question we have.

We use Google Analytics to determine what pages users are looking at, a rough estimation of conversion rate by channel, source, and paid and organic media, and generally determine how well our website is performing. While it's imperfect due to strict tracking regulations that we abide by, it gives us some good directionally accurate information to determine the best course forward.

We use GA to track visits to our app and understand which pages are being accessed. We also connect the results to Amazon QuickSight data to better understand user behavior. Primarily, we use GA to track page views, certain events (although that hasn't been as successful) and number of users accessing who do not log in.
The data is used by Product (understand usage) and Customer Success (report on usage to clients).
The problem I use GA for is that I don't always have access to my users so it is helpful to see where in the app they are going. Beyond that, I feel we're missing a lot of the value to segment our users and understand behavior. I occasionally use the data to make a point/argument to support my decision.

Google Analytics is used by our organization to track website traffic, age-specific interests and to track how long people remain on our sites. We use Google Analytics to address problems such as visitor retention and how they arrived on our site.

Google Analytics is used on a team-specific basis rather than universally in our organization. The business problem [it] addresses is how to monitor how our applications are being used by our customers. We wanted to see clicks, page loads, and some feedback from our users and Google Analytics has helped us achieve that.

Google Analytics is one of the most sophisticated reporting tools on the market and the best part is that it's free. Our agency actively managers Google Ad campaigns for our clients (Search, Display, and YouTube TrueView), and as we build websites, we always install Google Analytics to start collecting data, which ultimately improves our campaigns. Google Analytics is seamless to install and integrates into our CRM. We're able to view our goal funnels, segment audiences, understand behavior flow, analytics site traffic, track events, and ultimately report on conversions. Conversion tracking reporting is a very powerful way to show ROI on ad spend (ROAS) and Google Ads conversion tracking through Google Analytics and Google Tag Manager helps us understand and improve our paid campaigns.

Our marketing team relies on Google Analytics to measure activity on the Hibu Blog. Being able to see where our traffic is coming from and understanding how visitors engage with our blog content has been invaluable when it comes to planning, reviewing and optimizing our content strategy, and working toward future content and engagement plans.

I have used Google Analytics for many of my clients' website traffic and customer behaviour. In our organization we are using Google Analytics for Google Ads statistics and it is also getting testing data to improve the ads for better results, reaching the targeted audience and best results for our clients.

Best tool to analyze your website!

Google Analytics is used daily by various departments of our company. Overall, Google Analytics is one of the best web if not the best web analytics tool out there on the market. It provides users with valuable data insights when it comes to measuring the overall performance of the website, specific landing pages, and behaviour of website visitors.

Google Analytics is used by our organization to track application statistics like the number of users accessing. Several times particular events have happened, the amount of time users is spending on the application views, to create customization dashboards using various charts like a pie chart and bar charts, and finally to generate reports.

Multiple departments across our organization use Google Analytics, though my team (Marketing) uses it most frequently. On our side of things, Google Analytics allows us to see how the marketing site is performing and how it may need to be optimized. Other teams have actually connected Google Analytics to our web-based product to get additional insights.

We use Google Analytics on our eCommerce website to spot not only what current pages on our site are trending, but also to see the visitors origins so we can increase advertising on those social media platforms. Additionally, we use google analytics to monitor the success of different advertising campaigns to determine which are most viable for further investment without stretching our advertising budget too thin. This allows us to better focus our limited advertising budget while still conducting some basic A/B testing on our audience.

We can literally track everything that happens on our website, from where the visitor originated from, the product they viewed, the product they purchased, everything!! We are able to track our customers, see the products they are interacting with; see our total sales over a period of time and all of this for free!!!

As a marketing agency, we use Google Analytics as a secondary point of reference against our primary analytics provider, Adobe Analytics. We use it for select accounts by request, but we also use it so we can have conversions tracking in our paid search efforts in Google. It basically allows us to use specific bidding strategies based on conversions and is a free, relatively easy way to do so.

Google Analytics was used to give our clients the data they needed on the effectiveness of their websites. It would give us the data we needed to tweak campaigns and allow A/B split testing. We used it not just with our SEO efforts, but with PPC and a bit of basic design work as well.

It's being used by the marketing team especially digital marketing professionals to get all metrics on traffic for our organization website. It's very useful (and free as well until reaching millions in traffic) to analyze overall website performance in all the digital marketing channels. As its a product of Google, I feel the data is accurate and trustworthy.

We offer web and digital services to our clients so Google analytics is at the center of our offering it provides us with the necessary data for tracking on our websites and our client's website for a more effective SEO strategy development and also as part of our digital advertising campaigns.