Google Analytics

User Demographics

User Acquisition

Marketing Channel Reporting

Hard to setup custom configurations

Lack of Organic Keyword data

One of our biggest goals this year is targeting a younger demographic. Google Analytics provides detailed reporting with demographics which helps us with this goal. It allows us to specifically see what is working and what isnt.

Traffic reporting is easy to analyze and understand.

User flow is great with Google Analytics. Clear view of where users are clicking and where people are falling off.

User training resources for onboarding

Customer support is lacking - It can be confusing for new users and getting questions answered by customer service is complicated

Custom Reports.

Segmenting Audiences.

UTM Tracking.

Adding a third dimension when viewing traffic sources.

User interface could be improved.

Documentation for some underutilized features could be improved.

Allows you to take a deep dive into how users are engaging with the website.

You can create custom goals and dashboards

You can also generate reports on all the metrics you desire.

All the tabs and options can feel overwhelming sometimes

There is a scale to climb as far as learning what all the lingo means. This is needed to understand the data and how to improve it - though they do define many terms

Great Reports

Easy to Use Dashboards

Good community resources

More dimensions

More than just secondary dimension - third dimention would be great

More instructions

Source-Level Data Collection.

Highly Granular Data Visualization.

Customized Conversion Tracking & Goal Creation.

Online Audience Development & Segmentation.

Software Connectivity Limitations (e.g. Google Data Studio).

Customer Support Availability.

User Training Resources.

Easy setup.

Good overview of what's happening on your website.

Ability to dive deeper into stats, for those who are interested.

Ability to set up additional custom tracking, for those who are interested.

Some reports are hard to pull.

It's hard to switch the owner of the account (e.g. if someone else set up the account who is no longer around).

When you export a PDF of a report, it doesn't look great.

Event Tracking

Multi-Touch Attribution

Source / Medium Tracking

UI is difficult

Event Tracking is done with other tool

Limited viewability of multiple data slices at once

Sampling of larger data sizes

Provides anonymized traffic data - where people come from

With proper implementation, shows the best source for converting users

Shows the time on site, time on page, and bounce rate, to determine the value of pages and content

Shows user flow - what's the path users are taking around your website?

Shows where users are dropping off

It would be helpful to track individual user paths around the site - presently, there's sampling, aggregates, and averages

Without a paid subscription, sampling is used, so you may only get a mostly accurate view of your website data

Doesn't play particularly well with GDPR, meaning users have to specifically opt in for tracking

Track usage for users who are not signed in.

Create visualizations of the data that are easy to manipulate and consume.

Access your data cheaply and without too much management/overhead.

It can be difficult to create the segment I'm looking for.

I don't always trust that the data is telling me what I think it is. Sometimes unsure how the data is being calculated or what exactly I'm looking at.

I know there are a ton of things I'm missing! Help me discover the features I need :)

Provides worldwide stats including retention time and bounce rate.

It's a secure tool.

Great indicator for website performance.

Can be overwhelming for a beginner.

Customer support is nearly absent.

Conversions can be difficult to set up.

Website visitor count monitoring

Tracking user clicks

Tracking user demographics

Performance monitoring

Long term tracking

Website behavior tracking

User Management (permissions are safe and secure across teams)

Real-Time Data (reporting is live and provides rich insights to site activity)

Custom UTM Parameters (ability to track and segment paid campaigns from Google Ads and Facebook Ads)

Conversion Tracking (easy to setup and analyze results)

Custom Views (customize the dashboard to your preference)

Multiple Properties (able to add more than one property to an account)

Facebook Ads Reporting (ability to segment by ad set and ad creative without the need for a custom UTM)

Better Google Data Studio templates for social media and conversion tracking

Better training tools and resources for beginners

Easier implementation with Google Tag Manager (no need for multiple code snippets)

GA makes it very simple to see what content on our blog is being viewed, and how users are finding it.

Being able to share access with internal and external partners makes getting someone outside our department "up to speed" much easier.

Comparing current data to other date ranges is incredibly simple to apply and visualize.

More on-screen tips would be nice (though it's hard to implement those without being intrusive).

It is a free and secure tool.

Easily understood by beginners.

Track many websites in a single dashboard.

Other Google products connectivity is very easy.

Placement on website is also very easy.

Missing some detailed tracking that Adobe Analytics has.

Event tracking is not easier.

Actual data is reflected in 2-3 days.

I think Google Analytics is one of the most useful tools that Google has provided us for reporting. Thanks to Google Analytics, we are able to recognize and act on our web site. Google Analytics provides us information about potential customers' visits and more detailed information about how we can reach new customers.

Tells us how often is the website is visited

Tells us where users are located

Tells us which pages are receiving more clicks

Tells us on what page users spend more time

Tells us what is the average time a user spends on our website

Tells us what are the actions that user takes on our website

Tells us whether the user is entering our website by using a mobile phone or a desktop computer

Time is very important for our website's potential visitors. It indicates whether the visitor has arrived by mistake or to inspect your website. It also shows how much time they spent on your page or product in detailed reports. This shows how much visitors are interested in which products you have. So, by moving the most visited product to the forefront, you can provide more indexing of Google Search engines and reach new potential customers. You can get information about which product results in higher rates by adding keywords to the product details.

It takes time to get used to the integration. Documentation is good but still, it should get better.

The most powerful web site analytics with alot of useful data

Easy integration with third party platforms e.g. Facebook and Google Ads

Very difficult to catch up with new features and updates

Lack of end user support

Ability to create customization dashboards to tracks the application statistics based on various metrics like number of users, number of events, number of page views, filter based on geography.

Ability to generate the custom reports based on the filtered time frame for various categories such as the number of button clicks, search terms, top events, and application pages.

UI for google analytics can be improved a lot better; also, more customizable charts can be given as an option for data visualization.

For tracking the real-time data, the current delay is 30 minutes. This delay can be minimized.

Google Analytics has the most powerful platform for gaining insights on website performance.

Google Analytics is integrated with the Google Ads platform.

Google Analytics is continually updating with new features and designs.

I like that Google Analytics is continually updating, but sometimes I get lost in the new UI or navigation.

It seems like there's just too much going on. It's powerful, but does anyone actually use ALL these features?

I wish Google Analytics had a built-in URL builder for campaign tracking.

Monitoring website referrals.

Extensive data analysis capabilities.

Improved eCommerce integration for more detailed data reporting.

Useful Demographic information on your website's audience.

Helpful AI system to spot data-reporting problems, and trends.

Well designed mobile application.

Overly complex report lists (way too many reports for most users. A "basic" or simplified model would be more useful to new users).

Incomplete social media referral data (Youtube and Facebook for example only list top domain, no additional information provided).

Referral spam and fake traffic have become a major issue (fake referrals injected into analytics data, requiring users to filter out this junk data).

Less accurate recently with more people blocking tracking software like Analytics.

We can track the total purchases customers make on our website

We can track the origins from which our customers originate from

We can create goals and execute marketing campaigns

New features are being rolled out almost daily and it is very hard to catch up.

Integration of codes can be somewhat cumbersome if you are not a developer.

Would like to see real-time data showing what pages our customers are accessing etc.

Easy to use and set-up.

Free platform.

Ties directly into words and Google tag manager.

Relatively easy to navigate - Great UI.

No real issues - Great platform.

Granular data. Analytics can pinpoint at what time, where, and who exactly was looking at your website.

Options. Analytics can help you create any time of data report you want.

Deployment. The code is easy to implement on the backend of any WordPress website.

It's not user-friendly. Any beginning user will be daunted by the lines, graphs, and amount of numbers it provides.

You can make the data spit out any result you want. For hucksters, this is great. The baseline for success can constantly be adjusted because there are so many options.

Opaque reporting. While you can get very granular reporting, keyword data is almost completely dried up.

Custom segmentation.

Data visualization.

Identify the best and worst-performing pages.

Ecommerce features.

It's a bit hard to identify the middle part of the visitors' journey.

It offers a clear and effective way to determine conversion rates for our websites and those of our clients.

Tracking of social media ROI (different campaigns all in one single dashboard).

Content Performance Analysis for a good SEO strategy building.

Tracking and organization of data by devices.

The feel of the platform can be overwhelming at first sight and the learning curve can be hard for a new user.

Absence of clear support.

Big price tag to move from the freemium GA to the premium service.

Absence of color customization for the platform (it can look more beautiful than this).