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Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

3 videos

Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

YouTube

Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

YouTube

Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

YouTube

UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
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Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.

Reviewers rate Availability highest, with a score of 10.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(3710)

Attribute Ratings

Reviews

(1-25 of 183)
Companies can't remove reviews or game the system. Here's why
Hash Moody | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Optimize marketing campaigns.
  • Understand customers' behavior and preferences.
  • Identify and fix issues on your website.
  • Increase conversions and sales.
  • Make it simple, because the majority of GA users are SMEs.
  • Reduce features SMEs don't need, maybe which can reduce their carbon footprint.
  • GA gathers and maintains user personal data such as IP addresses, cookies, and device identifiers, which leads to privacy and compliance problems.
  • Natively introduce heat maps.
Alex Nejako | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Web Analytics
  • Web Content Performance
  • Reporting
  • Data Export
  • More wizards - guided version for brand new Users of the platform
  • Productized integration with Marketing Platforms. Something that can be put on the App Stores of HubSpot, Salesforce Marketing Cloud, and then purchased for integrated usage with the platform.
  • More alerts on when Content is underperforming.
Score 8 out of 10
Vetted Review
Verified User
  • Tracking Customer Behaviour
  • Tracking Financial metrics like transactions & revenue
  • Tracking custom user journey funnels like login funnel, order funnel, etc.
  • Seamless integration with other Google services like BigQuery, Google Ads, etc.
  • Ability to create custom reports based on use case requirements
  • Ability to export reports for custom analyses at user's end
  • Export functionality can be improved - currently custom reports can't be shared in live condition, rather in formats like PDF etc.
  • Ability to integrate with more 3rd party apps, which don't belong to the Google environment
  • Currently, the UI is cluttered with not-so-helpful values. A simple user experience by default in terms of navigation is required
  • The auto-search option at the top bar doesn't work as expected most of the time, that should be improved.
  • Some definitions of Google Analytics are not self-explanatory, a lot of research is required to process the field meaning.
  • Ready-to-use glossary for tackling complex use cases like attribution handling
Score 10 out of 10
Vetted Review
Verified User
  • Detailed site data reporting and visualisation tools
  • Supports up to 100 properties at a time in a default account
  • Custom event tracking setup is effortless
  • All events are captured as one. If Google Analytics could segregate them without custom metric that would have been great
  • The new Google Analytics 4 doesn't have that much flexibility that UA provided
sandro merkvilishvili | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Traffic analysis: Google Analytics provides a comprehensive analysis of your website traffic. You can see how many visitors come to your site, where they come from, how long they stay, and which pages they visit. This information is essential for understanding your audience and making informed decisions about how to engage with them.
  • Conversion tracking: Google Analytics makes it easy to track conversions, such as purchases or sign-ups, on your site. You can set up conversion goals and track how well your site is performing in terms of meeting those goals. This information can be used to improve your site's user experience and increase conversions.
  • Custom reports and dashboards: Google Analytics offers a wide range of customization options, including the ability to create custom reports and dashboards. You can create reports that are tailored to your specific needs and objectives, providing you with the information that is most important to your business. Whether you want to see which pages are most popular, which sources of traffic are most effective, or what types of products are selling best, you can create reports that give you that information in an easy-to-understand format.
  • Customization of reports and data visualization: Google Analytics offers a wide range of customization options to create custom reports and dashboards based on specific KPIs and metrics that are most relevant to your business goals. This helps you to gain a more in-depth understanding of your website's performance, allowing you to make data-driven decisions. The tool also provides a variety of visualization options such as line charts, bar graphs, and pie charts, enabling you to clearly communicate insights to stakeholders.
  • Integration with Other Tools: One area where Google Analytics has room for improvement is its integration with other tools. While it is possible to integrate Google Analytics with other tools such as Google AdWords or Google Tag Manager, it can be difficult for users to do so without technical expertise. Improving the integration with other tools would help organizations get a more complete picture of their data.
  • Customization: Another area where Google Analytics has room for improvement is in its customization. While Google Analytics provides many pre-built reports and metrics, it can be challenging for users to customize these reports to fit their specific needs. Improving customization options, such as the ability to create custom reports, would help organizations get the most out of Google Analytics.
  • Real-time Data: Finally, Google Analytics could improve its real-time data capabilities. Currently, Google Analytics only provides real-time data for a limited set of metrics, such as active users and pageviews. Improving real-time data capabilities, such as providing real-time data for all metrics, would help organizations make more informed decisions in real-time.
Martha McNeil | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • On-site live analytics help you see where people are clicking on your website in real time.
  • One of the most important features is which link users click on a site.
  • Help you slice and dice data based on the personality of users.
  • I wish the UI was less cluttered.
  • Many manual settings are required in this tool.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Tracks and gathers data
  • Provides insight on user/customer behavior
  • Is customizable for reporting and tracking
  • One of the most powerful features is using RegEx, which takes some time to learn and is not always intuitive
  • It is a complex and large system and can take time to learn
September 03, 2021

Google Analytics - Love It

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Google Analytics allows for very detailed remarketing lists that can be pushed in AdWords.
  • Tracking of the traffic and various conversions through each channel.
  • Google Analytics tracks users that are not only in your country but across the world. This helps when you are building a strategy that has an international component.
  • Great attribution section, which shows the user journey for each conversion.
  • It would be good to see labels from AdWords to be visible in Google Analytics.
  • The dashboard and unique features can be a bit cumbersome and difficult to use if you are using it for the first time.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Traffic analytics
  • Goal conversions/Landing page conversions
  • User Behavior Analytics
  • Google Analytics is for technical people, some help in creating the expressions would be helpful
  • Drag and drop graphs will be helpful too
  • User behavior analytics could be simplified
Thomas (TC) Riley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Website Visitor Tracking
  • User Behavior
  • Website Funnels
  • Website Conversion Tracking
  • Integrates with everything
  • Custom event tracking on website
  • Detailed visitor information
  • Almost too robust of an interface that can be challenging for new users
Ellen Moon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Cookie cutter features
  • Robust set of free tools
  • Auto tagging for google properties
  • For anything custom, it is difficult to build
  • Free version does not have accurate cookie reporting (only sampling)
  • Cookies can display up to 10% variance compared to other tags
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
  • Changes to Google Analytics mean that the trainings they offer really are necessary if you're going to make the best use out of the software
  • There are two different ways to set up analytics on a website and it's confusing
  • I use a third-party software to link analytics to some of my websites and it stopped syncing randomly before and needs to be reconnected so we watch it closely
August 02, 2021

Google Analytics

Víctor Garnica | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Simple to use. The clarity of its reports allows rapid adoption of users without knowledge of Marketing as with experts.
  • A large percentage of the metrics and dimensions appear only with the snippet. It is simple, either with direct code or with Google Tag Manager (recommended). If you have access to the code of your site, it is a process that you can carry out in less than an hour to know a large number of insights for the first steps, including the measurement Advanced in Universal Analytics is not that complex (possibly with GA4 this changes slightly at the event level)
  • Connect with your infrastructure. As well as universal analytics, google analytics 360, and now with GA4. Every version looks for a way for their tools to connecting with their ecosystem: Ads, Google BigQuery, and other services.
  • Connection with offline sources. Apart from making adaptations in the data sources, they also need to be handled with care because it is easy to make mistakes, and the result is not always what is expect. They need to work more like a CDP.
  • With GA4, many things will change, but in the Universal Analytics version, the event fields were limited. If you need detail, you had to make some adjustments around that. With the standard version, sometimes you cannot reach the next level in non-eCommerce topics with the limitations of custom dimensions.
Daniel Berry | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Customizability (reporting, saved views, module adjustments, etc.)
  • Accuracy (all info is directly from Google)
  • Brand recognition (most companies are aware of it)
  • Security/sharing (difficult for agencies unless you have a password management tool; verifying devices multiple times is a huge pain)
  • Customer service (difficult to get in touch with someone about your particular problem)
Score 9 out of 10
Vetted Review
Verified User
  • Strong data tracking
  • Easy to use and integrate
  • Good documentation and videos by experts
  • The metrics and dimension parts are quite confusing at times
  • UI can be improved
  • New features
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Gives detailed demographics
  • Allows you to segment out traffic to analyze
  • Shows where your traffic is coming from
  • Can't accurately track returns / fraud orders
  • Can be difficult to set up correctly sometimes (especially in the new interface)
  • Mainly uses last click attribution
John Kobel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Tracks website traffic and measures that traffic to the source of the traffic.
  • also measures audience activity once they arrive on a client's website.
  • can track conversions in whatever that measurement might be and the source of those conversions.
  • Training is on your own unless you want to pay a third party vendor for training.
  • although they do offer certification classes, they are not a good reflection of real-world situations.
  • Communication has decreased considerably since Google has gone public. The Help Desk is now outsourced to another country where English is not the first language spoken and the support team is not that well versed in the details of Google Analytics.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • You can figure out conversions rate for each of your marketing efforts
  • You can review content engagement and see which piece of content your viewers like the best
  • You can track the impact of mobile users to your online business
  • Google Analytics can't guarantee that robot visits will not pollute your reports
  • Google cannot track everything that happens on a web site
  • Some of the tracking in not easy to implement and requires additional training
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