Looker Studio Pro. Dawn of a new era?
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Overview
What is Looker Studio?
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
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Popular Features
- Pre-built visualization formats (heatmaps, scatter plots etc.) (49)9.393%
- Customizable dashboards (50)9.292%
- Report sharing and collaboration (50)6.565%
- Report Formatting Templates (49)5.252%
Reviewer Pros & Cons
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What is Looker Studio?
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Tech Details
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What is Looker Studio?
Looker Studio, formerly Google Data Studio, is a data visualization platform from Google that transforms data into meaningful presentations and dashboards with customized reporting tools.
Looker Studio is a part of Google's Looker Suite for business intelligence. Looker Studio is a self-serve BI solution where less technical users can create charts and reports, while Looker is a complete, enterprise BI platform, where technical users can build complex models that consider every aspect of the business. Looker Studio offers both free and pro versions, while Looker is not available for free.
Looker Studio vs. Looker
Looker Studio is a part of Google's Looker Suite for business intelligence. Looker Studio is a self-serve BI solution where less technical users can create charts and reports, while Looker is a complete, enterprise BI platform, where technical users can build complex models that consider every aspect of the business. Looker Studio offers both free and pro versions, while Looker is not available for free.
Looker Studio Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
Reviewers rate Location Analytics / Geographic Visualization highest, with a score of 9.4.
The most common users of Looker Studio are from Small Businesses (1-50 employees).
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Reviews and Ratings
(268)Attribute Ratings
Reviews
(1-25 of 51)Companies can't remove reviews or game the system. Here's why
October 07, 2023
Looker Studio Pro. Dawn of a new era?
- Open Canvas
- Broad customizability
- Expansive connectors
- Drag and drop
- Pro tier is still in the early stages. Support is lacking and unclear, even with the new paid plan with the SLA.
- Needs better user management. IAM, SSO, etc for the embedded use case.
- Needs more features to support embedding.
March 29, 2023
Best Analytical tool
- Visualization design of dashboards.
- Integration with data sources
- Smooth access of BigQuery
- Creating aggregate function can be more smooth.
- Data banding can be improve.
- 3rd party integration of other data sources can be smooth and reliable.
Score 7 out of 10
Vetted Review
Verified User
- Easy to learn interface
- Versatile - able to select various colours and fonts
- Various graph options for visualization
- Easily refresh data
- It can become laggy at times, especially when working on a larger data project for lengthier periods
- I can't build graphs from scratch and easily choose which metrics to include
- Blending different data sources is difficult
March 15, 2022
A great Business Intelligence tool developed by Google
Score 8 out of 10
Vetted Review
Verified User
- It is online service. You don't need to upload an application to use it and it's free.
- It has many visualization tools.
- You can use many data sources to connect your data with Data Studio. For example Google Analytics, Google Sheets are among most popular choices for users.
- It is not that easy to learn Data Studio without tutorials and as I know Google don't have video lessons for Data Studio.
- Sometimes Data Studio can't differentiate metrics from dimensions.
- Charts sometimes don't work properly. You need to reload them again to fix errors.
March 15, 2022
Numbers to Visualization ...
Score 9 out of 10
Vetted Review
Verified User
- Data management
- Calculations
- Data visualization
- Interactivity
- Few functionalities are very exclusive only for data studio.
- It's time taking to load data and at the same time only single Data source can be connected.
- When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
November 10, 2021
Your First step to data visualization
Score 10 out of 10
Vetted Review
Verified User
- Data Visualization
- KPI Tracking
- Deccision Taking
- Proccessing Power
- Desing Tools
- More types of charts or Graphs
November 04, 2021
Marketing Agency Employee
- Google Data connectors are simple
- Visualisations
- Syncing with other apps
- Delayed updates in data
- No excel support
- No on-premise deployment
August 20, 2021
Simple dashboards quick and easy
- Simple data integration from files.
- Create calculated fields using data (for metrics).
- Plot charts and tables quickly.
- Organize everything in a dashboard.
- Easy sharing.
- Data preparation.
- Custom integrations.
- Combine sources with recurrent process.
July 25, 2021
Google Data Studio is quite robust and worth a look
- Charting
- Multiple data sources
- reporting
- Scheduled transmission of reports
- It's reporting and dash-boarding lacks the interactivity of Tableau.
- As a developer, I find the layout and formatting options somewhat limited.
- It is somewhat difficult to organization reports and dashboards into folders.
- There seems to be no integration with any external source control provider.
July 18, 2021
Great for not-so-complex analytics and dashboards
- Ease of use
- User interface / look-and-feel of reports
- Pricing (has a free option)
- CSV file support minimizes barriers to entry
- First party connector support can be improved
- Complex visualizations / datasets may not be possible
- Cannot be used on-premise, which may cause issues with data compliance
May 20, 2021
Solid software with interactive charts
- I love that this tool is free.
- The reports and dashboards are very customizable.
- Pivot tables and combinations are easy.
- The platform can be slow at times.
- There can be bugs.
- Setting it up initially can be a little tough.
- Self-service
- Easy to use, point and click
- Little to no training required
- Easy to share internally and externally
- Rich visualizations
- Canned reports
- Easy to copy/paste/dupe existing reports
- Ability to join data sets
- Easy integration with various data sources
- Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
- Wide range of APIs
- Secure / authentication via Google SSO
- Easy to share / re-assign ownership of reports and data sources
- Limited data joining / merge options
- Limited ETL
- Limited calculations / regex configs
- Limited data labels and presentation reporting settings vs. alternatives
- Can be slow to update (dreaded "GDS is not available, please try later")
May 01, 2021
Review Google Data Studio
Score 8 out of 10
Vetted Review
Verified User
- This platform is free.
- Can connect to verity of databases easily.
- Live data connection is one of the most powerful feature which is not there in other BI tools.
- Data range filter settings are amazing.
- Excel can not be imported you have to convert it into csv file before use.
- On premise deployment facility is not available.
- Cannot handle complex relationships between datasets.
April 30, 2021
Google Data Studio: Easy to pick up, and super powerful
- Extremely customizable. From colors to font sizes to adding images, you can make your reports look like they were specifically created for your clients.
- Constantly innovating. In the year that I have been using GDS they have released lots of new features, and it seems like they really listen to the user feedback through the customer service portal.
- Data source flexibility. You can use Excel files, Google Sheets, CSV, etc.
- Ease of onboarding. If you are familiar with Microsoft Excel, it was really intuitive to pick up without a long period of onboarding/watching tutorials.
- Once data files start getting large, it can be finicky. We currently don't have a database solution set up to use, and have been trying to use Google Sheets as our data sources, but once the Google Sheet files get large, it can affect the quality of the Google Data Studio report
- This is still a relatively new product, so there are several little bugs you will find while using it. You just have to be patient and wait for the product team to fix the issues.
- Some of the visualizations are limited. Once you get used to the full power of a tool like Excel, you run into occasions where GDS is missing a specific visualization feature you are used to seeing in Excel.
April 29, 2021
Easy and Free to use
- Pull all the data I need from Google Analytics
- Visualize the information to create beautiful reports
- I can easily share reports with teammates
- I wish there were more templates to choose from
- I wish it was easier to pull information from other sources
- I wish there was more syncing with our ecommerce platform
April 27, 2021
Google Data Studio : Free, Convenient, Easy to Use
- Free.
- Easy to use, like the rest of Google Docs.
- Integrates with hundreds of data sources.
- Calculated fields are clumsy.
- No variables/data storage.
- Not a BI/computational tool, visualization only.
April 27, 2021
Great for Tight Budgets or Simple Data Visualization
- Easy to design/brand
- Native data support for all Google products such as Adwords, Search Console, and Analytics
- Constantly improving and growing
- No native support for many outside sources like Facebook or Twitter (must build own or use third party software)
- Many features that are available in Tableau or other dataviz solutions aren't available yet
- Available templates aren't styled using default colors, so you have to update the color palette of each module by hand.
- Data Score boxes are very limited in what they can report
April 27, 2021
Serves its purpose well
- Ability to define reports.
- Report against a large amount of data quickly.
- Data visualizations.
- More difficult for non-technical people to use.
- It can be a little cumbersome to get everything setup and running.
- The documentation could be a lot better.
April 27, 2021
Disappointing
- Reliable connection to Google Analytics.
- Various ways to display data.
- Options for custom reports.
- Takes a long time to set up.
- Not user friendly.
- Not enough template reports that are helpful.
April 26, 2021
Google Data Studio made our reporting WAY easier!
- Easy to schedule automatic emails
- Completely customizable
- Can connect to almost anything to pull data
- Honestly Google Data Studio does really well. The improvements I would like to see have to do with connectors, not Google Data Studio itself.
April 22, 2021
Google Data Studio is 👌
- Dashboards that combine data sources.
- Customization with design and branding.
- Easy to use interface. Simple to get started with.
- This is an issue that our Dev team is dealing with, so I can't speak too much to it, but we have had issues integrating our database with GDS. Those issues have held us back from fully using GDS the way we wanted to.
- Missing data can be a hassle to make look good on a dashboard.
- Adoption has been slow across my team, they haven't seen the value the same way I do.
April 11, 2021
Data Studio is a very useful tool for every digital marketer and company that wants to keep track on their online performance
- Reports on demand. My clients can log in at any moment and adjust parameters to see details on particular dates or periods of time.
- Templates can be created very easily and with a lot of detail.
- Connection to Google Ads is a very easy way to track campaign performance, by showing the most important metrics.
- The amount of information you can add to the reports is great, you can go into as much detail as you need in regards to website online performance.
- Connection to social media would be a great addition.
- New GA4 uses different kinds of metrics or names to the same metrics, so it has been an issue when trying to use the same template for new customers.
- Having a just view option for non-Gmail users would be very helpful so my clients can open the link and see the report even though they are not Gmail users.
April 08, 2021
One of the amazing reporting tools from Google
- Ease of use: All it takes to create a report is just drag and drop the features/tools and get the report instantly. One great advantage compared to other similar tools such as power bi or Tableau is sharing the report instantly.
- Sharing the Report: You can share the report within your organization and outside the organization with just an URL. You don't need to be a Google user to open the report.
- Embed the Report on a Sharepoint with just a code. Never thought it would be so easy.
- Seamless connectivity with Google Products.
- As this is a free tool, definitely you would miss some features when compared with other BI tools ( for example prediction capabilities etc).
September 10, 2020
A Good, Free Tool to Aggregate and Visualize Data for Client Reporting
- Combines data sources into one report.
- It's free.
- Filtering is easy.
- It's intuitive if you understand analytics and ads.
- Allows you to send automated reports from your own email rather than from Google.
April 24, 2020
Perfect Free visualization tool!
- General user friendliness of the platform.
- Straight forward integration with Google Analytics - no table manipulations needed.
- Easy to add filters on a page or graph level.
- Integration with Facebook ads and LinkedIn ads is not super easy. We need to go through a third party tool.
- Sometimes it takes time to load the data.
- Doesn't work super well on all browsers - although never had issues using Chrome.