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Looker Studio

Looker Studio
Formerly Google Data Studio

Overview

What is Looker Studio?

Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

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Recent Reviews

Best Analytical tool

8 out of 10
March 29, 2023
Incentivized
As data analysts, we have to create the report and dashboard in GDS. So, we have integrated some data sources like Google Analytics, …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 15 features
  • Pre-built visualization formats (heatmaps, scatter plots etc.) (49)
    9.3
    93%
  • Customizable dashboards (50)
    9.2
    92%
  • Report sharing and collaboration (50)
    6.5
    65%
  • Report Formatting Templates (49)
    5.2
    52%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Looker Studio?

Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

47 people also want pricing

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SAP Lumira Discovery is SAP’s data visualization and discovery application. It facilitates data discovery, visualization, and analysis by assisting users with creation of dashboards, infographics, presentations, data facets, tag clouds, and more.

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Features

BI Standard Reporting

Standard reporting means pre-built or canned reports available to users without having to create them.

7.5
Avg 8.4

Ad-hoc Reporting

Ad-Hoc Reports are reports built by the user to meet highly specific requirements.

6.3
Avg 8.0

Report Output and Scheduling

Ability to schedule and manager report output.

7.6
Avg 8.4

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

8.9
Avg 8.2
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Product Details

What is Looker Studio?

Looker Studio, formerly Google Data Studio, is a data visualization platform from Google that transforms data into meaningful presentations and dashboards with customized reporting tools.

Looker Studio vs. Looker


Looker Studio is a part of Google's Looker Suite for business intelligence. Looker Studio is a self-serve BI solution where less technical users can create charts and reports, while Looker is a complete, enterprise BI platform, where technical users can build complex models that consider every aspect of the business. Looker Studio offers both free and pro versions, while Looker is not available for free.

Looker Studio Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Reviewers rate Location Analytics / Geographic Visualization highest, with a score of 9.4.

The most common users of Looker Studio are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(268)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Meredith Walter | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Google Data Studio is used mainly in our marketing analytics department. It serves various purposes ranging from post-campaign reporting to general data pulse checks. It expedites the process of collecting data so that we can focus more on insights drawn from the data and action items created from the insights.
  • Ease of creating data visuals - you don't need to be an expert to manipulate the charts
  • Ease of adding and removing data sources from a wide range of sources - google products, spreadsheets, etc
  • Ease of sharing your reports with a URL link that anyone can access and use
  • Ease of reproducing reports and templates for client-like work or recreating the same report for a different data source, like GA property
  • The ability to calculate custom metrics is limited. Unfortunately, you can't apply a "filter" to a custom metric, which has been a major road block for our org lately
If a user is looking for a free data visualization tool, I'd highly recommend using Google Data Studio as a starting point. As you use GDS, you'll gain a better understanding of the features you'll actually use and perhaps some that you wish GDS had. You could then take that insight into your purchase decision of a more robust data viz software like Domo or Tableau.

If a user is looking for a tool that will connect several custom data sources or making very advanced data visualizations, GDS is more than likely not a good option. It is limited with its connections and calculated metrics, as well as the type of visualizations you can create.
Data Discovery and Visualization (2)
75%
7.5
Pre-built visualization formats (heatmaps, scatter plots etc.)
70%
7.0
Location Analytics / Geographic Visualization
80%
8.0
BI Standard Reporting (3)
83.33333333333334%
8.3
Customizable dashboards
100%
10.0
Report Formatting Templates
70%
7.0
Pixel Perfect reports
80%
8.0
Ad-hoc Reporting (4)
72.5%
7.3
Drill-down analysis
80%
8.0
Formatting capabilities
80%
8.0
Integration with R or other statistical packages
30%
3.0
Report sharing and collaboration
100%
10.0
Report Output and Scheduling
N/A
N/A
  • GDS has made our cadence reporting much more efficient. We can create a template in GDS and then reference it over time knowing we're collecting the same data each time.
  • We've been able to connect a few of our data sources to have a full picture look at our marketing efforts and make better, data-driven decisions on how to tailor our next marketing initiatives.
Tableau and Domo are MUCH more robust tools than Google Data Studio. We did try to use Tableau before using GDS and we ended up not using Tableau to its full potential since we didn't know what we didn't know.

After using GDS for almost 2 years, we now have a solid understanding of what we need out of a data viz tool. We know GDS's limitations and can take that knowledge with us to making the next step up in a data viz tool.
  • Changing the look and feel of a chart or table
  • Adding in additional functionality like filters
  • Customizing the look and feel of your report - it's a blank slate. You can add color, icons, images, etc.
  • It's hard to find how to edit the way a metric is displayed, such as a percent of total, percent of sum, etc.
  • It's hard to add calculated metrics if you're not a pro at it.
Yes, but I don't use it
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed.
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