Google Data Studio

Google Data Studio

Top Rated
About TrustRadius Scoring
Score 8.5 out of 100
Top Rated
Google Data Studio

Overview

Recent Reviews

Best Analytical tool

9 out of 10
July 27, 2022
As data analysts, we have to create the report and dashboard in GDS. So, we have integrated some data sources like Google Analytics, …
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Marketing Agency Employee

9 out of 10
November 04, 2021
We are using the Google Data Studio in our marketing department to track analytics for our own digital marketing business and for a dozen …
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Awards

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Popular Features

View all 15 features
  • Report sharing and collaboration (52)
    8.9
    89%
  • Customizable dashboards (52)
    8.6
    86%
  • Pre-built visualization formats (heatmaps, scatter plots etc.) (51)
    8.3
    83%
  • Report Formatting Templates (51)
    7.9
    79%

Reviewer Pros & Cons

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Pricing

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What is Google Data Studio?

Google Data Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

BI Standard Reporting

8.2
82%

Ad-hoc Reporting

7.6
76%

Report Output and Scheduling

8.3
83%

Data Discovery and Visualization

7.8
78%

Product Details

What is Google Data Studio?

Google Data Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Google Data Studio Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Data Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Reviewers rate Report sharing and collaboration and Publish to Web highest, with a score of 8.9.

The most common users of Google Data Studio are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Comparisons

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Reviews and Ratings

 (222)

Ratings

Reviews

(1-25 of 53)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
As data analysts, we have to create the report and dashboard in GDS. So, we have integrated some data sources like Google Analytics, Google Ads, FB Ads, Quickbooks, and others. I created many dashboards as per the requirement like costing, profit, marketing, sales, etc.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is used to visualize data collected in Google Analytics and Airtable. We store lots of data through those platforms. However, they are not very useful for visualizing that data. Through simple script connections, Google Data Studio solves that problem.
Artyom Ashigov | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Google Data Studio on daily basis. By using that we can figure out how many people use our systems, how many people want to play, how much they spend. We can easily do comparison analysis. We use all analytical metrics to provide it our managers to make a decision.
Mukul Saxena | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We used it for making Dashboards, reports to show to the management with a great impression, as its easy to read. Its feature of converting data collected from various connectors to the graphs is fantastic. It can be integrated with almost more than 300 connectors. Reports created in Crux forms looks visually good by using different type of graphs.
German Delgado | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I have not find any other product that can be as useful as this in an entry level of Business intelligence, this no cost, very easy to learn tool help me to develop new ways to see data to take decisions that help me improve my KPIs. It's not the most powerful tool but nevertheless it’s a first step into the Data Science World. Data Studio has opened my eyes into a new passion on data visualization and data science.
November 04, 2021

Marketing Agency Employee

Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using the Google Data Studio in our marketing department to track analytics for our own digital marketing business and for a dozen of our clients. It helps us keep things organized, track progress, and provide our clients with data to track their marketing efforts.
Rafael Grandizoli | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is used across some departments in the company to create dashboards and reports to help the team have insights and analyze performance from multiple advertising campaigns. In a quick and easy way, any of our users can access the data and create charts, tables and compose dashboards for their work.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is being used to produce reports and dashboards for use across the entire organization. We have a large number of applications on which metrics must be reported. As a Google Premier customer, Google Data Studio was the logical choice as it provides the reports and dashboards we need in a cost-effective way.
Score 9 out of 10
Vetted Review
Verified User
Review Source
The Google Data Studio platform provides us with the ability to perform simple analytics on various datasets in order to discover trends and present that data to management in a simple, easy-to-understand format. While first party connector support may be limited, the ability to use CSV files as an interchange format allows us to cover most systems from time and attendance to simple excel exports.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is used across departments at our company. We have daily active users within Operations, AdOps, Product, Engineering, IT, and various Business teams. Self-service GDS dashboards are used extensively for reporting and analysis of various KPIs. We also utilize GDS for email reports. Dashboards are also shared externally with partners. GDS is easy to use for standard and ad-hoc reporting and BI insights and analysis to understand trends and performance.
Gareth Beer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio (GDS) is used by the University to perform advanced data analysis and visualisation work across our marketing and faculty teams.

Google Analytics (GA) has been used for sometime, however until recently we haven't had an effective way of providing compelling visuals of the data from GA.

Working in the marketing team, it's imperative that we are able to articulate our data in a visual way and that is were GDS has come into its own.
Akhilesh Arya | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Create robust and interactive marketing dashboard for free using Google Data Studio. It makes data visualization better with the help of graphs and charts. Easy GUI makes it more user friendly.
And live data connectivity provide you the feature where you can connect to real time data though this feature is slow and the refresh rate is slow but its there.
Tegan Jenner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is being utilized by our media and analytics departments. There are 3 users in our office that are fluent in using this tool. Together, we create reports for our clients to summarize performance. The reports (in view-only mode) are shared with our clients so they have an interactive way to look through reporting. Having the reporting be interactive is where the real value comes from --versus static reports like PDFs or Excel files with a finite period of data available.
April 29, 2021

Easy and Free to use

Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio allows me to pull all the information from my Google Analytics and Google Ads and create simple reports. What I love most is that I can visualize my results on Google Data Studio. This makes sharing reports to teammates super easy. There are many templates on Google Data Studio that makes this very easy.
Christopher Penn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is used both inside our organization and on behalf of clients. It's our primary reporting and visualization tool, and the primary method we communicate data to clients. Because of its robust integration capabilities and ease of use, it's our first go-to for any basic data visualization from cloud-based data.
Scott Walker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
[I used Google Data Studio to] create a dashboard for each of my clients that combines all their data sources (social, ad networks, Analytics, etc.) into one easy to read report for them. I download a PDF for them to view each month, but I also send the link to the dashboard in case they want to view it or play around with the metrics. I've found that many clients are often asking for updates on the performance of the campaigns or site performance, so giving them an easy one-stop-shop where they can find all their performance data is very convenient.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We make use of Google Data Studio in order to can insight into large amounts of statistical data we have stored in BigQuery. We run reports and generate some visualizations to allow people to better understand the data. This allows non-technical people to get the benefits of the data without too much trouble.
April 27, 2021

Disappointing

Score 2 out of 10
Vetted Review
Verified User
Review Source
We used Google Data Studio to create monthly reports for our clients. Since it's directly within Google, there aren't any issues with reliable data connections. It was a solution to creating monthly analytics reports that we could easily export for our clients.
Janaye Steadman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Google Data Studio to send our clients weekly and monthly analytics reports for their social media profiles. It has made this process significantly easier and less time-consuming since we are able to schedule the reports to send automatically.
Jordan Comstock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are in the beginning stages of implementing Google Data Studio. It is currently being used in the Marketing department. We have connected our google apps, Google Analytics, search console, Google Ads to Data Studio. In marketing, it is giving us automated reports from all of those sources. We can combine the data sources for great-looking dashboards. We have run into issues with adding our site database data to Data Studio, which has been a hang-up for us to fully implement the software across all departments.
Omar Gutierrez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
As a digital marketing agency, we use Data studio to give on-demand reports to our different customers. We created a template where they can log in and see every metric regarding their online activity and campaign performance. It has been very useful because we can generate quick reports with highlights of each website performance and each of our clients can go into more detail using their links to the data studio reports.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it for our Marketing reports, specifically for our Mobile Apps Reports and Google Analytics reports. We use this report to understand the Mobile App downloads (which country had more downloads, which app had more uninstalls, etc.) and Visitors information on our webpages. Currently we use it in our Marketing department and we are planning to implement in other departments soon.
Natalie C. Winslow | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Google Data Studio to create reports for our clients using several data sources, including Google Ads, Google Analytics, and Facebook Insights, Facebook/Instagram Ads. It allows us to easily customize how we show the data from the various sources and allows us to filter, highlight, and customize the color palette.
May 06, 2020

Google Data Studio

Rajat Khatri | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio was mainly used by the Analytics team to create Dashboards using data from Google Analytics. These Dashboards were shared with the product team, CPO, business team, CBO, marketing team, CMO, and other teams also through which the decisions were made by the product, marketing, and business teams.

It helps to see the trends of conversion, engagement, funnels, flows, etc. and thus check whether we need changes in product, marketing, or business strategies.