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- Report sharing and collaboration (52)8.989%
- Customizable dashboards (52)8.686%
- Pre-built visualization formats (heatmaps, scatter plots etc.) (51)8.383%
- Report Formatting Templates (51)7.979%
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Google Analytics (GA) has been used for sometime, however until recently we haven't had an effective way of providing compelling visuals of the data from GA.
And live data connectivity provide you the feature where you can connect to real time data though this feature is slow and the refresh rate is slow but its there.
It helps to see the trends of conversion, engagement, funnels, flows, etc. and thus check whether we need changes in product, marketing, or business strategies.