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Google Marketing Platform

Google Marketing Platform
Formerly DoubleClick

Overview

What is Google Marketing Platform?

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and…

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Recent Reviews

DoubleClick

8 out of 10
September 03, 2021
Incentivized
DoubleClick is being used as a platform that firstly, brings together data from multiple advertising engines, such as AdWords (Google), …
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Easiest to Use

9 out of 10
January 16, 2020
Incentivized
Google Marketing Platform (GMP) is the main platform used by my agency across the whole organization - by multiple departments. We use it …
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Google Marketing Review

3 out of 10
October 07, 2019
Incentivized
Our media division uses DCM to produce ad tags for our partners/publishers and to measure conversions via floodlight. We're also connected …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • Ad campaign creation (32)
    8.4
    84%
  • Ad deployment (32)
    8.4
    84%
  • Ad conversion tracking (31)
    7.3
    73%
  • Ad performance reports (32)
    7.3
    73%
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Pricing

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Google Marketing Platform

Google Marketing Platform

N/A
Unavailable

What is Google Marketing Platform?

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

30 people also want pricing

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Post Affiliate Pro

Post Affiliate Pro

$129
per month
What is Post Affiliate Pro?

Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is…

Springbot

Springbot

$199
for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
What is Springbot?

Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find…

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Product Demos

google marketing demo | what is it???

YouTube

Google Marketing Platform Essentials: Search Ads 360 demo

YouTube

Google Marketing Platform Essentials: Campaign Manager 360 demo

YouTube

Google Marketing Platform Essentials: Display & Video 360 demo

YouTube

Google Marketing Platform Essentials: Tag Manager demo

YouTube

Google Marketing Platform Essentials: Google Marketing Platform demo

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

9.5
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.9
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

7.2
Avg 7.8
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Product Details

What is Google Marketing Platform?

Google Marketing Platform Integrations

Google Marketing Platform Competitors

Google Marketing Platform Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).

Adobe Advertising Cloud, AppNexus, and OpenX are common alternatives for Google Marketing Platform.

Reviewers rate Data Transfer highest, with a score of 10.

The most common users of Google Marketing Platform are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(175)

Attribute Ratings

Reviews

(1-13 of 13)
Companies can't remove reviews or game the system. Here's why
October 27, 2015

Doubleclick has Easy Set Up, Falls Short on Optimizations and Reporting

Verified User
Manager in Marketing
Marketing and Advertising Company, 5001-10,000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Renew
8
They are a strong partner. That being said, they do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
July 08, 2015

DoubleClick BidManager is Superior

Verified User
Account Manager in Customer Service
Marketing and Advertising Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Renew
9
Overall, the product is easy to use and generates incomparable results at scale. VivaKi finds it easy to implement, manage and optimize digital media campaigns while our advertisers are thrilled with the strong results. Google is innovative and constantly providing updates to make the product better suited to our needs and our clients' requests. Advertisers across the board trust the product and feel confident serving campaigns through its' technology.
December 20, 2014

Seamless Ad-Server - DoubleClick Manager for Advertiser

Namit Narain | TrustRadius Reviewer
Namit Narain
Director Media & Metrics
Sentient Interactive (Insurance, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Renew
10
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices.
March 01, 2014

i like it when doubleclick makes my job quick

Verified User
Strategist in Sales
Marketing and Advertising Company, 201-500 employees
Score 6 out of 10
Vetted Review
Verified User
Likelihood to Renew
7
I am forced to use it via my company, but I don't mind it and think it is generally efficient. I wouldn't recommend it immediately, but it does do an effective job of helping media planners and salespeople to stay organized.
February 22, 2014

Doubleclick clicks for ad serving and reporting

Brad Turner | TrustRadius Reviewer
Brad Turner
Media Planner
gyro (Marketing and Advertising, 501-1000 employees)
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Renew
8
We plan to continue to use Doubleclick because it makes it easy to handle our standard ad serving needs while providing capabilities for HTML5 creative and conversions that we know will be increasingly necessary for our work. They are regularly working to improve the user interface and we believe in Google's long-term investment and support of this product.
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