Page 2 of 0 Google Marketing Platform Reviews & Ratings 2024

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Adobe Advertising Cloud , AppNexus , and OpenX are common alternatives for Google Marketing Platform.

Overview

What is Google Marketing Platform?

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and…

I only really use a couple features in GMP

5 out of 10

December 23, 2021

Incentivized

We use several Google products within our organization that [is] part of the Google Marketing Platform -- specifically, Google Analytics, …

DoubleClick does the Trick

10 out of 10

December 20, 2021

Incentivized

I regularly set up, manage, and report on digital ad campaigns in GMP. We work closely with an ad agency that builds creative assets & …

Great Platform And Would Recommend

7 out of 10

December 09, 2021

Incentivized

Partnering with Search Ads 360 for Smart Bidding allowed us to take our paid search activity to the next level. Implementing Smart Bidding …

DoubleClick

8 out of 10

September 03, 2021

Incentivized

DoubleClick is being used as a platform that firstly, brings together data from multiple advertising engines, such as AdWords (Google), …

Google marketing Platform meets all our needs and comes with a great support team.

9 out of 10

January 18, 2020

Incentivized

GMP is used to manage ad delivery for a number of our clients across 9 countries in Asia. It's mainly used for display and video …

Easiest to Use

9 out of 10

January 16, 2020

Incentivized

Google Marketing Platform (GMP) is the main platform used by my agency across the whole organization - by multiple departments. We use it …

One of the best platforms for attribution tracking

7 out of 10

October 23, 2019

Incentivized

Google Marketing Platform is used frequently at my company, from the primary ad server to the supplemental reporting tool. I currently use …

Google Marketing Platforms: The Maserati of Marketing Tools

9 out of 10

October 10, 2019

Incentivized

We’re using Google Marketing platforms across all digital activations in the agency. From trafficking display ads with campaign manager to …

An integral piece of our digital advertising attribution process.

8 out of 10

October 08, 2019

Incentivized

Google Marketing Platform is being used to a varying degree at my company, from primary ad server to supplemental reporting tool. My team …

Fantastic ad manager for advertisers

8 out of 10

October 08, 2019

Incentivized

We prefer to use it over other media marketing platforms because of it's easy, well documented and professional support. As advertisers, …

Google Marketing Review

3 out of 10

October 07, 2019

Incentivized

Our media division uses DCM to produce ad tags for our partners/publishers and to measure conversions via floodlight. We're also connected …

WebCongress recommends Google Marketing Platform if you want to get the most out of your campaigns!

9 out of 10

October 04, 2019

Incentivized

At WebCongress, we have been using Google Marketing Platform for a long time now. We do a lot of consulting and training around all Google …

Google Marketing Platform makes life easy!

9 out of 10

October 02, 2019

Incentivized

We use Google Marketing Platform within my team. It's great. We use this daily to set up ad campaigns and track their progress in addition …

Google Marketing Platform still leading the way

7 out of 10

December 19, 2018

Incentivized

We have used Google Marketing Platform for client advertising campaigns. It has provided additional avenues for exposure for a number of …

The real inside info of DoubleClick and pain points.

6 out of 10

May 23, 2018

Incentivized

DoubleClick is being used to place and track ads on performance by segments. In addition, reviewing how CRM and PMP are performing. It …

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features

Ad campaign creation (32)
8.4
84%
Ad deployment (32)
8.4
84%
Ad conversion tracking (31)
7.3
73%
Ad performance reports (32)
7.3
73%

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Pricing

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Google Marketing Platform

N/A

Unavailable

What is Google Marketing Platform?

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also…

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

30 people also want pricing

Alternatives Pricing

Post Affiliate Pro

$129

per month

What is Post Affiliate Pro?

Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is…

Springbot

$199

for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

What is Springbot?

Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find…

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Product Demos

google marketing demo | what is it???

YouTube

Google Marketing Platform Essentials: Search Ads 360 demo

YouTube

Google Marketing Platform Essentials: Campaign Manager 360 demo

YouTube

Google Marketing Platform Essentials: Display & Video 360 demo

YouTube

Google Marketing Platform Essentials: Tag Manager demo

YouTube

Google Marketing Platform Essentials: Google Marketing Platform demo

YouTube

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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

9.5

Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.9

Avg 7.8

8.4
Ad campaign creation
(32) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
8.4
Ad deployment
(32) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
8
Display advertising
(29) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
7.7
Ad display and retargeting segmentation
(30) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
7
Sequence targeting
(23) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

7.2

Avg 7.8

6.7
Ad dashboards
(30) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
7.3
Ad performance reports
(32) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
7.3
Ad conversion tracking
(31) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
7
Ad attribution reporting
(30) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
7.3
Cross-channel ad management
(25) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
7.5
Ad forecasting and optimization
(24) Ratings
Ad forecasting models predict campaign performance to assist with optimization.

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Product Details

About
Integrations
Competitors
Tech Details
FAQs

What is Google Marketing Platform?

Google Marketing Platform Integrations

Frosmo
Dynamic Yield
Oracle DMP (Bluekai)

Google Marketing Platform Competitors

Google Marketing Platform Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).

Adobe Advertising Cloud, AppNexus, and OpenX are common alternatives for Google Marketing Platform.

Reviewers rate Data Transfer highest, with a score of 10.

The most common users of Google Marketing Platform are from Mid-sized Companies (51-1,000 employees).

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Comparisons

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Google Marketing Platform

Post Affiliate Pro

Springbot

google marketing demo | what is it???

Google Marketing Platform Essentials: Search Ads 360 demo

Google Marketing Platform Essentials: Campaign Manager 360 demo

Google Marketing Platform Essentials: Display & Video 360 demo

Google Marketing Platform Essentials: Tag Manager demo

Google Marketing Platform Essentials: Google Marketing Platform demo

Google Ad Manager

Adobe Advertising Cloud

AdRoll

Bizo / LinkedIn Lead Accelerator (Discontinued)

AppNexus

Skai

OpenX

Sizmek Ad Suite

TubeMogul (discontinued)

No reviews found