Overview
What is Google Marketing Platform?
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and…
DoubleClick does the Trick
Great Platform And Would Recommend
DoubleClick
Google marketing Platform meets all our needs and comes with a great support team.
Easiest to Use
One of the best platforms for attribution tracking
Google Marketing Platforms: The Maserati of Marketing Tools
An integral piece of our digital advertising attribution process.
Fantastic ad manager for advertisers
Google Marketing Review
WebCongress recommends Google Marketing Platform if you want to get the most out of your campaigns!
Google Marketing Platform makes life easy!
Google Marketing Platform still leading the way
The real inside info of DoubleClick and pain points.
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Ad campaign creation (32)8.484%
- Ad deployment (32)8.484%
- Ad conversion tracking (31)7.373%
- Ad performance reports (32)7.373%
Pricing
What is Google Marketing Platform?
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
google marketing demo | what is it???
Google Marketing Platform Essentials: Search Ads 360 demo
Google Marketing Platform Essentials: Campaign Manager 360 demo
Google Marketing Platform Essentials: Display & Video 360 demo
Google Marketing Platform Essentials: Tag Manager demo
Google Marketing Platform Essentials: Google Marketing Platform demo
Features
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
- 10Data Transfer(23) Ratings
Transfer of data to ad exchanges to match third-party to segments.
- 9DSP integration(26) Ratings
Integration with DSP platforms for ad buying
Ad Campaigns
Features related to creating and deploying ad campaigns.
- 8.4Ad campaign creation(32) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
- 8.4Ad deployment(32) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
- 8Display advertising(29) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
- 7.7Ad display and retargeting segmentation(30) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
- 7Sequence targeting(23) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
- 6.7Ad dashboards(30) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
- 7.3Ad performance reports(32) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
- 7.3Ad conversion tracking(31) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
- 7Ad attribution reporting(30) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
- 7.3Cross-channel ad management(25) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
- 7.5Ad forecasting and optimization(24) Ratings
Ad forecasting models predict campaign performance to assist with optimization.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Google Marketing Platform?
Google Marketing Platform Integrations
- Frosmo
- Dynamic Yield
- Oracle DMP (Bluekai)
Google Marketing Platform Competitors
Google Marketing Platform Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(175)Attribute Ratings
Reviews
(1-3 of 3)DoubleClick: Streamlined, Efficient & Job-Enabling
- Constant platform improvements and enhancements (e.g., increased reporting options and functions).
- Owned by Google, so you know there's resources and money behind powering and evolving DoubleClick.
- Recently found a great third-party rich-media creative vendor through DoubleClick's certified partnerships.
- Fairly intuitive platform - when I was first introduced to and was expected to start using DoubleClick, I pretty much relied on self-training to set up and exectue a client campaign within a month.
- Continue to add more content and articles to the resource/help center.
- Provide thought leadership on industry topics (e.g., how ad blocking does/can/will impact DoubleClick tracking, serving, etc.)
- Smaller agencies or organizations may be forced to work through resellers if DoubleClick doesn't deem you as a large-enough client (in our case, we have a fantastic reseller - AdSwerve).
- Ad campaign creation
- 90%9.0
- Ad deployment
- 90%9.0
- Display advertising
- 90%9.0
- Ad display and retargeting segmentation
- N/AN/A
- Sequence targeting
- N/AN/A
- Data Transfer
- N/AN/A
- DSP integration
- N/AN/A
- Ad dashboards
- 80%8.0
- Ad performance reports
- 80%8.0
- Ad conversion tracking
- 80%8.0
- Ad attribution reporting
- 80%8.0
- Cross-channel ad management
- N/AN/A
- Ad forecasting and optimization
- N/AN/A
- More streamlined workflow.
- Able to track, measure and quantify client ROI to achieve budget increases.
- More productive vendor conversations since we have third-party data to hold them accountable for campaign performance.
- DCM campaign and ad creation (advertiser side)
- DCM analytics (advertiser side)
- DFP Small Business (publisher side)
- Like most organizations, we use DCM to manage and verify how client dollars are being spent while also measuring ROI. This impacts our existing client base while also lending to case studies for new business initiatives.
- Price
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Positive Sales Experience with the Vendor
- Analyst Reports
- Don't know
- Ad creation
- Basic reporting
- Tag generation
- Doubleclick allows me to operate many silos in a single platform.
- Doubleclick integrates with many partners to allow a large scale on my campaigns.
- Doubleclick benefits from utilizing Google Data from search and audiences.
- Doubleclick could benefit from better customer service.
- The tool that shows why you lost an impression is often inaccurate.
- Ad campaign creation
- 100%10.0
- Ad deployment
- 70%7.0
- Display advertising
- 80%8.0
- Ad display and retargeting segmentation
- 80%8.0
- Sequence targeting
- 50%5.0
- Data Transfer
- 80%8.0
- DSP integration
- 80%8.0
- Ad dashboards
- 70%7.0
- Ad performance reports
- 50%5.0
- Ad conversion tracking
- 60%6.0
- Ad attribution reporting
- 60%6.0
- Cross-channel ad management
- 60%6.0
- Ad forecasting and optimization
- 90%9.0
- It is a huge benefit that Doubleclick allows for video, display, and mobile in one platform. This increases efficiency.
- Operations
- programmatic
- Analytics
- Forecasting
- reporting
- billing
- Planning
- buying
- tagging
- Product Usability
- Implemented in-house
- support was not strong
- Setting up the campaign
- Reporting
- Tracking
- performance against audiences
- support/ help
DoubleClick BidManager is Superior
- Target the right user - DoubleClick BidManager offers thousands of thousands of third party data segments to easily identify and reach the target audience
- Full transparency - Robust reporting to see exactly where the creatives are serving and how they are performing. All associated fees and exact costs are reported so there are no surprises for our company or the end-client.
- Integrated with DFA Ad serving - Creatives, user lists and reporting are automatically and easily available in Doubleclick BidManager. This removes room for error and saves an ample amount of time.
- Not all capabilities are available across other channels, including mobile and video. The DPS is built primarily for display.
- Increase "real time". Data is recorded and shown within 4 hours - 24 hours, which causes delays and mis-judgments in optimizations.
- Algorithm needs improvement as it not always delivers the most efficient and strong results.
- Ask what targeting capabilities are possible for the channel (display, mobile, video)
- Make sure the publishers and exchanges that are employed by BidManager will accept the brand. For example, alcohol-related brands will not be accepted and as a result, the DSP will not be able to serve the creative.
- Increased employee efficiency
- Faster and stronger results across various success metrics
- More accurate results compared to other DSPs
- TURN,Adelphic,MediaMath
- Price
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Vendor Reputation
- Existing Relationship with the Vendor
- Positive Sales Experience with the Vendor
- Analyst Reports
- Creative Upload
- Optimizations
- Reporting
- Pacing
- User Lists
- Utilize 3rd party ad serves (not DFA)