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Google Marketing Platform

Google Marketing Platform
Formerly DoubleClick

Overview

What is Google Marketing Platform?

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and…

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Recent Reviews

DoubleClick

8 out of 10
September 03, 2021
Incentivized
DoubleClick is being used as a platform that firstly, brings together data from multiple advertising engines, such as AdWords (Google), …
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Easiest to Use

9 out of 10
January 16, 2020
Incentivized
Google Marketing Platform (GMP) is the main platform used by my agency across the whole organization - by multiple departments. We use it …
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Google Marketing Review

3 out of 10
October 07, 2019
Incentivized
Our media division uses DCM to produce ad tags for our partners/publishers and to measure conversions via floodlight. We're also connected …
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Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • Ad campaign creation (32)
    8.4
    84%
  • Ad deployment (32)
    8.4
    84%
  • Ad conversion tracking (31)
    7.3
    73%
  • Ad performance reports (32)
    7.3
    73%
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Pricing

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Google Marketing Platform

Google Marketing Platform

N/A
Unavailable

What is Google Marketing Platform?

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

30 people also want pricing

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Post Affiliate Pro

Post Affiliate Pro

$129
per month
What is Post Affiliate Pro?

Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is…

Springbot

Springbot

$199
for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
What is Springbot?

Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find…

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Product Demos

google marketing demo | what is it???

YouTube

Google Marketing Platform Essentials: Search Ads 360 demo

YouTube

Google Marketing Platform Essentials: Campaign Manager 360 demo

YouTube

Google Marketing Platform Essentials: Display & Video 360 demo

YouTube

Google Marketing Platform Essentials: Tag Manager demo

YouTube

Google Marketing Platform Essentials: Google Marketing Platform demo

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

9.5
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.9
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

7.2
Avg 7.8
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Product Details

What is Google Marketing Platform?

Google Marketing Platform Integrations

Google Marketing Platform Competitors

Google Marketing Platform Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).

Adobe Advertising Cloud, AppNexus, and OpenX are common alternatives for Google Marketing Platform.

Reviewers rate Data Transfer highest, with a score of 10.

The most common users of Google Marketing Platform are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(175)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
February 29, 2016

DoubleClick forced me to Double take on my media buying preferences

Verified User
Director in Marketing
Marketing and Advertising Company, 1-10 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We used it as the primary DSP for our Online Advertising Agency. Doubleclick Campaign Manager also served as our 3rd Party Adserver. We used Doubleclick Bid Manager with the majority of our clients. It provided us with a more substantial reach of inventory as well as providing pretty indepth analysis of our Media Spend
Pros and Cons
  • The detail of reporting capabilities is awesome. The data that we can pull really allows us to narrow down to our desired target audience.
  • The UI is improving every day. I like how it has become a much more visual platform with high level data.
  • While the UI is getting better, I think having the option to view the most important metrics directly in the platform rather than in .csv exports would be beneficial
  • The load time of the Platform can be slow at times
  • The performance of campaigns has been poor in comparison to other DSP's we have used.
Likelihood to Recommend
I think it is best suited to agencies selling media at a flat rate for brand awareness campaigns
Google Marketing Platform Feature Ratings
Ad Campaigns (5)
46%
4.6
Ad campaign creation
40%
4.0
Ad deployment
40%
4.0
Display advertising
70%
7.0
Ad display and retargeting segmentation
70%
7.0
Sequence targeting
10%
1.0
Ad Network Integration (2)
10%
1.0
Data Transfer
10%
1.0
DSP integration
10%
1.0
Ad Reporting & Analytics (6)
41.66666666666667%
4.2
Ad dashboards
10%
1.0
Ad performance reports
10%
1.0
Ad conversion tracking
70%
7.0
Ad attribution reporting
50%
5.0
Cross-channel ad management
10%
1.0
Ad forecasting and optimization
100%
10.0
Return on Investment
  • It did allow us to attribute our conversions better than most dsps
Alternatives Considered
I feel that both MediaMath and TradeDesk, while not as pretty or user intuitive as DoubleClick just out perform Bid Manager in terms of performance, driving low CPA's and overall better support.
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Phases
No
Change Management Lessons
Change management was minimal
That more time is needed to migrate campaigns over to bid manager because of the lack of a bulk upload feature
Implementation Issues
  • Creative upload
Implementation Rating
6
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
October 27, 2015

Doubleclick has Easy Set Up, Falls Short on Optimizations and Reporting

Verified User
Manager in Marketing
Marketing and Advertising Company, 5001-10,000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Doubleclick is used by most of the ad ops teams for tagging and tracking campaigns. It is also used by some of the programmatic teams for programmatic buying. Doubleclick allows us to see performance, optimize on a granular level and report back to the client with spend and impressions that can be used for billing purposes.
Pros and Cons
  • Doubleclick allows me to operate many silos in a single platform.
  • Doubleclick integrates with many partners to allow a large scale on my campaigns.
  • Doubleclick benefits from utilizing Google Data from search and audiences.
  • Doubleclick could benefit from better customer service.
  • The tool that shows why you lost an impression is often inaccurate.
Likelihood to Recommend
The platform is particularly easy to use when Doubleclick for Advertisers is being utilized as the ad server. It allows the creative tags and floodlight tags to easily port into the system which make for a very easy campaign set up. I would not recommend DBM when recency is necessary for the campaign since you would need a different line item for each time differential.
Google Marketing Platform Feature Ratings
Ad Campaigns (5)
76%
7.6
Ad campaign creation
100%
10.0
Ad deployment
70%
7.0
Display advertising
80%
8.0
Ad display and retargeting segmentation
80%
8.0
Sequence targeting
50%
5.0
Ad Network Integration (2)
80%
8.0
Data Transfer
80%
8.0
DSP integration
80%
8.0
Ad Reporting & Analytics (6)
65%
6.5
Ad dashboards
70%
7.0
Ad performance reports
50%
5.0
Ad conversion tracking
60%
6.0
Ad attribution reporting
60%
6.0
Cross-channel ad management
60%
6.0
Ad forecasting and optimization
90%
9.0
Return on Investment
  • It is a huge benefit that Doubleclick allows for video, display, and mobile in one platform. This increases efficiency.
Alternatives Considered
Trade Desk has more partner integrations and is not biased towards Google products. They allow bid factoring and generally have more ways to allow you to optimize a campaign. Having said that, Doubleclick allows for a much smoother set up process and it is a huge benefit to have all data in one platform.
Users and Roles
50
Operations, Programmatic
Support Headcount Required
50
operations, technical
Business Processes Supported
  • Operations
  • programmatic
  • Analytics
Innovative Uses
  • Forecasting
  • reporting
  • billing
Future Planned Uses
  • Planning
  • buying
  • tagging
Likelihood to Renew
8
They are a strong partner. That being said, they do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Products Replaced
No
Key Differentiators
  • Product Usability
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Phases
No
Implementation Issues
  • support was not strong
Implementation Rating
6
Implementation and set up was an easy proccess
Support Rating
1
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Bug Resolution
Yes
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Exceptional Examples of Google Marketing Platform Support
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Easy Tasks
  • Setting up the campaign
  • Reporting
  • Tracking
Difficult Tasks
  • performance against audiences
  • support/ help
Mobile Interface Availability and Impressions
No
Usability
8
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners.
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