I only really use a couple features in GMP
We use several Google products within our organization that [is] part of the Google Marketing Platform -- specifically, Google Analytics, …
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What is Google Marketing Platform?
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and…
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- Ad campaign creation (32)8.484%
- Ad deployment (32)8.484%
- Ad conversion tracking (31)7.373%
- Ad performance reports (32)7.373%
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What is Google Marketing Platform?
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also…
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What is Google Marketing Platform?
Google Marketing Platform Integrations
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- Oracle DMP (Bluekai)
Google Marketing Platform Competitors
Google Marketing Platform Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).
Reviewers rate Data Transfer highest, with a score of 10.
The most common users of Google Marketing Platform are from Mid-sized Companies (51-1,000 employees).
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(175)Attribute Ratings
Reviews
(1-25 of 44)Companies can't remove reviews or game the system. Here's why
December 23, 2021
I only really use a couple features in GMP
- The conversion tracking is the major strength of GMP. I like the flexibility with attribution modeling.
- When it comes to [spending] an impression delivery for display campaigns set up through GMP, we basically avoid any data created from the platform. Most of the Display work we do involves flat-rate contracts that are not accurately represented through GMP's reporting. When we integrate GMP data into our reporting, we only use it for Conversion reporting and pull all other performance from our DSP UI.
December 20, 2021
DoubleClick does the Trick
- Studies showed that it helped increase our brand awareness year over year
- Helped us target and convert consumers who left our site
December 09, 2021
Great Platform And Would Recommend
- Positive ROI.
- More conversions.
September 03, 2021
DoubleClick
- Improved ROI and conversion volumes via the auto bidding tools
- Improved our strategy and planning, using the attribution tools.
- We use this as part of an overall strategy often to reach niche targeted audiences where it is very effective for scaling.
- Enables us to buy premium inventory with guaranteed delivery for a known cost.
January 16, 2020
Easiest to Use
- We are able to conduct A/B testing fairly easily in order to improve our strategy
- GMP makes optimizations simple
October 23, 2019
One of the best platforms for attribution tracking
- Helped us expand our ad placements.
- Helped us discover hidden value in each click-through attribution reporting.
- Better retargeting campaigns.
October 10, 2019
Google Marketing Platforms: The Maserati of Marketing Tools
- We’re only able to track ROI because of Google Marketing Platforms, it’s an essential tool to track client conversions and the ROI for their business
- GMP plays an integral role in attributing offline + online revenue to digital advertising. Without it, we would not be able to measure and optimize towards ROAS/ROI.
October 08, 2019
Fantastic ad manager for advertisers
- We're able to quickly and systematically push ads out to our clients. We don't have to worry about getting specs for all the different ad servers. Having it all in one location saves a lot of time.
- The reporting format and flexibility has without a doubt increases the overall workflow efficiency, enabling vendors to spend less time filling out forms and more time selling.
October 07, 2019
Google Marketing Review
- DCM allows us to provide the sort of service that is expected in this day and age, nothing more, nothing less. I'd say the positive impact is that it allows us to run ad campaigns (which is what we do) but I don't see any functionality that goes above and beyond.
October 04, 2019
WebCongress recommends Google Marketing Platform if you want to get the most out of your campaigns!
- It's very positive ROI for us, since we use it to manage all our campaigns, data, and cross check information with other solutions.
- It helps us optimize our campaigns and content.
October 02, 2019
Google Marketing Platform makes life easy!
- It allows us to show our clients positive reporting on how their ad campaign is doing.
- We can give valuable insight into ad campaigns during and after they have completed their run. Creating a positive relationship between clients.
December 19, 2018
Google Marketing Platform still leading the way
- Google Marketing Platform has provided opportunities to sell more ad campaigns and increase associated revenue
- It isn't the easiest to use, so it does require more time than other platforms
- Able to optimize spend and improve performance over time.
- Certain times reports are not reporting correctly and managers at DoubleClick are lost and don't know how to fix it.
March 28, 2018
Used Doubleclick basically my whole career!
- DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
- There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
- The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
March 07, 2018
DoubleClick
- Most clients that we use DCM for don't have a direct ROI we can use as a basis for as that is internal data. When measuring if the platform makes sense I think you have to look at media display dollars spent and if you want to ensure that client their dollars are being tracked and monitored accurately.
February 20, 2018
Double Click - manage multiple accounts across all channels
- Since we started using smart bidding, our CPCs went significantly down and the ROI improved by more than 30%.
- Being able to manage multiple accounts from one platform only saves us a lot of time.
- Cross-channel tracking helps us identify which channels work best and shift the budget towards the best performing ones.
February 05, 2018
DoubleClick - the best data management platform
- It has a positive impact since it saves time on managing the different channels
- Positive impact due to easy integration with most platforms
- When used across many clients/agencies, the shared cost reduces per entity
October 26, 2017
DoubleClick Does It Right
- Having doubleclick in the Agency has allowed us to better manage time and money spent on display campaigns. We can really monitor brand safety and client KPIs on a daily basis.
August 22, 2016
DoubleClick Bid Manager - Clarity for All
- It takes time to manage the campaign vs. sending it elsewhere
- Better clarity of performance
- Ability to dig beyond for avails in pitch decks for targeting.
June 21, 2016
DoubleClick Digital Marketing Review
- Expedited tag implementation on clients' websites and view-through conversion tracking
- Improved reporting efficiency due to automated reports and dashboard APIs
- Improved billing efficiency as the tool reduces the need to rely on individual publisher reports
- Easier for performance measurement
- Easier for budget changes
February 29, 2016
DoubleClick forced me to Double take on my media buying preferences
- It did allow us to attribute our conversions better than most dsps
February 29, 2016
What I Really Think of DoubleClick
- Helped us increase efficiencies by showing backend data
- Increased employee efficiency by allowing us to manage campaigns in a more organized way