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Google Marketing Platform

Google Marketing Platform
Formerly DoubleClick

Overview

What is Google Marketing Platform?

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and…

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Recent Reviews

DoubleClick

8 out of 10
September 03, 2021
Incentivized
DoubleClick is being used as a platform that firstly, brings together data from multiple advertising engines, such as AdWords (Google), …
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Easiest to Use

9 out of 10
January 16, 2020
Incentivized
Google Marketing Platform (GMP) is the main platform used by my agency across the whole organization - by multiple departments. We use it …
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Google Marketing Review

3 out of 10
October 07, 2019
Incentivized
Our media division uses DCM to produce ad tags for our partners/publishers and to measure conversions via floodlight. We're also connected …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • Ad campaign creation (32)
    8.4
    84%
  • Ad deployment (32)
    8.4
    84%
  • Ad conversion tracking (31)
    7.3
    73%
  • Ad performance reports (32)
    7.3
    73%
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Pricing

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N/A
Unavailable

What is Google Marketing Platform?

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

google marketing demo | what is it???

YouTube

Google Marketing Platform Essentials: Search Ads 360 demo

YouTube

Google Marketing Platform Essentials: Campaign Manager 360 demo

YouTube

Google Marketing Platform Essentials: Display & Video 360 demo

YouTube

Google Marketing Platform Essentials: Tag Manager demo

YouTube

Google Marketing Platform Essentials: Google Marketing Platform demo

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

9.5
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.9
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

7.2
Avg 7.8
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Product Details

Google Marketing Platform Integrations

Google Marketing Platform Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).

Adobe Advertising Cloud, AppNexus, and OpenX are common alternatives for Google Marketing Platform.

Reviewers rate Data Transfer highest, with a score of 10.

The most common users of Google Marketing Platform are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(175)

Attribute Ratings

Reviews

(26-44 of 44)
Companies can't remove reviews or game the system. Here's why
Dana Berardi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Increased efficiency - we have large time savings with the automation of keyword bidding and the ability to pull reporting from one UI instead of the separate engine UI's.
  • Time saving allow to focus on other initiatives, such as landing page and ad copy testing or keyword expansions.
Brian Schlager | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • The setup of custom variables has enabled deep understanding of customer purchases, and allows us to optimize our media to cater to specific types of buyers or to drive the sale of specific product.
  • There is a lag time of 4-6 hours for all DoubleClick reporting, which typically requires our teams to wait until the following day to provide accurate media data back to clients. This becomes problematic for any advertiser who runs short-term promotions or offers.
  • Analyzing back-end ad data would be nearly impossible on a very frequent basis, so DoubleClick has provided value by allowing for quick analysis of large amounts of data to help inform media optimizations, improving ROI.
Namit Narain | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Double Click definitely increased our team efficiency, where our team was quick in adapting the tool and learning more about the display trafficking.
  • Secondly it made my life easy where most of the publishers do work on DCM for Publishers and it made the tags implementation and exchange easy.
  • It met our client goals as an agency to move really quick in the market with their display ads, hence having a quick go to market strategy.
  • Amazing reporting capabilities made our clients strong believers on the numbers we provided on tactics in the market.
Anish Koppula | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Customer service is usually quick in responding to your queries but if there are delays, expect them to b long delays
  • Always strike technical conversations with their data experts and the campiagn related information with the account managers
Michael Orlando | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • I've only had to use the customer service a handful of times. However, each time the issues resolved quickly and efficiently. Customer service is a huge driving factor in my opinion.
  • The reporting format and flexibility has without a doubt increases the overall workflow efficiency, enabling vendors to spend less time filling out forms and more time selling.
  • Personally speaking, DoubleClick is used by the majority of accounts that are handled out of our office. The ability to customize the delivery data (IE spotlight) has enabled us to monitor back end campaign performance and apply real time optimizations.
Score 6 out of 10
Vetted Review
Verified User
  • Faster IO generation because we as Sales Planners can go in and create the media plan, and then notify the agency that we are done
  • Can be a tedious process to actually input placements
  • Any system that is generally easy to operate with a universal login is always helpful, so thank you DoubleClick!
Brad Turner | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • The new ad serving interface has helped with our efficiency by cutting the amount of time it takes to set up a campaign in half.
  • The reporting summary tool has allowed us to to speed up the process of reviewing performance, which has improved our ability to optimize and led to even greater performance for our clients.
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