I only really use a couple features in GMP
We use several Google products within our organization that [is] part of the Google Marketing Platform -- specifically, Google Analytics, …
Overview
What is Google Marketing Platform?
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and…
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Popular Features
- Ad campaign creation (32)8.484%
- Ad deployment (32)8.484%
- Ad conversion tracking (31)7.373%
- Ad performance reports (32)7.373%
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What is Google Marketing Platform?
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also…
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Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is…
What is Springbot?
Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find…
Product Demos
google marketing demo | what is it???
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Google Marketing Platform Essentials: Search Ads 360 demo
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Google Marketing Platform Essentials: Campaign Manager 360 demo
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Google Marketing Platform Essentials: Display & Video 360 demo
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Google Marketing Platform Essentials: Tag Manager demo
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Google Marketing Platform Essentials: Google Marketing Platform demo
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What is Google Marketing Platform?
Google Marketing Platform Integrations
- Frosmo
- Dynamic Yield
- Oracle DMP (Bluekai)
Google Marketing Platform Competitors
Google Marketing Platform Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).
Reviewers rate Data Transfer highest, with a score of 10.
The most common users of Google Marketing Platform are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(175)Attribute Ratings
Reviews
(26-44 of 44)Companies can't remove reviews or game the system. Here's why
February 26, 2016
DoubleClick Functionality is Great for small businesses!
Particular teams choose to use DoubleClick at Performics based on their clients' needs. I used it for one client but use a different third party source for another client so it varies widely but can be manipulated for all sizes for data. I think it works well but the overview tabs are not as consolidated and easy-to-read as Marin. I wish it could be simplified with rows and columns of data, almost like a spreadsheet.
February 15, 2016
DoubleClick: Streamlined, Efficient & Job-Enabling
I'm with an agency, and our digital media department uses DoubleClick from both the advertising side (DCM) as well as the publisher side (DFP). DCM is used to serve, manage, track, assess and optimize all of our digital client campaigns - note that we use a reseller (AdSwerve) for DCM. DFP is used to assist in monetizing a client site and creating ad revenue stream.
February 12, 2016
Ad serving and buying
We utilize DoubleClick for Publishers (DFP) as the preferred third party server and are managing the majority of programs through DoubleClick Bid Manager (DBM).
February 12, 2016
DoubleClick for Search for Lead Generation
DoubleClick is being used for the management of PPC campaigns and bid automation. Our team currently manages over $1 MM in ad spend and a large number of search accounts across multiple engines. Centralizing all those accounts in one place and having an automated solution for keyword bidding in place increased efficiency significantly.
DoubleClick is used by my organization for digital ad serving and data collection, on behalf of our clients. It is primarily used across our whole organization to streamline the management and delivery of various advertisements as a delivery tool. It is also used to collect various data on our ads, which are then used by our analytics teams and third-party partners to help our clients understand the impact of their digital media investment.
November 02, 2015
DoubleClick is the premier ad server
DCM is being used on an account by account basis. This addresses all tracking, reporting, and ad serving business problems.
October 30, 2015
Plenty room for improvement, but so far so good
DoubleClick usage varies between different teams. The business problem it addresses is the simplicity of managing multiple campaigns at the same time.
Doubleclick is used by most of the ad ops teams for tagging and tracking campaigns. It is also used by some of the programmatic teams for programmatic buying. Doubleclick allows us to see performance, optimize on a granular level and report back to the client with spend and impressions that can be used for billing purposes.
October 27, 2015
DoubleClick review from an agency perspective
We use DoubleClick to track our online ad campaigns across display and video including impressions, clicks, cost and site actions. We use it within the media department of our agency.
July 08, 2015
DoubleClick BidManager is Superior
Score 9 out of 10
Vetted Review
Verified User
DoubleClick BidManager is utilized at VivaKi to implement, manage and optimize hundreds of online display media campaigns for brands across many verticals. Depending on the client's objectives, needs, and success metrics, we often select Doubleclick BidManager as the preferred DSP since it offers robust targeting capabilities, numerous inventory sources, an intuitive interface and solid support. DoubleClick BidManager allows advertisers to easily reach millions of users more efficiently and provides an endless amount of possibilities to reach each client's unique or custom goal.
December 20, 2014
Seamless Ad-Server - DoubleClick Manager for Advertiser
Score 9 out of 10
Vetted Review
Verified User
DoubleClick is an ad-server, which we use for serving display ads in various formats (such as rich media, etc.) for our clients across multiple publishers. These publishers can be direct media buys or DSP's. Most of the publisher and DSP's do accept DFA tags, hence it was the best and easy pick for us. DCM made this integration easy and not working with multiple ad-servers.
September 17, 2014
An excellent ad server solution with lots of perks for larger publishers
Score 8 out of 10
Vetted Review
Verified User
Main third party ad server.
September 12, 2014
DFA - the ad serving solution to be considered for adverstisers
Score 8 out of 10
Vetted Review
Verified User
DoubleClick is a central system for ad reporting and tagging. The organization relied on DFA's reporting for media optimization and reporting.
May 09, 2014
User Review of DoubleClick
Score 8 out of 10
Vetted Review
Verified User
Across whole organization as the main 3rd party ad server.
March 21, 2014
Honest review of DoubleClick from a Vendor Perspective
Score 8 out of 10
Vetted Review
Verified User
Double click is used (I'm assuming) across all of our offices. The use of DoubleClick addresses the creative ad serving / tracking functions and is ultimately determined by the media planning agency. From my perspective,
March 01, 2014
i like it when doubleclick makes my job quick
Score 6 out of 10
Vetted Review
Verified User
Sales Planners use DoubleClick to pull reports and input media plans into MediaVisor. Post-sale teams receive IOs and pull 3rd party reports from the system. As a data management and organizational system, it is proficient.
February 26, 2014
Hands-on Developer Review
Score 9 out of 10
Vetted Review
Verified User
We use DoubleClick Studio to build out, QA and traffic rich media banner advertising campaigns. The trafficking company we're partnered with usually chooses the Ad server for us but our department definitely prefers to use DoubleClick vs the competing platforms.
February 22, 2014
Doubleclick clicks for ad serving and reporting
Score 7 out of 10
Vetted Review
Verified User
My company uses Doubleclick to create Ad Serving tags to run digital media with online media publishers. We are a full-service business-to-business advertising agency and the media department uses this software on a daily basis for managing digital ad campaigns. In addition to providing a solution for serving digital ads, it provides essential reporting and metrics on the ad placements and allows for easy optimizations.
February 13, 2014
DoubleClick - Why you shouldn't use it for mobile.
Score 7 out of 10
Vetted Review
Verified User
At the last advertising agency I worked for, every person who was working on digital advertising was using DoubleClick as an ad server. They used this product for tracking and reporting purposes. At my new position, which is more mobile focused, we don't use the DoubleClick platform because it doesn't follow mobile media in real time. DoubleClick is a great product for digital advertising.