Google Marketing Platform help us to leverage valuable business insights
Rating: 9 out of 10
May 07, 2024
Verified User
Vetted Review
Verified User
8 years of experience
- Data accessibility
- Data visualization
Overview
What is Google Marketing Platform?
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and…
Learn from top reviewers
Google Marketing Platform help us to leverage valuable business insights
Rating: 9 out of 10
May 7, 2024We use Google Marketing Platform for media analysis and optimisation. Understanding our online data is key to improve the way we drive decisions regarding investment allocatio...
Verified user
Analyst
8 years of experienceI only really use a couple features in GMP
Rating: 5 out of 10
December 23, 2021We use several Google products within our organization that [is] part of the Google Marketing Platform -- specifically, Google Analytics, Data Studio, Tag Manager, Campaign Ma...
DoubleClick does the Trick
Rating: 10 out of 10
December 20, 2021I regularly set up, manage, and report on digital ad campaigns in GMP. We work closely with an ad agency that builds creative assets & purchases media spots on various dis...
Kevin Babcock
Consultant - Marketing
Senior Digital Marketing Consultant
Travelers
6 years of experienceGreat Platform And Would Recommend
Rating: 7 out of 10
December 9, 2021Partnering with Search Ads 360 for Smart Bidding allowed us to take our paid search activity to the next level. Implementing Smart Bidding has been a game-changer for us and w...
Verified user
Director
3 years of experienceDoubleClick
Rating: 8 out of 10
September 3, 2021DoubleClick is being used as a platform that firstly, brings together data from multiple advertising engines, such as AdWords (Google), Bing Ads, Facebook, Google Analytics an...
Verified user
Executive
2 years of experienceGoogle marketing Platform meets all our needs and comes with a great support team.
Rating: 9 out of 10
January 18, 2020GMP is used to manage ad delivery for a number of our clients across 9 countries in Asia. It's mainly used for display and video campaigns. We use DV360 and campaign managers ...
Verified user
Professional
3 years of experienceEasiest to Use
Rating: 9 out of 10
January 16, 2020Google Marketing Platform (GMP) is the main platform used by my agency across the whole organization - by multiple departments. We use it to manage our digital media.
Verified user
Director
12 years of experienceOne of the best platforms for attribution tracking
Rating: 7 out of 10
October 23, 2019Google Marketing Platform is used frequently at my company, from the primary ad server to the supplemental reporting tool. I currently use Google Marketing Platform to measure...
Verified user
Manager
5 years of experienceGoogle Marketing Platforms: The Maserati of Marketing Tools
Rating: 9 out of 10
October 10, 2019We’re using Google Marketing platforms across all digital activations in the agency. From trafficking display ads with campaign manager to reporting and optimizing keywords ca...
Verified user
Director
5 years of experienceAn integral piece of our digital advertising attribution process.
Rating: 8 out of 10
October 8, 2019Google Marketing Platform is being used to a varying degree at my company, from primary ad server to supplemental reporting tool. My team currently uses it to measure and attr...
Verified user
Supervisor
3 years of experienceFantastic ad manager for advertisers
Rating: 8 out of 10
October 8, 2019We prefer to use it over other media marketing platforms because of it's easy, well documented and professional support. As advertisers, we upload the media that gets pushed t...
Collin Berg
Technician - Other
Lead Web Developer
SJI Associates | Full-Service Creative Agency
3 years of experienceGoogle Marketing Review
Rating: 3 out of 10
October 7, 2019Our media division uses DCM to produce ad tags for our partners/publishers and to measure conversions via floodlight. We're also connected to Google Ads and use DCM as the rep...
Verified user
Director
5 years of experienceWebCongress recommends Google Marketing Platform if you want to get the most out of your campaigns!
Rating: 9 out of 10
October 4, 2019At WebCongress, we have been using Google Marketing Platform for a long time now. We do a lot of consulting and training around all Google tools for our clients, mainly enterp...
Google Marketing Platform makes life easy!
Rating: 9 out of 10
October 2, 2019We use Google Marketing Platform within my team. It's great. We use this daily to set up ad campaigns and track their progress in addition to pulling analysis on how the campa...
Verified user
Account Manager
1 year of experienceGoogle Marketing Platform still leading the way
Rating: 7 out of 10
December 19, 2018We have used Google Marketing Platform for client advertising campaigns. It has provided additional avenues for exposure for a number of service and product based businesses.
Verified user
Partner
3 years of experience
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What is Google Marketing Platform?
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also…
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Google Marketing Platform Essentials: Search Ads 360 demo
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Google Marketing Platform Essentials: Campaign Manager 360 demo
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Google Marketing Platform Essentials: Display & Video 360 demo
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Google Marketing Platform Essentials: Tag Manager demo
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Google Marketing Platform Essentials: Google Marketing Platform demo
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What is Google Marketing Platform?
Google Marketing Platform Integrations
- Frosmo
- Dynamic Yield
- Oracle DMP (Bluekai)
Google Marketing Platform Competitors
Google Marketing Platform Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).
Reviewers rate Ad deployment and Display advertising highest, with a score of 10.
The most common users of Google Marketing Platform are from Mid-sized Companies (51-1,000 employees).
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(175)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
Data Accessibility and Visualization: Users have praised the platform for its data accessibility and visualization capabilities, which act as a central hub for various Google products. This feature simplifies tasks like tag implementation through Tag Manager, enhancing data sharing and connectivity between different Google products.
Intuitive Interface: The intuitive and user-friendly interface of the platform has been highlighted by users, making tasks like bulk editing, integration with APIs, and comprehensive reporting easier to execute. This design consistency across Google products enhances user experience and usability.
Smart Bidding Features: Users find the smart bidding features, campaign management tools, and audience targeting options beneficial for optimizing their campaigns and effectively targeting specific audiences.
Inconvenient Interface: Users have found the Campaign Manager menu and user interface very inconvenient, stating that it requires opening multiple windows to access different information, leading to a disjointed experience.
Integration Challenges: Some users have expressed difficulty with Microsoft integration and day parting features. They feel that integrating with social media platforms like Facebook is complicated and suggest improving this process for a smoother experience.
Limited Support and Complex Reporting: Reviewers criticize the lack of support for complex situations, along with limited options for exporting information. They desire an easier reporting process similar to AdWords platform and recommend adding more export options.
Reviews
(1-25 of 45)Companies can't remove reviews or game the system. Here's why
I only really use a couple features in GMP
Rating: 5 out of 10
December 23, 2021
TJ
Vetted Review
Verified User
2 years of experience
- Acts as a hub to access all your most common Google Products.
- Tag Manager in particular simplifies website tag implementation and centralizes the information.
- Allows for better data sharing/connectivity between your Google products (ex: Search ads and Google Analytics).
DoubleClick does the Trick
Rating: 10 out of 10
December 20, 2021
KB
Vetted Review
Verified User
6 years of experience
- Bulk editing capabilities
- Easy integration with APIs
- User friendly & intuitive UI
- Comprehensive reporting
Great Platform And Would Recommend
Rating: 7 out of 10
December 09, 2021
Verified User
Vetted Review
Verified User
3 years of experience
- Smart bidding.
- Campaign management.
- Audience targeting.
DoubleClick
Rating: 8 out of 10
September 03, 2021
Verified User
Vetted Review
Verified User
2 years of experience
- Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
- Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
- DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
Google marketing Platform meets all our needs and comes with a great support team.
Rating: 9 out of 10
January 18, 2020
Verified User
Vetted Review
Verified User
3 years of experience
- Custom targeted audiences (for qualified accounts) allows us to target specific audiences with relevant ads.
- Very good brand safety options with built-in brand safety and additional safety options available to purchase.
Easiest to Use
Rating: 9 out of 10
January 16, 2020
Verified User
Vetted Review
Verified User
12 years of experience
- Intuitive and easily navigable interface.
- Widely used and recognized.
One of the best platforms for attribution tracking
Rating: 7 out of 10
October 23, 2019
Verified User
Vetted Review
Verified User
5 years of experience
- Extensive reporting across platforms.
- Campaign optimization.
- Connects with Google Ads and other Google products.
- Performance metrics.
- Attribution reporting.
Google Marketing Platforms: The Maserati of Marketing Tools
Rating: 9 out of 10
October 10, 2019
Verified User
Vetted Review
Verified User
5 years of experience
- Reporting is very extensive across all platforms
- Bid optimizations are simple and effective to achieve company goals
- Scheduling automated reports and ad activations make for convenient multi-platform activations
An integral piece of our digital advertising attribution process.
Rating: 8 out of 10
October 08, 2019
Verified User
Vetted Review
Verified User
3 years of experience
- Well-designed platform, intuitive and simple UI. This is a strength across all Google products, so not surprised the same attention was given to Google Marketing Platform.
- Tags and technology are largely compatible and accepted across the industry.
Fantastic ad manager for advertisers
Rating: 8 out of 10
October 08, 2019
CB
Vetted Review
Verified User
3 years of experience
- Preview links are very helpful and easy to generate for previewing single or groups of media. You can even preview them inside of websites so get a better understand of how the ad interacts with the rest of the content around it.
- It also allows you not only to track display media but search as well. Being a Google company consolidates both display and search invoices for clients together which makes it easier for billing purposes.
- Able to exclude poor performing sites.
Google Marketing Review
Rating: 3 out of 10
October 07, 2019
Verified User
Vetted Review
Verified User
5 years of experience
- Super granular reporting.
- Seamlessly connects with other Google products.
- Lots of delivery options for ad serving.
WebCongress recommends Google Marketing Platform if you want to get the most out of your campaigns!
Rating: 9 out of 10
October 04, 2019
OB
Vetted Review
Verified User
5 years of experience
- Get the best insights from our platforms.
- Integrates all Google tools, data, and our websites.
- Great optimization solutions and dashboards.
Google Marketing Platform makes life easy!
Rating: 9 out of 10
October 02, 2019
Verified User
Vetted Review
Verified User
1 year of experience
- Trafficking ads
- Allowing us to seamlessly upload content into the system.
- Make quick edits to content without having to start the whole process over.
- You can easily pull reporting within the system and make it customizable.
Google Marketing Platform still leading the way
Rating: 7 out of 10
December 19, 2018
Verified User
Vetted Review
Verified User
3 years of experience
- Google Marketing has been great for programmatic marketing
- Google Marketing has provided access to better ad serving opportunities
- Performance metrics and ROI is much easier to analyze in Google Marketing Platform
The real inside info of DoubleClick and pain points.
Rating: 6 out of 10
May 23, 2018
Verified User
Vetted Review
Verified User
4 years of experience
- I'm able to drill down to the exact link and click of the ad.
- Review performance by day and time
- Able to spot click fraud
- Able to exclude poor performing sites.
Used Doubleclick basically my whole career!
Rating: 6 out of 10
March 28, 2018
Verified User
Vetted Review
Verified User
2 years of experience
- It provides excellent front-end bid manipulation across different marketing accounts which allows you to quickly navigate large amounts of digital marketing administration.
- You can easily schedule or automate certain repetitive activities, allowing more flexibility in how you work.
- When the Search product is matched with the Campaign Tracking product it allows for easy generation and manipulation of internal reporting.
DoubleClick
Rating: 8 out of 10
March 07, 2018
Verified User
Vetted Review
Verified User
1 year of experience
- One of the biggest advantages of using DoubleClick is the conversion/pixel platform. The platform allows you to customize variables for conversions and then send to your clients' site manager or developers. A huge plus in using DCM floodlight conversions is that they track both views and click through which Google Analytics does not.
- DoubleClick also allows you not only track display media but search as well. DCM being a Google company consolidates both display and search invoices for clients together which makes it easier for billing purposes.
- The overall DCM platform is very user-friendly and allows you to update creative assets very easily. This has often been a time-consuming process in our ad servers that I've used in the past. I feel as though DCM is very easy to navigate and learn in general. Prior to my position now, I had never used DCM and only took a few weeks to learn.
Double Click - manage multiple accounts across all channels
Rating: 10 out of 10
February 20, 2018
Verified User
Vetted Review
Verified User
3 years of experience
- Setting up tracking URLs is very easy and it also helps us identify if any errors have occurred with it. This allows us track all types of conversions to the most granular level.
- Accessing all accounts from Double Click significantly reduces the hours we spend on reporting. Any level of detail could be easily pulled out from the reporting tab.
- A very big strength of Double Click is that it's integrated with other publishers, too, besides AdWords.
- Automated bidding is available.
DoubleClick - the best data management platform
Rating: 9 out of 10
February 05, 2018
Verified User
Vetted Review
Verified User
1 year of experience
- Syncs up data very quickly
- It's very easy to manage multiple accounts and report on their performance
- Bidding strategies and automatic rules are easy to set up
- Tracks performance on all URLs, not just the paid media
DoubleClick Does It Right
Rating: 8 out of 10
October 26, 2017
Verified User
Vetted Review
Verified User
3 years of experience
- The relationship between DCM and DBM allows for a seamless integration between adserver and DSP.
- DBM has great third-party and custom audience segments.
- DBM's reporting suite offers an array of metrics and dimensions to report on.
DoubleClick Bid Manager - Clarity for All
Rating: 7 out of 10
August 22, 2016
Verified User
Vetted Review
Verified User
1 year of experience
- Targeting clarity.
- Inventory verification.
- Brand safety.
DoubleClick Digital Marketing Review
Rating: 7 out of 10
June 21, 2016
Verified User
Vetted Review
Verified User
5 years of experience
- Reporting - reporting interface is easy to use, and reports typically generate quickly.
- Tag Management - creating Floodlight tags is very simple and allows customization through custom variables. In addition, it is very easy to append other tracking pixels (from publishers, attribution partners, etc.) to Floodlight containers. DoubleClick also makes it easy to append campaign-wide pixels for universal tracking tags, e.g. Brand Study tracking tags.
- Seamless process with publishers - because most publishers are familiar with DoubleClick products, it is generally easy to grant reporting access to publisher contacts so that they can monitor campaigns and be proactive about making optimizations.
A tool to manage large Google Adwords and Bing Ads accounts
Rating: 9 out of 10
April 27, 2016
DR
Vetted Review
Verified User
2 years of experience
- Combines Data from different advertisers
- Allows bulk changes
- Allows labelling making it easy to maintain and organized
DoubleClick forced me to Double take on my media buying preferences
Rating: 6 out of 10
February 29, 2016
Verified User
Vetted Review
Verified User
2 years of experience
- The detail of reporting capabilities is awesome. The data that we can pull really allows us to narrow down to our desired target audience.
- The UI is improving every day. I like how it has become a much more visual platform with high level data.