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We use several Google products within our organization that [is] part of the Google Marketing Platform -- specifically, Google Analytics, …
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What is Google Marketing Platform?
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and…
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- Ad campaign creation (32)8.484%
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- Ad performance reports (32)7.373%
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What is Google Marketing Platform?
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also…
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What is Google Marketing Platform?
Google Marketing Platform Integrations
- Frosmo
- Dynamic Yield
- Oracle DMP (Bluekai)
Google Marketing Platform Competitors
Google Marketing Platform Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).
Reviewers rate Data Transfer highest, with a score of 10.
The most common users of Google Marketing Platform are from Mid-sized Companies (51-1,000 employees).
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(175)Attribute Ratings
Reviews
(26-44 of 44)Companies can't remove reviews or game the system. Here's why
February 26, 2016
DoubleClick Functionality is Great for small businesses!
- Functionality in general. It works well and I have never had to question the accuracy of my data.
- The real-time update is AMAZING, especially if you might expect a lot of traffic in a few campaigns.
- The data manipulation and connectivity to other Google products is easy and smooth
- Automated bid strategies are particularly confusing to set up compared to AdWords or Marin.
- I wish there was a consolidated overview tab.
February 15, 2016
DoubleClick: Streamlined, Efficient & Job-Enabling
- Constant platform improvements and enhancements (e.g., increased reporting options and functions).
- Owned by Google, so you know there's resources and money behind powering and evolving DoubleClick.
- Recently found a great third-party rich-media creative vendor through DoubleClick's certified partnerships.
- Fairly intuitive platform - when I was first introduced to and was expected to start using DoubleClick, I pretty much relied on self-training to set up and exectue a client campaign within a month.
- Continue to add more content and articles to the resource/help center.
- Provide thought leadership on industry topics (e.g., how ad blocking does/can/will impact DoubleClick tracking, serving, etc.)
- Smaller agencies or organizations may be forced to work through resellers if DoubleClick doesn't deem you as a large-enough client (in our case, we have a fantastic reseller - AdSwerve).
February 12, 2016
Ad serving and buying
- Consolidated buying platform with DBM
- Industry standard and best ad server
- Reporting interface
- Better DSP transparency
February 12, 2016
DoubleClick for Search for Lead Generation
- Bid strategies based on a variety of goals for automated bidding.
- Bid rules to automate bidding for lower volume campaigns.
- Centralized reporting with all engines available in one UI.
- Reporting for display campaign - currently DoubleClick for Search doesn't provide reporting on the placement level and data is only rolled up to the ad group level.
- Yahoo is currently not supported, but it's supposed to be on the road map
- Conversions are not being pulled in from the engines. It is required to implement DoubleClick's floodlights to track conversions.
- DoubleClick is widely accepted as the industry leader in digital ad serving and management, therefore allowing for a simple launch process with media publishers.
- There is an ease of implementation and integration with other points in the tech stack due to DoubleClick's history as an industry leader and continuous development of the road map for this platform.
- The user interface for DoubleClick is very intuitive, allowing for ease of use for anyone who is familiar with any other Google products.
- Somewhat frequent bugs and data delays or loss can result in major problems when working with clients who demand to know all details about their ads.
- Being owned by Google, clients frequently question the safety of their data, typically requiring an extensive legal process to ensure all detail remains proprietary.
- There are a number of media partners, primarily in the social space, that do not allow for tracking or ad serving via DoubleClick. This results in a fragmented view of client's media programs since everything cannot be served and tracked through a single platform.
November 02, 2015
DoubleClick is the premier ad server
- Quick and seamless creative asset uploads.
- Strong reporting metrics.
- Smart customer service.
- Integrate SEM reporting with display including conversions.
October 30, 2015
Plenty room for improvement, but so far so good
- User friendly interface
- Quick response times
- Pushes changes to Google and Bing quickly
- The reporting templates are horrible
- Bulk uploads always have issues
- Cannot segment by publisher in an easy and efficient way
- Doubleclick allows me to operate many silos in a single platform.
- Doubleclick integrates with many partners to allow a large scale on my campaigns.
- Doubleclick benefits from utilizing Google Data from search and audiences.
- Doubleclick could benefit from better customer service.
- The tool that shows why you lost an impression is often inaccurate.
October 27, 2015
DoubleClick review from an agency perspective
- User friendly UI
- Improved trafficking functionality
- Easy to pull campaign reports with report builder
- Mobile in-app tags do not track all site activity
- Reporting dashboard could be improved for viewability
- Ad verification would be a helpful option
July 08, 2015
DoubleClick BidManager is Superior
Score 9 out of 10
Vetted Review
Verified User
- Target the right user - DoubleClick BidManager offers thousands of thousands of third party data segments to easily identify and reach the target audience
- Full transparency - Robust reporting to see exactly where the creatives are serving and how they are performing. All associated fees and exact costs are reported so there are no surprises for our company or the end-client.
- Integrated with DFA Ad serving - Creatives, user lists and reporting are automatically and easily available in Doubleclick BidManager. This removes room for error and saves an ample amount of time.
- Not all capabilities are available across other channels, including mobile and video. The DPS is built primarily for display.
- Increase "real time". Data is recorded and shown within 4 hours - 24 hours, which causes delays and mis-judgments in optimizations.
- Algorithm needs improvement as it not always delivers the most efficient and strong results.
December 20, 2014
Seamless Ad-Server - DoubleClick Manager for Advertiser
Score 9 out of 10
Vetted Review
Verified User
- Trafficking of banners are easy and simple. It involves a little bit of technical knowledge but those challenges can be resolved over a period of time. It also helped me to add click trackers on specific emails and outbound links for an ad campaign.
- Double Click Studio helped us to create and traffic rich media, video, and expandable creatives. DCM and Double Click Studio are seamlessly integrated, hence it is easy for a creative team to pick up with the technology.
- Implementing FloodLight Container Tags and Reporting is so easy that it helped us to derive attribution models for our clients. Again setting up proper conversion tracking and attribution models in this tools is simple and easy. You can place as many third party publisher conversion pixels as you want in FloodLight containers.
- Also, since it is a Google Product - hence the technology is always updated, with new industry methods of Display advertising. The tool is not a laggard rather it adopts really quick, keeping IAB standards into consideration.
- Double Click needs to give direct access to the small advertisers and agencies rather than small players getting access only through resellers.
- The pricing model should be only based on impression volume or CPM not with respect to the type or size of creative you serve. This is a huge pain in the neck when a client or advertiser really needs to move forward with new formats or size of creatives and they have to redo their math on platform fee/spend level. Hence it is a simple case of cost-benefit analysis.
- The UI of trafficking needs to be a little more tidy rather making it complex and comprehensive.
- Also, the support for direct advertisers, small agencies or client's needs improvement. Rather, than all these small players going to the support team of resellers, they need to have a direct touch point access from Google itself.
- For example, I reached out directly to the sales team of Double Click as a representative from my agency, where I needed to move away from my reseller rather to have the direct Double Click access, I never received a response from Google back on the request.
September 17, 2014
An excellent ad server solution with lots of perks for larger publishers
Score 8 out of 10
Vetted Review
Verified User
- The greatest thing about doubleclick is full control over your ad serving process.
- Integration with AdSense and other Google services brings a lot of benefits. You can simply use your AdSense account with DoubleClick.
- Reporting is really accurate. Also, it is convenient to be able to see different campaigns’ tracking on one screen.
- The interface takes time to get used to. It would be better if it was more user-friendly.
- There might be issues for smaller publishers, because Doubleclick sets a really high traffic minimum.
September 12, 2014
DFA - the ad serving solution to be considered for adverstisers
Score 8 out of 10
Vetted Review
Verified User
- It provides access to log level information
- It allows easy access to daily reporting and schedules
- Tag uploads and monitoring is simple
- Their recent switch to the Cloud API has not been optimal. The settings from DFA to DCM were not transferred
- The custom variables available for populating any other third party data could be made more optimal
May 09, 2014
User Review of DoubleClick
Score 8 out of 10
Vetted Review
Verified User
- Accuracy
- Ease of use
- Integration
- Gui
- Social media integration
March 21, 2014
Honest review of DoubleClick from a Vendor Perspective
Score 8 out of 10
Vetted Review
Verified User
- The flexibility to pull current and past reporting has come in handy countless times when reviewing previous campaign performance. I have used other competitor formats that are limited in regards to the flight date parameters for pulling reports.
- In comparison to competitor formats, the format and layout is much more user-friendly resulting in a more efficient workflow.
- The ease of grouping and sorting multiple campaigns for daily reporting is seamless offers an effective approach to quickly reference multiple campaigns from one report.
- Unless I'm mistaken, there isn't an option to duplicate a placement setup. This would save a lot of time and error if you could simply duplicate and change only edit what is needed. Having to go through and select all the same details (creative size, max weight, etc) is repetitive and feels inefficient.
- A small detail, but the standard view of RFPs is set at 10. Every time I log on, I have to scroll to the right and increase to 100. It would be a lot easier if the page was set to view all content without having to scroll to the left and if by default it showed 100 RFPs.
- I wish there was the ability to sort RFPs by all columns, not just by advertiser or owner.
March 01, 2014
i like it when doubleclick makes my job quick
Score 6 out of 10
Vetted Review
Verified User
- Able to concisely input media plans with limited difficulty
- Google login is helpful
- Easy to find RFPs in the system
- Can be very slow
- Cannot clone plans in MV which would be extremely helpful
- Duplication/renaming of placements is tedious
February 26, 2014
Hands-on Developer Review
Score 9 out of 10
Vetted Review
Verified User
- Detailed documentation
- Starter templates
- Inspiration gallery
- User-friendly and intuitive interface
- Keep starter templates up-to-date with the latest API
- Push companies to get certified better
February 22, 2014
Doubleclick clicks for ad serving and reporting
Score 7 out of 10
Vetted Review
Verified User
- Doubleclick is strong at providing an integrated platform for all things digital media. Its capabilities are thorough ranging from basic ad serving to detailed conversion tracking. And because it is owned by Google, the interface is designed similarly to Google Analytics, allowing for a seamless experience for those who work with both.
- The latest interface update has made it more intuitive and easier to create, view, and update ad placements. It's now much faster to set up a new ad and traffic it out, which allows media planners to spend more time planning and less time setting up digital ads.
- The DFA reporting summary view is extremely helpful for getting a quick visual glance at how a campaign is performing. My team uses it weekly to check on campaign performance and determine any needed optimizations. Rather than having to download a report and create pivot tables, this tool creates a visual chart and shows the essential details on impressions, clicks, and click-through rate needed to make decisions. It's easy to look at data for specific publishers or placements and it even allows you to compare two time periods to determine any trends.
- Recently Doubleclick changed the process for adding new publishers so that we now have to send their team an email with details about the publisher to be added to their database and system. While they are usually able to set things up quickly, within 24 hours, it still can create delays--especially when you're on a tight timeline.
- Support is one of the challenges with Doubleclick. As a smaller agency, we do not have a dedicated support team and have to submit questions via email. Usually response time is decent--within 2-4 hours, but there is no telephone support for high priority issues.
- One area we've run into trouble with before is that the system does not allow Click Tracker ad tags to be completely turned off. Full Flash ad tags can have a hard cut-off, but not for Click Trackers. As a result, we've occasionally incurred ad serving costs for placements and campaigns after they have ended and should no longer be running.
February 13, 2014
DoubleClick - Why you shouldn't use it for mobile.
Score 7 out of 10
Vetted Review
Verified User
- Ad Serving
- Tracking digital advertising campaigns
- Reporting on digital advertising campaigns
- Mobile Ad Serving
- Mobile In App Tracking
- Mobile Web Tracking