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Google Marketing Platform (formerly DoubleClick) Reviews

164 Ratings
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Score 7.9 out of 100

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Reviews (1-4 of 4)

Anonymous | TrustRadius Reviewer
October 27, 2015

Doubleclick has Easy Set Up, Falls Short on Optimizations and Reporting

Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

Support Rating

1
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
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Google Marketing Platform (formerly DoubleClick) Scorecard Summary

Likelihood to Recommend (164)
7.9
Likelihood to Renew (13)
8.0
Usability (2)
8.0
Support Rating (4)
9.0
Online Training (1)
8.0
Implementation Rating (2)
6.0

Feature Scorecard Summary

Data Transfer (22)
7.8
DSP integration (24)
7.3
Ad campaign creation (29)
8.0
Ad deployment (29)
7.8
Display advertising (26)
8.3
Ad display and retargeting segmentation (27)
7.8
Sequence targeting (21)
8.1
Ad dashboards (27)
7.7
Ad performance reports (29)
7.7
Ad conversion tracking (28)
8.5
Ad attribution reporting (27)
7.7
Cross-channel ad management (22)
7.8
Ad forecasting and optimization (22)
7.0

About Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).
Categories:  Search Engine Marketing (SEM),  Ad Serving & Retargeting

Google Marketing Platform (formerly DoubleClick) Integrations

Frosmo, Dynamic Yield, Oracle DMP (Bluekai)

Google Marketing Platform (formerly DoubleClick) Competitors

Google Marketing Platform (formerly DoubleClick) Technical Details

Operating Systems: Unspecified
Mobile Application:No