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Google Search Console

Google Search Console

Overview

What is Google Search Console?

Google Search Console is a search engine optimization software solution offered by Google.

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Recent Reviews

The absolute Way to manage SEO

7 out of 10
June 10, 2022
The company wanted to rank highly on google searches for fashion blogs which prompted us to sort after a powerful SEO. We also needed to …
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Popular Features

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  • Multi-domain support (42)
    8.9
    89%
  • Keyword analysis (42)
    8.5
    85%
  • Mobile SEO (43)
    8.3
    83%
  • Integration with web analytics tools (43)
    8.2
    82%
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Pricing

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What is Google Search Console?

Google Search Console is a search engine optimization software solution offered by Google.

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  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC…

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Product Demos

Blog Post Ko Google Search Me Kaise Laye Live Demo | How To Get A Blog Post To Google Search 2022

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How to Create an Affiliate Marketing Website - A Step by Step DEMO

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How To Verify Website On Google Search Console Using cPANEL

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Features

SEO

Core features related to search engine optimization

8.2
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.1
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.6
Avg 8.4
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Product Details

What is Google Search Console?

Google Search Console Video

Google Search Console Demo

Google Search Console Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Search Console is a search engine optimization software solution offered by Google.

Reviewers rate SERP ranking tracking highest, with a score of 9.4.

The most common users of Google Search Console are from Small Businesses (1-50 employees).
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Reviews and Ratings

(232)

Attribute Ratings

Reviews

(26-49 of 49)
Companies can't remove reviews or game the system. Here's why
Evan Laird | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Search Console is first used to submit sitemaps when adding new pages, completely redoing websites, or after making a new site from scratch to notify Google to crawl it as soon as possible so we can start ranking on the Google SERPS. It's then used to track progress on SEO initiatives and find which pages and keywords are working best for us to get organic traffic and high CTRs when gaining impressions.
  • Sitemap submission
  • Easy performance insights
  • Clean UI/UX
  • Easy Setup with Integration with Google Analytics or DNS
  • Wish you could do keyword research or competitor research inside the tool
  • Fixing Crawl errors are at times not clear and have to Google what it means
Every website on the internet should have a Google Search Console account and submit their sitemaps. It's absolutely free and takes only 5-10 minutes to submit your sitemaps and being able to track progress. Helps SEO and ranking higher on Google with really no effort at all and will quicken your results.
Sam Lepak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our company uses Google Search Console to track our websites organic keyword rank. Along with analyzing any trends post-on page SEO tests.

Google Search Console is used by our Marketing department only, not our Sales team nor the Product Development team.

For us, Google Search Console addresses our organic keyword rank, any canonicalization errors, soft 404 errors, duplicate content, website crawling/indexing, and robots.txt file upload.
  • One of Google Search Console's strength is having a robots.txt file submission location. Rather than hoping Google finds the file, one can automatically submit for them to crawl, especially if changes are made often.
  • Another major benefit to Google Search Console is being able to submit a sitemap by simply adding the /sitemap.xml into the Sitemaps tab and having Google crawl the website.
  • Lastly, being able to see the organic keyword position is important to know if you need to create any content or add the keyword to the on-page SEO to move up the SERPs. Google Search Console shows position over time of keywords with their simple performance chart.
  • As of recently, Google Search Console has switched to a new design interface and in the new design interface, it's extremely difficult to add new users to a property, along with find the rich snippets and schema tabs. On the surface, it appears that Google Search Console removed some features from the old design.
  • Difficulty verifying domain... On multiple occasions, I have been revoked access to Google Search Console data and have had to re-verify the domain DNS. I follow the step-by-step process of verifying the domain and the results are very inconsistent. Sometimes Google Search Console recognizes the DNS update and the majority of the time it does not.
Google Search Console is well suited for any business that is looking for basic web traffic analytics (SERP, on-page SEO, etc.), mainly because it's free and integrates extremely well with Google Analytics.

Apart from that, if you are a larger company and use enterprise analytics and need more advanced tools then I would look elsewhere.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our marketing uses Google Search Console to improve our search engine optimization (SEO) strategy. It helps us in a number of ways:
- It tells us whether our web pages indexed, and lets us submit them for indexing if needed.
- It gives insight into which search terms lead visitors to our site.
  • It gives you a list of which search queries lead people to your site, and ranks them by number of clicks through and impressions. This helps you tailor content to what you rank for, and perhaps more importantly, what you don't rank for yet.
  • It lets you analyse each query and see how it performs over time and by country. We use this to plan our content - if we get a lot of queries from Germany, we might translate into German to increase on-page conversions.
  • It lets you upload a sitemap, which makes your website easier to read for Google's crawler bot, and hopefully leads to better placements in search results.
  • I wish it offered more integration with other SEO optimisation tools, such as Google PageSpeed Insights.
  • It's a small one, but I'd like to compare three search types (web, image and video) at once. It currently only lets you compare two at a time.
  • I'd like it if Google offered a certification for Search Console, like they do with Analytics and Ads.
Google Search Console is an invaluable tool for any digital marketer. It gives you valuable insights into how well you perform for certain queries, which pages convert impressions into clicks best and whether your organic presence (as a whole) is increasing or decreasing over time. It also offers you some technical SEO tools, such as the ability to upload a sitemap and index pages. I feel like it could offer more technical optimization advice.
Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Search Console is used by the marketing department to get a better understanding of who is coming to our site by using what keywords. This information provided by Google Search Console dictates our marketing spend for Google Adwords and Display Network
  • Organization of information
  • Detailed data
  • Troubleshooter
  • I cannot think of anything
Google Search Console helps you understand how users interact with your site, what makes them get to you, where all your backlinks of coming from, and a bunch of other useful features such as a mobile usability checker
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I primarily use Search Console, however, I am trying to get others within my department to use it more as a data resource for site performance & troubleshooting. We manage several, relatively smaller sites that don't often encounter manual actions, but if something comes up, it's important we move quickly for our clients to address it.
  • Performance analytics are much better than they were in the previous webmaster. Being able to go back 16 months to see trends forming has been really helpful to see where we are doing well & where we aren't.
  • Sitemap submission is very easy. Literally, 1-2 clicks and you're done.
  • Mobile usability feature makes monitoring very simple & clearly identifies any issues that needs to be fixed. Mobile user experience is really important to our business (and our users), so knowing how each of our clients' sites are doing on mobile is helpful.
  • Features that are missing, in my opinion, are the ability to remove URLs, structured data, crawl errors, fetch as Google, and HTML improvements.
  • I haven't encountered anything that is necessarily difficult to use. But there are a few features that are lacking in depth of details that I wish would provide more information. I would like to see when different bots crawl our clients' sites, such as the Google Smartphone.
If your goal is to get organic traffic through Google, you need to be on Search Console. It's not necessarily a direct communication tool to/from Google, however it is a sure way of getting notified by Google if they have major issues with your site. I don't trust the average position metric (underperformance), so I wouldn't use Search Console as the only way of tracking rank, but the ups/downs are decent indications of how your site is performing overall.
Megan Lemons | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Google Search Console to monitor every one of our websites. We use it in conjunction with Google Analytics as both a search optimization tool and to make sure everything is healthy web development-wise. It has proved especially helpful since the update. Tracking what keywords are actually being used by the people who visit our site and knowing the ins and outs of our link profile are the top use cases for Google Search Console.
  • Lists keywords that users find our site with.
  • Features how your site appears to site crawlers
  • Shows any issues in indexing
  • Not the most intuitive UI but greatly approved since the update.
  • Gets difficult to manage when domain changes take place or if you have multiple versions of one site
  • Needs more resources for SEOs. Training or something to help navigation easier.
In looking for software that will aid in the basics of website SEO, Google Search Console is perfect. Knowing queries, links, device usage, and indexing information is essential to keeping a healthy website and improving the site's ranking.
Dustin Brackett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Search Console is used to get better insight into our website as well as client's websites. It's really the only way to understand how the website is performing in Google search and what needs to be improved or changed. It also gives us the ability to see what keywords are being searched and clicked on.
  • Organic search insight
  • Keyword data
  • Issue identification
  • Wish there was just a combination of Analytics and Search Console. Not sure why they need to be separate tools.
This is really a no brainer. Every business should be using Google Search Console. It is a free tool that gives you a ton of insight into your website and organic search presence. If you don't already have it, do it now. There is literally no downside to having an account.
Adam Lumley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Search Console is used in both marketing and web development. Marketing is able to gain valuable incites to improve SEO and the development team is able to detect and improve errors in a fast and efficient manner.
  • Provides inbound keywords that can be linked directly to your Google Analytics account
  • Quickly update sitemaps and remove pages from search results
  • The fetch and render tool is very helpful to ensure your pages are appearing correctly in search results
  • It can be a little difficult to navigate
  • More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
  • An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
This is an essential tool for any website in my opinion. Google is the dominant search engine and this gives you the ability to directly influence how your site's pages, descriptions, etc appear in search results.
Nick Kretz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Google Search Console to measure website organic performance for all our SEO and website development clients. We also use the platform internal to monitor and diagnose any performance issues for our own site. Google Search Console helps to monitor website health when it comes to crawl budgets, html issues, schema/structured data validation and organic search performance monitoring for clicks, impressions, CTRs and Average position for specific keywords and pages on site.
  • High-level reporting on important factors that affect organic search position
  • Easy to understand how Google indexes and crawls your site gives you an assessment on how most web crawlers are crawling your site
  • Many tools to validate and optimize website performance with structured data, google data highlighter, AMP, re-index pages, sitemap verification
  • Difficult to navigate new UI in 2018, prefer old version so I'm constantly having to switch back
  • Can be challenging to work with if you're new to the platform and don't understand technical SEO, website optimization
Well suited for website optimization projects especially when it comes to organic search. It is important for anyone who is managing website content or structure to assess the health of the website and identify critical issues that may affect performance. Good for an analytics-minded professional who is comfortable interpreting raw data or exporting files to build reports or dashboards. Not well suited for paid advertising professionals or executives. More of a tool for the people working on implementation and SEO/development related website projects.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
As a web development company, we design and build websites for clients. After launch, we manage and maintain search rankings and search engine optimization (SEO) if a client contracts us for ongoing work. Part of this ongoing work includes submitting the sitemap to Google's webmaster tools and monitoring performance through Google's search console.
  • The search console ensures a website's sitemap is working properly and identifies any inconsistencies or errors in the sitemap like 4XX errors or 5XX errors and gives you an opportunity to fix the issues.
  • Gives users a high-level look at their analytics without having to deep dive into Google Analytics.
  • Shows analytics like impressions, click-throughs, etc. that Google Analytics doesn't do as well.
  • Search queries are nice to see but could be more detailed as far as if a user typed that in and actually clicked through or if they just saw it in the results.
  • Would be nice if you could do more keyword research in this tool rather than having to use Google AdWords to find keyword research.
If you are interested in understanding how users interact with your website but don't want to get "into the weeds" with Google Analytics and in-depth information, this offers a great high-level approach to understanding your web content better.
Dragan Nikolic | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Search Console and Google Webmaster Tools are being used by our marketing department. Verifying and analysing the data from Google Search Console is the first step in client acquisition.

You get the overview of your website's heath. This tool shows you major issues about the website and based on its findings your marketing department can create an SEO strategy.
  • Get alerts about issues and learn how to fix them.
  • Understand how Google sees your website.
  • Optimize your website using AMP, mobile usability and rich snippets.
  • Optimize your content with search analytics.
  • UI/UX has recently changed and not for the better.
  • The new Google Search Console relies on the old version, so sometimes you don't get all the data, unless you switch back to "old view."
  • New Google Search console is not as fast or reliable as the old version and often shows issues when there are none.
Claiming your website properties and verifying Google Search Console is the first thing any webmaster/owner/SEO should do. By doing this you get a window into Google's world and SEO algorithm.

If you're a startup company, you should do this to find out which keywords get you traffic and optimize your website for those, so Google Seach Console helps your content.

If you're an SEO agency, you should ask for GSC access to check the overall health and fix major SEO issues, etc...
Vanessa Suarez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Search Console is mainly being used by the SEO team in my organization, so about 5 persons in my company use it on a regular basis. Then, the analytics team uses that data, too, to investigate issues, traffic spikes or provide recommendations. The PPC team is starting to use it more when creating cross-team/cross-channel strategies.
  • This is a great tool to know what organic keywords are being used to enter your site, and you can compare them over time to see improvements of your SEO efforts.
  • The new interface is more user-friendly, clean, and nice to use than the old version. You can slice and dice keyword data, use filters, get granular on dates, pages, and devices. It offers a lot of valuable information, and it's totally free!
  • You can see keywords data for images, website, or videos!
  • I wish you could aggregate keyword data for images, website, and videos to see the total number of impressions and clicks.
  • I guess Google is still working on it, but I hope to see all the options that were available in the old version. It's still limited for some of our accounts.
Google Search Console is well suited for any company that runs their website on their own, or that uses all of the other Google products. It's free and easy to install, so why not take advantage of it! I would say it's not as suited for very large companies that use analytics tools other than GA. They should find a solution that connects with their tool to try to have all the data under the same house, in my opinion.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Search Console is the first tool our company uses to understand the performance of our marketing site when it comes to indexing and SERPs within Google, along with backlinks to our site. We also make sure all of our clients that we develop websites for are aware of it, and help them understand the data and use it to their advantage.
  • Provides details on what other sites contain backlinks to your site, along with the page they direct to within your site
  • Displays impressions and click throughs for Google search queries
  • Individual page performance by location and device category as it pertains to generating clicks leading to your site
  • Basic indexing and readability issues within your site
  • The new interface that just rolled out is much easier on the eyes
  • There are no real cons other than it is a basic website performance tool that should definitely not be used alone to improve your site.
  • The new interface took a little getting used to as I was very comfortable with the old interface, but the sleek design definitely outweighs this.
  • Syncing Search Console with Google Analytics is not the most intuitive thing
It is a basic tool that all website owners should be aware of and know how to use as it is an absolute basic necessity to understanding performance on Google. Other tools provide what Search Console does and more, so it can be bypassed. However, I always rely on Search Console as the ultimate source of truth for our site's performance on Google because, well, it's owned by Google.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It's mainly for the marketing team. It helps us monitor our site health, such as if we have broken links to fix, if our pages are mobile friendly or not, etc.
  • Good tracking on the broken links
  • Great insights on how you can fix the pages to make them mobile friendly
  • For some broken links, they have limited information of where it came from, so it's difficult to locate the real issue and fix.
Overall it is very useful for almost every organization. And if I remember correctly it is free to the public. So why not have it?
Sean Pomory | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Google Search Console to support public-facing websites within a single unit in our organization. Linked with Google Tag Manager, Analytics and Ads, it provides a powerful resource for us to: Identify Google indexing and crawling errors, track our organic search performance, identify and address optimization issues, submit sitemaps to Google, check security status of the site, demote links and maps that we no longer want promoted, among others.
  • Demote sitelinks
  • Submit sitemaps to Google
  • Review structured data elements on the
  • Listing external and internal links on the site
  • Disavow bad links
  • Fetching as Google
  • Poor UI
  • Significant data discrepancy between Analytics and Search Console
  • Unclear messaging around when a sitemap was submitted and when it was processed
  • Terrible support
  • Massive learning curve
Google Search Console is good. It is a solid tool that provides great analytics in many use cases. But it has many failings. To be clear, Marketers and Developers should certainly use Google Search Console, just in conjunction with other tools. I don't believe you can't recommend the tool in the SEO space because of its direct integration with Google. If you want to submit a site to Google directly, this is the only way to do it. So, business large and small, should use it.
Ben Rubenstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Google Search Console to support our public-facing website within a single unit in our organization (though it may also be in use on other sites). It serves a few different purposes: identifying and solving Google indexing and crawling errors, tracking our organic search performance, and identifying and addressing optimization issues.
  • Clearly flags areas where there are technical errors or "low-hanging fruit" we can address, such as duplicate title tags, security issues, or crawl errors.
  • Provides an easy way to keep Google up to date on our content/site organization - for example, the ability to upload/update sitemaps.
  • Offers sortable search analytics that allows us to determine if we're ranking for terms we think we should be, find unexpected search terms, or identify areas of underperformance. This helps us strategize around what content to create/optimize and potentially feeds into our paid search strategy.
  • I'd like more instructions about how to respond to certain errors I see - it can be difficult to understand when you see a red error message what it really means and how to fix it.
  • I'd appreciate warnings being 'ranked' somehow to understand what's really a big deal, and what might be a minor issue.
  • Search analytics is helpful but not comprehensive - you can only go back so far in the data, and can't see all the search terms that are sending traffic to your site.
I think Google Search Console is a very useful tool for someone/a team charged with managing a website and ensuring that it's set up to perform well in Google search. It does not cover everything, and you'll often need other tools or expertise to address issues that it might flag, but it's certainly a good starting point to find what might be holding your site back.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I've used Google Search Console for all companies I worked for. It's a great FREE tool for tracking keyword positions, impressions, clicks and CTR and other metrics for your websites. The good part is that the ranking data is coming directly from Google (while ALL other tools pull it through Google's API).
  • Rankings tracking for pages and keywords on Google.
  • Impressions, clicks and CTR tracking for separate keywords and pages on Google.
  • Comparing rankings, impressions, clicks, and CTR for different time periods.
  • It shows information about recent Google and GSC updates on the graph.
  • They used to have a limitation on how far back you can go with data (the limitation was 90 days), meaning you couldn't see data from 100 days ago. However, the new version (I think it's in Beta now) doesn't have this limitation anymore.
  • Also, it's not possible to group keywords and pages and track performance for groups. Tools like Conductor Searchlight have this function.
Great starting tool for any small to mid-sized business. It provides all internal SEO information that you need, including on-site improvement suggestions and backlink information (on top of the most popular functions like positions and click tracking).
Greg Dungan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Search Console is used across my whole organization and my client base. I use it to find crawl errors, test structured data, check the links to and within my sites, and much more. Google Search Console helps me keep my sites healthy and findable on the web. I have Google Search Console connected to Google Analytics and to third-party tools like SEMRush to give me a detailed view of how my sites are seen and indexed by Google.
  • Google Search Console lets me know if there are any crawl errors on my sites, so that I can fix them.
  • Google Search Console tells me when I have errors in my structured data. This is particularly helpful, because structured data can be extremely intricate. It's nice to have Google looking at the whole thing while I'm lost in the details.
  • Google Search Console helps me keep track of the links coming to my sites and the links within them. Both back-linking and cross-linking are necessary strategies for good SEO, so I appreciate being able to check them at a glance.
  • Google Search Console can be difficult to use when you first start. There's a bit of a learning curve, but Google also does a nice job of providing training and help docs.
  • As with anything that involves Google, I always wish that I could contact a human being when I have questions I can't answer or problems I can't solve. Unfortunately, contacting Google is next to impossible sometimes.
  • Google Search Console does an excellent job of detecting errors in structured data, but it can be very difficult to find instructions for fixing those errors.
Google Search Console is an absolute must if you build, manage, or maintain websites. It's also helpful is you deal in a company's business analytics. Whether you're in sales or marketing, you should be keenly aware of the information Google Search Console provides regarding your website and your company's online presence.
February 22, 2018

Searcher

Score 9 out of 10
Vetted Review
Verified User
Google search is easy to use and it finds many related links. It also 'remembers' your search history and I find this feature is helpful especially when I forget how I found a particular site in the past. The only downside I can think of is that it's difficult to find less popular items/links.
  • Search a location nearby
  • Search particular items
  • Search reviews of a particular item or establishment
  • Searching less popular items/reviews is a challenge.
Look for a particular store nearby.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Google Search Console all the time. One of my clients had once a case of Negative SEO when a competitor tried to lower their site's rankings in the search engines. It was really easy to disavow those untrusted links though GSC. This task cannot be accomplished anywhere else. You can get a list of bad links with other softwares but you can only disavow those links with this platform (GSC).
I also suggest adding your Google Console to your Yoast SEO plugin (if you don’t have you should have it) so you can track how Google is indexing your website.
  • Disavow bad links.
  • Search Analytics – so the viewer can quickly find all the search terms, pages and position of each term that brings traffic to the site.
  • Fetch as Google so you can test how Google crawls your site.
  • Google Search Console provides a list of HTML errors it discovered in the course of crawling your site but sometimes this feature is not up to date. Sometimes it shows errors that had been previously fixed.
Google Search Console is great for disavowing bad links and make sure there are no major issues when you launch a major update to your existing site.

One scenario that is less appropriate to use GSC is the Index Status section.
Because GSC allows you to authorize the http, https, www, and non-www version of your site independently, it can be confusing as to what is included in the Index Status metric.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Search Console is used by several teams across the whole of the organization. These teams generally sit within Marketing departments. The tool is used primarily by those involved in SEO efforts, but it has also proven beneficial for detecting user experience issues that happen to impact SEO such as broken links on websites.
  • Google Search Console is a good resource for learning which keywords are driving organic traffic to our websites. We realize that much of that data is actually not made available by Google, but even the data we get is worthwhile.
  • GSC is also the primary method we use for submitting brand new or significantly revised pages to Google for indexing.
  • GSC also helps us identify issues on our websites which impact not just SEO but also other areas.
  • As mentioned, the keyword data available is far from complete. Like most people involved in SEO, I would love to see all the other data not shown.
  • It's unfortunate that users can only look back at the last 90 days of data at any point in time. Fortunately we are able to integrate GSC with other tools that store this data for future reference.
  • GSC does occasionally flag warnings that have been applied to our sites' presences in search results. Often, these warnings are unnecessary and GSC makes it possible to have them reviewed and removed, but it is annoying that unnecessary warnings are visible even for a short time.
Anyone working in SEO should be looking at Google Search Console data, ideally connecting it to Google Analytics in order to enjoy the flow of data from one tool to another. But the tool was originally named Google Webmaster Tools and to be honest there are several tools available that any webmaster/front-end web developer would find useful for monitoring the health of their site.
Roel Timmermans | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use it to support our SEO efforts. Initially it was a main tool to work with sitemaps and update newly added pages. The latter is still a good option to manually submit new pages.

Mainly it's a useful addition to Google Analytics, which itself offers more value than Search Console.
  • Submit pages
  • Measure inbound links
  • Measuring indexed pages
  • Should be included in Analytics
It's a must have if you want to do well in SEO. Manually submitted pages and linked pages is a plus, submitting sitemaps as well. Overall though it offers too little to be a standalone product. Google should embed this into Analytics.

It often seems to show different information compared to Analytics and Google itself.
Nicholas De Salvo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We've used Google Search Console since it was introduced as Google Webmaster Tools as a way to upload sitemap information about websites. For years, it has been a standard line item in our website launch checklist as a vital resource for any site owner. Here you can interact with Google on how your site should be displayed, view any problems that may come up, see how Google views your website, and seemingly countless other useful things.
  • Verify site ownership with Google.
  • Upload real-time sitemaps to alert Google to new content on your website.
  • Review your website's search health.
  • View how Google looks at your website with specific page granularity.
  • I think the standard con here is that Google is a big business with lots of access to your data. We hope they behave responsibly with it, but there isn't as much transparency with how they analyze data or position your website as we might like.
I mentioned earlier that Google Search Console is a standard item on our website checklist because we believe that you need tools to be able to interact with Google if you expect to do business online. Every website should have this, and we do not say this about many tools.
Amber Stanley-Kruth | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Search Console (Webmaster Tools) is the flip side of Google Analytics. Analytics gives you data on your website from the user's point of view, as well as aggregate data on user behavior. Search Console gives you data from Google Bot or the search engine view, from simple to read search query data to more technical features like AMP and structured snippets. Like other Google platforms, there is a plethora of easy to find step by step instructions and explanations of how to use Search Console. It isn't used by or necessary for everyone in the company and is used only by the individuals that need this technical data to make sure the website is performing without errors and taking advantage of the multifaceted options to be visible and on good standing with Google Search.
  • Submit sitemap and robots.txt to make sure Google indexes the most recent version of your website and there aren't errors.
  • View, sort and filter search queries that provide your website with impressions and clicks. Also see the average position and click through rate of those keywords.
  • Take advantage of more advanced SERP features like AMP, structured snippets.
  • Discover crawl errors, duplicate/missing HTML elements, pages blocked from bots.
  • The interface is not as user-friendly as Analytics.
  • The additional features, like snippets, is (or seems) too confusing to use without advanced knowledge.
  • Crawl errors need better guides/explanation for how to resolve.
  • It would be nice to have a customizable report that could be used to archive and share this information.
If you're just starting out, this is useful for syncing to Analytics to get the "Search Console" data. Also pretty easy to submit a sitemap (go to your website URL and add "/sitemap" to your root domain - www.mysite.com/sitemap) and the extension (e.g. ".xml") will appear. Copy "/sitemap.xml" and paste into Search Console. For more intermediate/advanced web designers/developers this is essential for seeing what the Google bot sees and making the necessary changes for better search performance and taking advantage of enhanced SERP features.
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