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GTM is very user-friendly, cost-efficient, and easy to implement, and it also provides the features needed
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access,…
The following is a quick overview of editions offered by other software in similar categories
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…
GTM is very user-friendly, cost-efficient, and easy to implement, and it also provides the features needed
any company that wants to collect data into Google Analytics for an affordable price (free). It is fairly easy to learn but you will need to dedicate time … Event Tracking Web Tracking Pixel Tracking Custom Events Platform Integration Cost (Free) Tutorials … We have used GTM for its natur…
to look elsewhere. And it's free as well, so no reason to look for a more cost-effective solution. It is a platform that actually controls the market
into the experience. Even with the debugger, it can be really tough to see values that have been passed from your backend into the scripts. … easier to get up and running and "just works". However, it is relatively expensive.
tag management capabilities for our 50+ websites without a heavy financial cost associated with the software (It's free!). Google Tag Manager has also helped
behavior with data. We are able to use fewer dev hours, which are very expensive.
checkout process, and identify shortcomings and performing media channels Cheaper and faster implementation of third-party functionalities. Adding third-party
You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing … This has huge value for your company if you think about it: measuring your efforts quickly and…
installed that ISN'T the source code, GTM is your friend. And you can't beat the price. … that ISN'T the source code, GTM is your friend. And you can't beat the price.
allows me to track all the data points for managing customer acquisition cost as well as determining how good a specific campaign is doing and what expectations
important aspect of our business. The other tools work well, however, have heavy fees associated with their use.
GTM is for websites that need to be overly quick in loading, and cannot afford to have the little bit of overhead that GTM adds to a page load.
use these other products if you choose. GTM is free, so there is no real "cost" to using it. The other products are meant for a slightly less technical
reasons why Google Tag Manager has been chosen, and is finally a good choice: Cost to Customer, auto-event tracking, data layer customization and modularity
website clean of pixels on source code. Quick answers for measurement of values on the website. Easy way to identify problems in debug mode, before going
Variables that enable you to tune your firing rules and manipulate data layer values. Good selection of built-in tags that work especially well if you use Google
Cost is obviously a factor - GTM, Adobe Tag Manager and Qubit Opentag offers free … Angular.js framework. Use of enhanced ecommerce to track a "build & price"-type of website.
dramatically. No need for development as much. Cost - Google Tag Manager is free to use, and free is the best price when trying to get buy-in. Flexibility - … required - as easy as Google Tag Manager is to install I find for the most value, custom coding is still needed. Efficiency … Manager having a strong integration with their existing…