A must use tool for every website or App
I use Google Tag Manager daily. I make sure this is installed on every website I work on so I can easily deploy tags and not have to rely …
Overview
What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system…
Recent Reviews
Awards
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Popular Features
- Event tracking (61)9.999%
- Rules-driven tag execution (58)8.383%
- Tag library (59)7.878%
- Ease of writing custom tags (63)7.575%
Pricing
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What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access,…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Falcon?
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…
Product Demos
Aori Tutorial Demo Full Google Ads SKAG Setup
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Server-Side Tagging in Google Tag Manager (First Look & Demo)
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How to Setup Google Tag Manager for Clickfunnels: Step by Step
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Codeless Insight Tags Using Google Tag Manager
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A/B testing with Google Tag Manager - demo of gtmtesting.com
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Track Add to Cart in Google Tag Manager
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Features
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Product Details
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What is Google Tag Manager?
Google Tag Manager Integrations
Google Tag Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.
Reviewers rate Event tracking highest, with a score of 9.9.
The most common users of Google Tag Manager are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(232)Attribute Ratings
Reviews
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June 27, 2022
A must use tool for every website or App
Score 10 out of 10
Vetted Review
Verified User
Google tag manager is free to use and is a Google product so it works seamlessly with any Google tool such as analytics or optimizes. I haven't found features that this tool is missing compared to the paid options available. I am able to do everything I need with GTM.
April 14, 2022
GTM is great for site tagging & tracking!
Score 10 out of 10
Vetted Review
Verified User
October 29, 2021
Using Google Tag Manager to simplify tracking code management
I do not know of any other service like [Google] Tag Manager that I would trust to manage all my tracking tags.
October 26, 2021
Google Tag Manager - Not as Easy as I Thought 😬
I am not sure if you can fully consider using Bitly as an alternative for Google Tag Manager, but similar tracking efforts can be achieved by creating custom links for specific actions on your website. It is much easier to implement and viewing the statistics in the bit.ly dashboard is rather easy. You can also track your bit.ly links in your Google Analytics account, however, it takes a little finagling to be able to know which link goes where.
September 28, 2021
GTM: Best in Service for Free
- Heap
We have used GTM for its natural integrations and the cost is free. The fact that we have to learn the program was an upside as it has made our team smarter and savvier when discussing what can and cannot be tracked.
Heap on the other hand is a paid service that has a fully integrated tracking system. They are a Google Analytics meets GTM and it's a fantastic tool for the price. The ease of going to your website and just clicking a button, page, or any object and guaranteeing the ability to measure tracking is a huge time saver and leaves no room for doubt.
However, the price is the biggest breaker along with our need to constantly update and upload advertising pixels. Thus we ended up with Google Tag Manager.
Heap on the other hand is a paid service that has a fully integrated tracking system. They are a Google Analytics meets GTM and it's a fantastic tool for the price. The ease of going to your website and just clicking a button, page, or any object and guaranteeing the ability to measure tracking is a huge time saver and leaves no room for doubt.
However, the price is the biggest breaker along with our need to constantly update and upload advertising pixels. Thus we ended up with Google Tag Manager.
September 16, 2021
Google Tag Manager - Your Codeless Integrations Goto Tool
I actually didn't use any other service. The Google Tag manager service is so good for websites and web apps that I never had a reason to look elsewhere.
And it's free as well, so no reason to look for a more cost-effective solution.
It is a platform that actually controls the market
And it's free as well, so no reason to look for a more cost-effective solution.
It is a platform that actually controls the market
June 22, 2021
This is the tracking tool you need to be using
Tag Manager works in conjunction with Google Analytics. I would describe analytics as a 101 level course, and Tag Manager as a 401 level course. Both are good, both are relevant, but one will far outpace the other as far as practical application and things that you will benefit from.
May 13, 2021
Great Tool - Especially for Newbies!
We typically default to GTM since it is free and provides a majority of the benefits you are looking to achieve by implementing this kind of tool. The paid solutions are great but typically reserved for a more niche client base that has very specific needs.
I didn't really used/tried anything else, because Google Tag Manager does a great job and is FREE to use
March 14, 2020
Google Tag Manager lets you track custom events on your website without having to change your website code.
February 26, 2020
Quick and Easy Tags
Google Tag Manager is a little different than the other software we've used. This not only gives us the means for tracking our websites but it also tells us if we've implemented the tag correctly and how well the website has been performing after the tag has been implemented into the booking engine.
January 23, 2020
Excellent Tag Manager With a Learning Curve
- Adobe Dynamic Tag Management (DTM)
My subscription with Adobe comes with the full suite of their products, including DTM. I tried using their tag manager but found that it was much more challenging to use than Google Tag Manager. It also seemed more limited in the way it worked with our AdWords account, which was a deal-breaker for us. We use AdWords for retargeting, so we needed something that worked seamlessly with it.
If you are using Google Analytics, then it only makes sense to use Google Tag Manager. GTM has better Event Tracking, data layer handling, and modularity. It is well documented and easy to find solutions and community support for almost any imaginable use-case scenario with GTM. The preview and testing is great, and the seamless integration and support for so many 3rd party products just keeps getting better.
January 18, 2020
Google Tag Manager is a solid choice for web tag management
- Segment
I think Google Tag Manager is hard to beat, given that it is a free service Google offers. It also requires you to implement most of the integrations manually, it doesn't have many built-in. Segment, in contrast, is much easier to get up and running and "just works". However, it is relatively expensive.
December 17, 2019
Reasons You Should Use Google Tag Manager
Google Analytics is too poor without Google Tag Manager
December 17, 2019
The Best All-In-One Google Tracking Solution On The Market!
- Facebook Pages Manager, Facebook for Business, Google Ads (formerly AdWords), Google Ad Manager, Google Analytics and Hotjar
Google Tag Manager does what others can't for Google Ads, for example. That's why it's a must-have for any website owner who plans to market their website. In addition, it makes the implementation of various other tracking tools very simple.
November 17, 2019
Google Tag Manager (GTM) Review
Google Tag Manager has many training resources online that our team relied on when recommending to clients why they should use GTM. It's one thing to share a recommendation with a client, it's another to be able to train them on it. I haven't seen these available resources for any other tag management system online.
November 07, 2019
Google Tag Manager Review
June 27, 2019
Google Tag Manager Sets You Free from IT!
Score 9 out of 10
Vetted Review
Verified User
GTM is really good at monitoring usage of the entire website and tracking customer journeys. This leads to site optimization and a reduced funnel path for consumers, which drives up conversions. The biggest benefit is that it allows marketers more access to changing these tags since traditionally this would have to be done through a developer within our IT department.
As far as I know, Google Tag Manager is the only program that provides this service.
Google Tag Manager is used hand in hand with Google analytics. I do favor Adobe Analytics over Google's free version, though I have not used Analytics 360. Adobe does not have any limitations on the number of dimensions applied to a metric. This can be stunting when trying to merge data. Adobe also doesn't have a Tag Manager alternative that I am aware of.
November 13, 2018
Google Tag Manager: A must have free tool for tracking!
Google Tag Manager is the only tag management tool I have used.
So far we've only used Google Tag Manager, we haven't tried anything else.
Hotjar is a little different animal but is still very useful in terms of tracking. I think using Hotjar along with Google Tag Manager can provide additional levels of insight into user behavior and optimization opportunities that might otherwise be missed. I think these tools more complement one another rather compete with each other.
I have not used or evaluated other products for this type of tracking.