Overview
What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system…
GTM is great for site tagging & tracking!
The Leading Tag Management App
Using Google Tag Manager to simplify tracking code management
Google Tag Manager - Not as Easy as I Thought 😬
Wouldn't Want To Live Without It
An easy to use tool for small busineses
GTM: Best in Service for Free
Google Tag Manager - Your Codeless Integrations Goto Tool
For marketing use, we implement advertising pixels from the main platforms - Facebook, Google, LinkedIn, …
This is the tracking tool you need to be using
Great Tool - Especially for Newbies!
FREE and POWERFUL software which allows to manage various tracking codes from one place
Google Tag Manager lets you track custom events on your website without having to change your website code.
Quick and Easy Tags
Excellent Tag Manager With a Learning Curve
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Event tracking (61)9.999%
- Rules-driven tag execution (58)8.383%
- Tag library (59)7.878%
- Ease of writing custom tags (63)7.575%
Pricing
What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access,…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
25 people also want pricing
Alternatives Pricing
What is Falcon?
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…
Product Demos
Aori Tutorial Demo Full Google Ads SKAG Setup
Server-Side Tagging in Google Tag Manager (First Look & Demo)
How to Setup Google Tag Manager for Clickfunnels: Step by Step
Codeless Insight Tags Using Google Tag Manager
A/B testing with Google Tag Manager - demo of gtmtesting.com
Track Add to Cart in Google Tag Manager
Features
Security
This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.
- 9.8Role-based user permissions(53) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Tag Management
Features related to tag management
- 7.8Tag library(59) Ratings
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
- 8Tag variable mapping(52) Ratings
The software allows users to manipulate data and map it to known variables in the tag without custom development.
- 7.5Ease of writing custom tags(63) Ratings
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
- 8.3Rules-driven tag execution(58) Ratings
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
- 7.8Tag performance monitoring(55) Ratings
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
- 8.3Page load times(46) Ratings
The tag management software has helped improve page load speeds.
- 8.4Mobile app tagging(32) Ratings
The software can manage tags for mobile apps as well as websites.
- 8.7Library of JavaScript extensions(35) Ratings
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Data Management & Integrity
Features related to data management and integrity
- 9.9Event tracking(61) Ratings
The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.
- 9.8Mobile event tracking(44) Ratings
The software tracks mobile-specific interactions, such as zoom, rotate, and dialing phone numbers.
- 8.6Data distribution management(39) Ratings
The software manages the collection and distribution of data among various technologies.
- 8.7Universal data layer(55) Ratings
The software utilizes a set of universal data made available through the browser, server, or HTML content.
- 7.9Automated error checking(44) Ratings
The software automatically detects and alerts users of code errors.
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is Google Tag Manager?
Google Tag Manager Integrations
Google Tag Manager Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(232)Attribute Ratings
Reviews
(1-25 of 68)A must use tool for every website or App
- We say our site speed increase after implementation.
- Marketing is able to more quickly deploy tags and manage tracking codes.
- Speed of campaign deployment dramatically increased.
GTM is great for site tagging & tracking!
- Increased team efficiency.
- Increased major KPIs.
- Decreased page load time.
The Leading Tag Management App
- Frees up development time, increasing efficiency and productivity
- Enables transparency among development team and marketing teams
- Broadens the depth of analytics
Using Google Tag Manager to simplify tracking code management
- We can deploy tag changes within minutes rather than getting a code review and pushing in 24 hours.
- Adding subdomains only requires a single tag to add and QA vs adding multiple tags.
Google Tag Manager - Not as Easy as I Thought 😬
- Being able to see if our pdf publications are being read has allowed us to pivot and focus on our top items, instead of spending time on items that are not being utilized. This has a positive impact on ROI as staff time is better spent.
- The positives outweigh the negatives as far as staff time goes for implementation. Although it took a while to get it set up, we no longer need to reach out to our website management company for pdf views. This saves internal staff time (and money).
Wouldn't Want To Live Without It
- Improves organisational processes and efficiency
- Improves data collection and insights
An easy to use tool for small busineses
- It's been good for our small team! You get what you paid for so we are satisficed with the features we have access to
GTM: Best in Service for Free
- GTM has allowed us to show positive ROI for multiple clients via connecting their two websites so that they could see the amount of money advertising generates.
- GTM has also shown a positive ROI from an internal perspective as we can use templates to immediately upload our standard, customized event tracking which saves hours of testing and configuration.
- GTM's lack of error catching features has caused more time and individual testing but the improved preview feature has helped save time.
Google Tag Manager - Your Codeless Integrations Goto Tool
- The codeless pixel implementation saves days on waiting for a version to go live.
- The platform is so easy to use that you can fix any implementation mistake in minutes, without a developer
- Using the software reduces hard code errors on the site
This is the tracking tool you need to be using
- It's been a huge help in providing fantastic analytics to clients.
- We're now tracking much more than basic analytics.
- It's saved developer time because they only need to add one code, and account managers can create tags.
Great Tool - Especially for Newbies!
- Improved page load time
- Cleaner analytics data across all vendors
- Vastly increased speed to adding or fixing analytics tags
- saves a lot of development time when managing multiple tags
- allows to add custom ways of firing tracking codes based on specific factors, which increases ROI of ad campaigns
Google Tag Manager lets you track custom events on your website without having to change your website code.
- It is crucial because we had to implement a way of tracking an important event that is part of our conversion funnel.
Quick and Easy Tags
- It shows us who went to the booking engine and didn't book so we can see if there are any changes that need to be made there.
- When the tag doesn't fire for a while we have no data to collect for the client so we have months of work and nothing to show for it.
Excellent Tag Manager With a Learning Curve
- We have been able to retarget customers who have abandoned a purchase with us and convert them at a later point.
- We can measure the success of specific lead-gen tools we have on our site and, with the help of Analytics, relocate them to a more suitable location where their success improves.
- Centralised control of tags, understanding of performance and usage
- Limited reliance on programmers to implement tags and events, set it up once
Google Tag Manager is a solid choice for web tag management
- If setup correctly, it enables companies to spend much less engineering time on deploying tags. Additionally, deployment is instant. Companies don't have to do their normal code deployment process.
- Allows multiple people to manage tags with it's version control and testing features.
GTM is the standard for a reason
- Fast test time
- Fewer developer hours
Reasons You Should Use Google Tag Manager
- Without GTM, I can't get the results I have now.
- Analytics becomes more usable thanks to GTM.
The Best All-In-One Google Tracking Solution On The Market!
- We have seen a great ROI so far using this tool.
- This utility is A MUST for every website.
Google Tag Manager (GTM) Review
- GTM has allowed clients that haven't had much experience in tracking onsite metrics or analytics an ability to do so.
- The seamless implementation of GTM also allows advertisers an opportunity to recommend multiple paid media channels to clients and show them the ability of paid media.
Google Tag Manager Review
- Google Tag Manager has helped our business by giving us a platform to prove results.
- The platform's learning curve caused a negative impact on our ROI because of how long it took to train on.
Google Tag Manager is a great tag managing solution for less complex websites and tagging needs.
- Google Tag Manager has increased our ROI by increasing our time to market for retargeting and conversion tracking, which would normally have taken months through IT deployments.
- Google Tag Manager has also helped our business positively by giving us tag management capabilities for our 50+ websites without a heavy financial cost associated with the software (It's free!).
- Google Tag Manager has also helped us by integrating so easily with other Google products, and since we're already heavily invested in the Google ecosystem, this provides ongoing efficiencies and ease of use across Google products/platforms.
Fantastic tool all GA users should use!
- GTM has allowed our marketing team to operate separately from the developers, who can add time to project timelines that need to be done quickly.
Google Tag Manager Sets You Free from IT!
- Being able to track user's journeys through tagging helps greatly with optimizing that journey to drive up conversion rates.
- The ease of adding additional tags helps with better tracking and better optimizations.
- Helps greatly with tracking the click-throughs from search ads which leads to lower CPC.