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Google Tag Manager

Google Tag Manager

Overview

What is Google Tag Manager?

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Event tracking (61)
    9.9
    99%
  • Rules-driven tag execution (58)
    8.3
    83%
  • Tag library (59)
    7.8
    78%
  • Ease of writing custom tags (63)
    7.5
    75%
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Pricing

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N/A
Unavailable

What is Google Tag Manager?

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Falcon?

Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…

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Product Demos

Aori Tutorial Demo Full Google Ads SKAG Setup

YouTube

Server-Side Tagging in Google Tag Manager (First Look & Demo)

YouTube

How to Setup Google Tag Manager for Clickfunnels: Step by Step

YouTube

Codeless Insight Tags Using Google Tag Manager

YouTube

A/B testing with Google Tag Manager - demo of gtmtesting.com

YouTube

Track Add to Cart in Google Tag Manager

YouTube
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

9.8
Avg 8.6

Tag Management

Features related to tag management

8.1
Avg 8.0

Data Management & Integrity

Features related to data management and integrity

9
Avg 8.3
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Product Details

What is Google Tag Manager?

Google Tag Manager Integrations

Google Tag Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.

Reviewers rate Event tracking highest, with a score of 9.9.

The most common users of Google Tag Manager are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(232)

Attribute Ratings

Reviews

(1-25 of 68)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Being able to see if our pdf publications are being read has allowed us to pivot and focus on our top items, instead of spending time on items that are not being utilized. This has a positive impact on ROI as staff time is better spent.
  • The positives outweigh the negatives as far as staff time goes for implementation. Although it took a while to get it set up, we no longer need to reach out to our website management company for pdf views. This saves internal staff time (and money).
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • GTM has allowed us to show positive ROI for multiple clients via connecting their two websites so that they could see the amount of money advertising generates.
  • GTM has also shown a positive ROI from an internal perspective as we can use templates to immediately upload our standard, customized event tracking which saves hours of testing and configuration.
  • GTM's lack of error catching features has caused more time and individual testing but the improved preview feature has helped save time.
Tsahi Tal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • The codeless pixel implementation saves days on waiting for a version to go live.
  • The platform is so easy to use that you can fix any implementation mistake in minutes, without a developer
  • Using the software reduces hard code errors on the site
Travis Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It's been a huge help in providing fantastic analytics to clients.
  • We're now tracking much more than basic analytics.
  • It's saved developer time because they only need to add one code, and account managers can create tags.
February 26, 2020

Quick and Easy Tags

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It shows us who went to the booking engine and didn't book so we can see if there are any changes that need to be made there.
  • When the tag doesn't fire for a while we have no data to collect for the client so we have months of work and nothing to show for it.
Dave Becker | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • We have been able to retarget customers who have abandoned a purchase with us and convert them at a later point.
  • We can measure the success of specific lead-gen tools we have on our site and, with the help of Analytics, relocate them to a more suitable location where their success improves.
Alec Dibble | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • If setup correctly, it enables companies to spend much less engineering time on deploying tags. Additionally, deployment is instant. Companies don't have to do their normal code deployment process.
  • Allows multiple people to manage tags with it's version control and testing features.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • GTM has allowed clients that haven't had much experience in tracking onsite metrics or analytics an ability to do so.
  • The seamless implementation of GTM also allows advertisers an opportunity to recommend multiple paid media channels to clients and show them the ability of paid media.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Google Tag Manager has increased our ROI by increasing our time to market for retargeting and conversion tracking, which would normally have taken months through IT deployments.
  • Google Tag Manager has also helped our business positively by giving us tag management capabilities for our 50+ websites without a heavy financial cost associated with the software (It's free!).
  • Google Tag Manager has also helped us by integrating so easily with other Google products, and since we're already heavily invested in the Google ecosystem, this provides ongoing efficiencies and ease of use across Google products/platforms.
Score 9 out of 10
Vetted Review
Verified User
  • Being able to track user's journeys through tagging helps greatly with optimizing that journey to drive up conversion rates.
  • The ease of adding additional tags helps with better tracking and better optimizations.
  • Helps greatly with tracking the click-throughs from search ads which leads to lower CPC.
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