Google Tag Manager Reviews & Ratings 2025

Overview

What is Google Tag Manager?

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system…

Learn from top reviewers

Simplify, Track, Optimize: The Power of Google Tag Manager

Rating: 10 out of 10

February 27, 2025

Vetted ReviewVerified User

We use for marketing, analytics and cookie/trackers management. We have integrated Google Tag Manager with Google Analytics 4, and we also do some Marketing campaigns using Pi...

Walter Alejos

Team Lead - Information Technology

Tech Lead Engineer

23andMe

7 years of experience

Verified on LinkedIn

Google Tag Manager is a must have

Rating: 9 out of 10

January 4, 2025

IncentivizedVetted ReviewVerified User

I use Google Tag Manager to track custom events and user actions not collected automatically in GA4. Google Tag Manager enables my organisation to be more granular in its repo...

Alexandre Istamboulian

Manager - Product Management

Global Web Product Manager

CSC Global

6 years of experience

GTM offers a variety of solutions

Rating: 8 out of 10

December 28, 2024

IncentivizedVetted ReviewVerified User

We use Google Tag Manager to track analytics/GA4 and adroll data across all of our websites. We can create the tags and triggers needed to report back to our clients and provi...

Verified user

Employee

8 years of experience

A must use tool for every website or App

Rating: 10 out of 10

June 27, 2022

Vetted ReviewVerified User

I use Google Tag Manager daily. I make sure this is installed on every website I work on so I can easily deploy tags and not have to rely on developer resources to get this do...

Tyler Heaps

Director - Marketing

Director of Marketing

Rain Retail Software

6 years of experience

Wouldn't Want To Live Without It

Rating: 10 out of 10

October 6, 2021

IncentivizedVetted ReviewVerified User

Google Tag Manager is brilliant in that it provides marketers and agencies alike be able to implement and deploy immediately without having to hassle or wait for developers to...

Quentin Aisbett

Director - Marketing

Digital Strategist

OnQ Marketing

3 years of experience

Log in with LinkedIn to see content from your network

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Return to navigation

Pricing

View all pricing

Google Tag Manager

N/A

Unavailable

What is Google Tag Manager?

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access,…

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

29 people also want pricing

Alternatives Pricing

Visual Visitor

$199

per month 2 Users, 1 Administrator

What is Visual Visitor?

Visual Visitor's Platform combines B2B intelligence, company contact data, engagement software, and identification tools. Visual Visitor offers anonymous website visitor tracking so marketers can better understand who lands on a website.

Return to navigation

Product Demos

Aori Tutorial Demo Full Google Ads SKAG Setup

YouTube

Server-Side Tagging in Google Tag Manager (First Look & Demo)

YouTube

How to Setup Google Tag Manager for Clickfunnels: Step by Step

YouTube

Codeless Insight Tags Using Google Tag Manager

YouTube

A/B testing with Google Tag Manager - demo of gtmtesting.com

YouTube

Track Add to Cart in Google Tag Manager

YouTube

View more demos

Return to navigation

Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

6.3

Avg 8.2

Tag Management

Features related to tag management

8.1

Avg 8.1

8
Tag library
(62) Ratings
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
8.5
Tag variable mapping
(54) Ratings
The software allows users to manipulate data and map it to known variables in the tag without custom development.
5.7
Ease of writing custom tags
(66) Ratings
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
6.7
Rules-driven tag execution
(61) Ratings
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
10
Tag performance monitoring
(56) Ratings
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
8
Page load times
(48) Ratings
The tag management software has helped improve page load speeds.
10
Mobile app tagging
(33) Ratings
The software can manage tags for mobile apps as well as websites.
8
Library of JavaScript extensions
(37) Ratings
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

Data Management & Integrity

Features related to data management and integrity

7.2

Avg 8.1

8.7
Event tracking
(64) Ratings
The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.
8
Mobile event tracking
(46) Ratings
The software tracks mobile-specific interactions, such as zoom, rotate, and dialing phone numbers.
8.5
Data distribution management
(41) Ratings
The software manages the collection and distribution of data among various technologies.
8
Universal data layer
(58) Ratings
The software utilizes a set of universal data made available through the browser, server, or HTML content.
3
Automated error checking
(45) Ratings
The software automatically detects and alerts users of code errors.

Return to navigation

Product Details

About
Integrations
Tech Details
FAQs

What is Google Tag Manager?

Google Tag Manager Integrations

Google Tag Manager Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.

Reviewers rate Tag performance monitoring and Mobile app tagging highest, with a score of 10.

The most common users of Google Tag Manager are from Small Businesses (1-50 employees).

Return to navigation

Comparisons

View all alternatives

Compare with

Reviews From Top Reviewers

View all reviews

(1-5 of 52)

Sort By *

Google Tag Manager is a must have

Rating: 9 out of 10

Incentivized

January 04, 2025

AI

Alexandre Istamboulian

Global Web Product Manager

CSC Global (Financial Services, 5001-10,000 employees)

Vetted Review

Verified User

6 years of experience

Alternatives Considered

Google Analytics

As I said before, GA4 doesn’t allow for much custom tracking so using Google Tag Manager to fill the gaps makes sense. There are many tools available to track conversions and user actions but the most sensible option for us was to go with Google Tag Manager as most of our Marketing tools are in the Google ecosystem.

GTM offers a variety of solutions

Rating: 8 out of 10

Incentivized

December 28, 2024

Verified User

Employee in Product Management

Information Technology & Services Company, 51-200 employees

Vetted Review

Verified User

8 years of experience

Alternatives Considered

Google Analytics and Google Ads

With GTM we are able to integrate GA4 with other platforms we use. We can then send data to GA4 and AdWords and relay that info to our customers. They all work well together and give us a good opportunity to report back to our clients. We haven't used a ton of other products that do what GTM does, so I guess it has a leg up there.

A must use tool for every website or App

Rating: 10 out of 10

June 27, 2022

TH

Tyler Heaps

Director of Marketing

Rain Retail Software (Computer Software, 51-200 employees)

Vetted Review

Verified User

6 years of experience

View profile

Alternatives Considered

Tealium iQ Tag Management System

Google tag manager is free to use and is a Google product so it works seamlessly with any Google tool such as analytics or optimizes. I haven't found features that this tool is missing compared to the paid options available. I am able to do everything I need with GTM.

GTM: Best in Service for Free

Rating: 10 out of 10

Incentivized

September 28, 2021

MS

Matthew Stewart

Marketing Analyst

Stone Ward Advertising (Marketing & Advertising, 51-200 employees)

Vetted Review

Verified User

3 years of experience

Alternatives Considered

Heap

We have used GTM for its natural integrations and the cost is free. The fact that we have to learn the program was an upside as it has made our team smarter and savvier when discussing what can and cannot be tracked.

Heap on the other hand is a paid service that has a fully integrated tracking system. They are a Google Analytics meets GTM and it's a fantastic tool for the price. The ease of going to your website and just clicking a button, page, or any object and guaranteeing the ability to measure tracking is a huge time saver and leaves no room for doubt.

However, the price is the biggest breaker along with our need to constantly update and upload advertising pixels. Thus we ended up with Google Tag Manager.