Google Tag Manager Reviews

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Score 9.1 out of 100

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Reviews (1-25 of 56)

Dave Becker | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

If you have the time to learn what Google Tag Manager can do, and know some technical coding info or are willing to learn, it is a great solution to implement tracking pixels. If that doesn't sound like you or if you have tried in the past and can't get it, you might want to hire someone to manage it for you.
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Alec Dibble | TrustRadius Reviewer
Score 8 out of 10
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Likelihood to Recommend

I think Google Tag Manager is a good fit for any company that utilizes several marketing, ad and/or analytic services. Once it is set up correctly, it minimizes the engineering effort to do pixel/tag implementation. It also is much easier to audit tags in Google Tag Manager vs spread out across a codebase.
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Nathan Cavicchi | TrustRadius Reviewer
Score 10 out of 10
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Likelihood to Recommend

Small to large--if you have a web property, using Google Tag Manager will speed up your process. Even if you just have Google Analytics firing, you will need to add more later. Also, if you just have Google Analytics, you can more easily customize it and deploy quickly.
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Wadie Aroua | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

For a marketer like me, it's a magic tool that gives me all the data I need to make decisions and get better results. I don't need a developer--I do everything myself. All I have to do is insert snippets of code. Of course, I have to define events, variables, and tags
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Likelihood to Recommend

Google Tag Manager (GTM) is essential for any business with websites or apps. It is one source to handle deployment, monitoring and troubleshooting of having 3rd party platforms collecting data or interacting with your website. For example, Google Analytics, Adwords, Facebook Pixel integration, LinkedIn integration, Hotjar, and the list goes on and on.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Likelihood to Recommend

GTM is well suited for companies that are running paid media. This allows each channel or partner to have the same key performance indicators that can be found on the site. This is especially relevant to advertisers running SEO and Display media as those pixels can be directly implemented within the GTM.
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Anonymous | TrustRadius Reviewer
November 07, 2019

Google Tag Manager Review

Score 8 out of 10
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Likelihood to Recommend

As cumbersome as Tag Manager can be at times, it's really a great tool for tracking specific items on a website. If any of your KPIs have to do with web performance, this tool is a must in order to point to success and measure results well. It takes a bit of getting used to but it's extremely helpful to see how users are interacting with the site.
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Travis Brown | TrustRadius Reviewer
Score 10 out of 10
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Likelihood to Recommend

If you aren't using Google Tag Manager when you are creating a site and implementing analytics, you are doing yourself a disservice. This is a free tool that I believe is not used more, because either people don't know or they are too intimidated by the startup. However, when you push through, you see how valuable this tool becomes and how much more it opens up your data for analysis.
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Richard Perroset | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

Google Tag Manager basically takes all the tags that are normally put within the page source and pools them all in one central place and then deploys them according to rules. Think of Google Tag Manager (GTM) as a taxi dispatcher; where the taxi(es) are the tags and the destinations are the various platforms. So as a user’s request goes in, GTM sends the taxi(es) to the various destinations (platforms) including Google Analytics, AdWords, Linkedin, or even other third-party tags. GTM (Taxi Dispatcher) knows where the destinations (Platforms) are and has all the info it needs to get each taxi (tag) to fire and what driver to send to that location (Platform).
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Ellen Evans | TrustRadius Reviewer
Score 10 out of 10
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Likelihood to Recommend

For small eCommerce teams that don't have a full dev team for support, this product is your friend. Stop waiting on the dev team to tag something or implement a pixel, use GTM! I am such a fan after understanding the capabilities and the red tape it eliminates. Get your work done faster, just invest the time to learn this product.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

Google Tag Manager is a great tool for marketing and analytics teams, which empowers them to implement and manage a wide variety of tracking scripts. It also removes the need for IT support for deployments (as any tag management software should help do).
Google Tag Manager is great for basic and moderate level tagging, but I would caution against using for more complex tagging, and would consider looking at a paid provider instead.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

Google Tag Manager is great if you have several tracking scripts you want to use (Google Analytics, Google Ads, Bing Ads, etc) but you don't necessarily want to hard-code those scripts onto your website. Additionally, Google Tag Manager makes event tracking much easier than alternate methods.
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Santiago Valdés | TrustRadius Reviewer
Score 10 out of 10
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Likelihood to Recommend

If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.
You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms.
This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).

Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed.
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J.P. VanderLinden | TrustRadius Reviewer
Score 8 out of 10
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Likelihood to Recommend

If your site has been using plugins to inject tracking or javascript deployment, they are likely adding unnecessary bloat. If the lag time to get new tracking in place feels like an Ice Age because marketers have to talk to developers and then get in line, there's a faster way. If you want to have a single place to check for whether tracking is installed that ISN'T the source code, GTM is your friend.

And you can't beat the price.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

I would really recommend GTM. It's an easy-to-learn tool that can achieve great things.
I think every marketer should know how to use GTM, at least the basic concept of creating tags and triggers. There are many non-Google online tutorials and scripts that other people have already written, which makes it even easier to achieve your goal.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Likelihood to Recommend

Google Tag Manager is an excellent tool for adding third-party scripts. When something goes wrong with them or when they need a quick change - you don't need to wait for your next release date. Just get the fix done, check that it's working correctly with the preview mode, and publish.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Likelihood to Recommend

Any scenario in which you want to do any level of analytics on web traffic is very well suited for GTM. It can trigger third-party pixel events with custom HTML tags as well as any of the native tags that are built into the system, so it can help the less technically savvy marketer implement the solutions they historically would have to ask a webmaster or developer for help with.
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Ben Rubenstein | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

I think GTM is particularly well-suited for organizations that run multiple sites and have an interest in managing to track across and between those properties. It makes tracking across domains much simpler than the standard Google Analytics setup. It might not be worthwhile to switch to GTM if you run a single site or don't have plans to implement detailed user engagement that requires a lot of custom code.
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Luiz Lai | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

Google Tag Manager is great for increasing agility in publishing, changing, and managing marketing tags and other tools. For an online business, that makes all the difference. It is free and has a friendly interface, and we can say that it does not take a programmer to start using it.
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Justin Angelson, Digital and AI Solution Expert | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

In general Google Tag Manager is well suited to help marketing professionals manager their tracking pixels for Adwords, Analytics, Remarketing, and other tracking pixels, easily and in one place. It lets you get the tags/pixels created and deployed live onto the websites without having a lot of time taken up by any coding or development professionals.
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Dylan Redd | TrustRadius Reviewer
Score 10 out of 10
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Likelihood to Recommend

Tag Manager is great for any website, especially if you are integrating a variety of different services into your website. When using tag Manager you don't have to dig through code to figure out where a snippet of code is hiding. It is all organized and labeled.
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JC Matthews | TrustRadius Reviewer
Score 8 out of 10
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Likelihood to Recommend

Google Tag Manager is well suited for service and e-commerce businesses scenarios like tracking specific data especially for specific products tracking click-through rates as well as sales. I will say is less appropriate if you don't have a large number of things to track or a much smaller business is starting off you might want to try and outside tracking system because it is extremely complicated.
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Feature Scorecard Summary

Role-based user permissions (43)
8.8
Tag library (47)
8.4
Tag variable mapping (43)
8.3
Ease of writing custom tags (51)
7.6
Rules-driven tag execution (48)
8.3
Tag performance monitoring (45)
7.4
Improved page load times (39)
7.2
Mobile app tagging (26)
7.1
Library of JavaScript extensions (30)
7.2
Event tracking (50)
9.5
Mobile event tracking (36)
8.7
Data distribution management (31)
7.9
Universal data layer (45)
8.9
Automated error checking (38)
7.0

About Google Tag Manager

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.
Categories:  Tag Management

Google Tag Manager Integrations

Google Tag Manager Technical Details

Operating Systems: Unspecified
Mobile Application:No