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Google Tag Manager

Google Tag Manager

Overview

What is Google Tag Manager?

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system…

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Learn from top reviewers

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Product Demos

Aori Tutorial Demo Full Google Ads SKAG Setup

YouTube

Server-Side Tagging in Google Tag Manager (First Look & Demo)

YouTube

How to Setup Google Tag Manager for Clickfunnels: Step by Step

YouTube

Codeless Insight Tags Using Google Tag Manager

YouTube

A/B testing with Google Tag Manager - demo of gtmtesting.com

YouTube

Track Add to Cart in Google Tag Manager

YouTube
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

4.5
Avg 8.0

Tag Management

Features related to tag management

6.7
Avg 7.9

Data Management & Integrity

Features related to data management and integrity

6.2
Avg 8.0
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Product Details

What is Google Tag Manager?

Google Tag Manager Integrations

Google Tag Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.

Reviewers rate Mobile app tagging highest, with a score of 8.4.

The most common users of Google Tag Manager are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 70)

Google Tag Manager is a must have

Rating: 9 out of 10
January 04, 2025
AI
Vetted Review
Verified User
Google Tag Manager
6 years of experience
Google Tag Manager is a great free tool to cover most of your essential custom tracking needs. You can also set up some advanced tracking with it but it might not be suitable for true beginners as Google doesn’t provide easy to use documentation for non developers in my opinion. Overall though, Google Tag Manager is a real industry standard in terms of custom tracking and I’d recommend it to anybody that wants to go beyond the basic tracking abilities GA4 provide out of the box.

GTM offers a variety of solutions

Rating: 8 out of 10
December 28, 2024
Vetted Review
Verified User
Google Tag Manager
8 years of experience
I use Google Tag Manager (GTM) daily and create tags/triggers for all of our client's websites. It is easy to set up but for some of my tasks, the process does get repetitive so it'd be nice to have a default setting I can use when I have to create accounts, and then tweak/add things to them as needed. It is a great way to collect data and have code on the site without having to log into the site builder all the time. It makes it convenient to make edits or add code after our client's sites go live with us.

A must use tool for every website or App

Rating: 10 out of 10
June 27, 2022
TH
Vetted Review
Verified User
Google Tag Manager
6 years of experience
I recommend this to everyone who works in development or marketing. There are so many tools that require site tagging and tracking codes and this provides an environment to track all these things and easily add them or remove them from the site. It's also very easy to specify which pages you want tags to deploy on or in which scenarios.

Wouldn't Want To Live Without It

Rating: 10 out of 10
October 06, 2021
QA
Vetted Review
Verified User
Google Tag Manager
3 years of experience
Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.

GTM: Best in Service for Free

Rating: 10 out of 10
September 28, 2021
MS
Vetted Review
Verified User
Google Tag Manager
3 years of experience
GTM is well suited for any company that wants to collect data into Google Analytics for an affordable price (free). It is fairly easy to learn but you will need to dedicate time to letting someone train with it, which can take significant time if no one has prior experience. If your team does not have the bandwidth to give this to someone to learn, GTM will be far less effective and you should consider paid alternatives.
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