Google Tag Manager Reviews

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Score 9.1 out of 100

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Reviews (1-25 of 55)

Dave Becker | TrustRadius Reviewer
Score 9 out of 10
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Use Cases and Deployment Scope

We use Google Tag Manager to enable the use of tracking pixels from various sources on our website. Our website was developed and coded by an agency, so Google Tag Manager allows us to integrate these codes without having to edit or modify the coding of the site. We can then track user behavior concerning our business.
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Alec Dibble | TrustRadius Reviewer
Score 8 out of 10
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Use Cases and Deployment Scope

Google Tag Manger is used across the public-facing web properties to manage web tagging/pixel placement in production and staging. It allows you to dynamically install tags and disable them without having to push new code. It has a lot of customizability but some of it still needs coding integrations and pre-planning to work smoothly. With proper setup and training, a non-coder, like someone on a marketing team, should be able to add new website tags themselves using Google Tag Manager.
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Nathan Cavicchi | TrustRadius Reviewer
Score 10 out of 10
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Use Cases and Deployment Scope

Google Tag Manager is used at the most basic level to keep all of our pixels and firing actions in one place along with allowing us to control when and how they fire on a page. We use this repo as a great place for pixel audits to keep page load speed as fast as we can. Recently we have started using Google Tag Manager for click tracking on Google Analytics goals.
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Wadie Aroua | TrustRadius Reviewer
Score 9 out of 10
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Use Cases and Deployment Scope

Essentially we use Google Tag Manager to get better data in Google Analytics. We have over 100 sites for different purposes. So, Google Tag Manager helps us in tracking purchase events, how much time users spend, on which product pages, how many downloads per day, etc. With GTM we get more benefit from Google Analytics.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Use Cases and Deployment Scope

Google Tag manager is used to manage all tags implemented on our multiple websites and apps. It allows for one piece of code to be embedded by the devs in sites and apps, and then other users can manage, monitor and implement tags allowing for integrations with a host of others applications and platforms. It should be a foundational part of any website or app implementation.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Use Cases and Deployment Scope

Google Tag Manager (GTM) is used as the preferred tag management system that our company recommends like to use. It allows us to place and customize variables, triggers for clients to help manage marketing performance and analytics. A high level overview of how all three of these live within GTM are as follows: Tags are snippets of Javascript or tracking pixels; Triggers tell GTM when or how to fire a tag; Variables are additional information GTM may need for the tag and trigger to work.

A huge benefit of using GTM is that it's a Google product so implementation of GCM (Google Campaign Manager) and GA (Google Analytics) makes it a seamless process.
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Anonymous | TrustRadius Reviewer
November 07, 2019

Google Tag Manager Review

Score 8 out of 10
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Use Cases and Deployment Scope

As a digital strategist at a web company, one of my many roles is ensuring the websites we manage have strong conversion points. One way I am able to help manage this is through using Google Tag Manager to set up unique triggers and tags that provide analytics for how users are interacting with the website.
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Travis Brown | TrustRadius Reviewer
Score 10 out of 10
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Use Cases and Deployment Scope

As a web developer, we have utilized Google Tag Manager on multiple website projects. Rather than just doing the bare minimum (Google Analytics), Google Tag Manager allows you to go beyond just page tracking, to get a more in-depth view of how users are interacting with your site. Things, such as interactions on a page, become tracked and your data is taken to the next level.
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Richard Perroset | TrustRadius Reviewer
Score 9 out of 10
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Use Cases and Deployment Scope

We use Google Tag Manager to track everything from floodlight tags, events, exclusions and so on. I regularly review our site content to look for opportunities to add additional tags for improved reporting to our search, marketing, and social teams. When requested by those team I'll add tagging to new content sections or existing sections that are lacking the tracking they want to help answer business questions and enhance user experience.
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Ellen Evans | TrustRadius Reviewer
Score 10 out of 10
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Use Cases and Deployment Scope

Add tags without a dev team! What a dream for small e-commerce teams. Though this is a very powerful tool, which can sometimes be dangerous, I love that Google has an easy way for Analytics users to tag their sites. Though some technical knowledge is required (knowing what the DOM is, about what the data layer is, and how triggers, tags & variables work together), this is a very easy, straight-forward interface for tag implementation.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Use Cases and Deployment Scope

We manage a portfolio of 50+ independent websites and utilize Google Analytics (GA) as our primary web analytics tool. Due to the large number of sites and already being a GA user, we decided to implement Google Tag Manager as our tag management solution so that we could better integrate with GA and have a free tag management solution that wouldn't cripple us financially.
Google Tag Manager solves our needs of managing marketing tags and reducing IT needs around deployments for tracking snippets, and it's free!
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Santiago Valdés | TrustRadius Reviewer
Score 10 out of 10
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Use Cases and Deployment Scope

We use Tag Manager in the marketing department, but we do it in conjunction with the technology department.
GTM makes it extremely easy to add code to the site, which can be extremely useful if you want to add a tracker, snippet or something related to a marketing, tracking, analytics or similar software (Adwords, Facebook Ads, Email marketing, Hotjar, Analytics, etc.)
Before GTM you had to add the code yourself to the site, which (1) can be very slow depending on your org bureaucracy or technology department and (2) can be way more inefficient that doing it with GTM, because it optimizes the code to keep it smaller.
This way you can be very agile from a marketing perspective without wasting time on technical issues.
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J.P. VanderLinden | TrustRadius Reviewer
Score 8 out of 10
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Use Cases and Deployment Scope

GTM makes creating scalable, repeatable analytics setups much easier for franchises. It's also great for marketers who want to be more nimble and not be locked behind IT or engineering to get new systems or optimizations deployed. We keep a standard implementation for those just getting started using GTM with easily swappable variables, and then layer on additional tracking / prompts / software tags as needed.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Use Cases and Deployment Scope

I work in a Digital Marketing agency, and Google Tag Manager (GTM) is being used across all our services (SEO, Analytics, Paid Search and Social) and with the majority of our clients.
It is a very effective tool to track clicks, campaigns, revenue, leads (etc) without the need of involving the dev team of our clients. With GTM, we can quickly tag everything ourselves, which makes us save time, email communications and let us see results almost instantly.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Use Cases and Deployment Scope

We use Google Tag Manager for Google Analytics implementation across all our domains. We aim to have all third party scripts, that do not need to be implemented in the source, added through GTM Custom HTML tag. Adding scripts through the Custom HTML tag is easy - you can publish any additions, changes or removals out of regular release cycle. Another big use-case for our company is Enhanced Ecommerce implementation, which is done 100% via GTM.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Use Cases and Deployment Scope

Google Tag Manager (GTM) is being used by our marketing team to better track customers through Google Analytics (GA) primarily and is only used by our marketing team. The integration between the two is absolutely crucial for any digital marketing team to understand and utilize. Without the use of GTM, it's incredibly difficult to do any advanced GA goal and event tracking. Due to its versatility, we're able to accurately report on our user behavior through GA in ways that we were never able to before. This allows us to better A/B test landing pages and improve our website experience for our customers.
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Ben Rubenstein | TrustRadius Reviewer
Score 9 out of 10
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Use Cases and Deployment Scope

We use Google Tag Manager within our business unit to streamline our analytics implementation across multiple websites and environments (staging and production) and to track conversions and user engagement. We were previously using standard Google Analytics to do this tracking but were looking for Tag Manager to be able to more easily make adjustments without having to access/customize site code. GTM is being used by at least one other business unit in our organization, but we have separate implementations.
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Luiz Lai | TrustRadius Reviewer
Score 9 out of 10
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Use Cases and Deployment Scope

The Google Tag Manager is used to manage tags and codes in your site or app. It can be both marketing tags and other tools that are useful for your business. It is usually used by IT, marketing, or Business Intelligence area.
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Justin Angelson, Digital and AI Solution Expert | TrustRadius Reviewer
Score 9 out of 10
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Use Cases and Deployment Scope

We use Google Tag Manager for our own businesses, as well as client businesses so simply the creation, implementation, and optimization of remarketing/retargeting and other tracking pixels in one place, across all channels. Once deployed inside of their specific containers, it's easy to make any changes needed, quickly and then deploy them fast.
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Dylan Redd | TrustRadius Reviewer
Score 10 out of 10
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Use Cases and Deployment Scope

It is used in my department. We use Google Tag Manager to handle any third-party integration with our clients' websites, such as AdWords or Facebook. Tag Manager keeps all tracking codes and implementation clean and organized, and keeps the code off if the site so it loads faster.
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JC Matthews | TrustRadius Reviewer
Score 8 out of 10
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Use Cases and Deployment Scope

I'm using Google Tag Manager across my whole website. It allows me to track all the data points for managing customer acquisition cost as well as determining how good a specific campaign is doing and what expectations on a monthly basis I should be looking for on each specific product that we offer. Since we offer several different insurance products (around 10) we're able to use Google Tag Manager to tag each specific link that a customer may click through in order to purchase a product.
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Feature Scorecard Summary

Role-based user permissions (43)
8.8
Tag library (47)
8.4
Tag variable mapping (43)
8.3
Ease of writing custom tags (51)
7.6
Rules-driven tag execution (48)
8.3
Tag performance monitoring (45)
7.4
Improved page load times (39)
7.2
Mobile app tagging (26)
7.1
Library of JavaScript extensions (30)
7.2
Event tracking (50)
9.5
Mobile event tracking (36)
8.7
Data distribution management (31)
7.9
Universal data layer (45)
8.9
Automated error checking (38)
7.0

About Google Tag Manager

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.
Categories:  Tag Management

Google Tag Manager Integrations

Google Tag Manager Technical Details

Operating Systems: Unspecified
Mobile Application:No