A must use tool for every website or App
I use Google Tag Manager daily. I make sure this is installed on every website I work on so I can easily deploy tags and not have to rely …
Overview
What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system…
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Popular Features
- Event tracking (61)9.999%
- Rules-driven tag execution (58)8.383%
- Tag library (59)7.878%
- Ease of writing custom tags (63)7.575%
Pricing
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What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access,…
Entry-level set up fee?
- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Falcon?
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…
Product Demos
Aori Tutorial Demo Full Google Ads SKAG Setup
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Server-Side Tagging in Google Tag Manager (First Look & Demo)
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How to Setup Google Tag Manager for Clickfunnels: Step by Step
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Codeless Insight Tags Using Google Tag Manager
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A/B testing with Google Tag Manager - demo of gtmtesting.com
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Track Add to Cart in Google Tag Manager
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What is Google Tag Manager?
Google Tag Manager Integrations
Google Tag Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.
Reviewers rate Event tracking highest, with a score of 9.9.
The most common users of Google Tag Manager are from Small Businesses (1-50 employees).
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Reviews
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Google Tag Manager is used by our Marketing team in order to easily implement event tracking and to serve advertising pixels on our website.
Add tags without a dev team! What a dream for small e-commerce teams. Though this is a very powerful tool, which can sometimes be dangerous, I love that Google has an easy way for Analytics users to tag their sites. Though some technical knowledge is required (knowing what the DOM is, about what the data layer is, and how triggers, tags & variables work together), this is a very easy, straight-forward interface for tag implementation.
January 04, 2019
Google Tag Manager is a huge time saver!
We use Google Tag Manager to implement many tracking codes across our website. Saves a ton of time not having to update code.
November 13, 2018
Google Tag Manager: A must have free tool for tracking!
I work in a Digital Marketing agency, and Google Tag Manager (GTM) is being used across all our services (SEO, Analytics, Paid Search and Social) and with the majority of our clients.
It is a very effective tool to track clicks, campaigns, revenue, leads (etc) without the need of involving the dev team of our clients. With GTM, we can quickly tag everything ourselves, which makes us save time, email communications and let us see results almost instantly.
It is a very effective tool to track clicks, campaigns, revenue, leads (etc) without the need of involving the dev team of our clients. With GTM, we can quickly tag everything ourselves, which makes us save time, email communications and let us see results almost instantly.
November 08, 2018
GTM - Get free of the release schedule
We use Google Tag Manager for Google Analytics implementation across all our domains. We aim to have all third party scripts, that do not need to be implemented in the source, added through GTM Custom HTML tag. Adding scripts through the Custom HTML tag is easy - you can publish any additions, changes or removals out of regular release cycle. Another big use-case for our company is Enhanced Ecommerce implementation, which is done 100% via GTM.
November 06, 2018
GTM saves time and simplifies advanced analytics
Google Tag Manager (GTM) is being used by our marketing team to better track customers through Google Analytics (GA) primarily and is only used by our marketing team. The integration between the two is absolutely crucial for any digital marketing team to understand and utilize. Without the use of GTM, it's incredibly difficult to do any advanced GA goal and event tracking. Due to its versatility, we're able to accurately report on our user behavior through GA in ways that we were never able to before. This allows us to better A/B test landing pages and improve our website experience for our customers.
We use Tag Manager in the marketing department, but we do it in conjunction with the technology department.
GTM makes it extremely easy to add code to the site, which can be extremely useful if you want to add a tracker, snippet or something related to a marketing, tracking, analytics or similar software (Adwords, Facebook Ads, Email marketing, Hotjar, Analytics, etc.)
Before GTM you had to add the code yourself to the site, which (1) can be very slow depending on your org bureaucracy or technology department and (2) can be way more inefficient that doing it with GTM, because it optimizes the code to keep it smaller.
This way you can be very agile from a marketing perspective without wasting time on technical issues.
GTM makes it extremely easy to add code to the site, which can be extremely useful if you want to add a tracker, snippet or something related to a marketing, tracking, analytics or similar software (Adwords, Facebook Ads, Email marketing, Hotjar, Analytics, etc.)
Before GTM you had to add the code yourself to the site, which (1) can be very slow depending on your org bureaucracy or technology department and (2) can be way more inefficient that doing it with GTM, because it optimizes the code to keep it smaller.
This way you can be very agile from a marketing perspective without wasting time on technical issues.
September 27, 2018
Fast, Lightweight, a Great Entry to Tag Management
GTM makes creating scalable, repeatable analytics setups much easier for franchises. It's also great for marketers who want to be more nimble and not be locked behind IT or engineering to get new systems or optimizations deployed. We keep a standard implementation for those just getting started using GTM with easily swappable variables, and then layer on additional tracking / prompts / software tags as needed.
We use Google Tag Manager for our own businesses, as well as client businesses so simply the creation, implementation, and optimization of remarketing/retargeting and other tracking pixels in one place, across all channels. Once deployed inside of their specific containers, it's easy to make any changes needed, quickly and then deploy them fast.
We have a bunch of different websites under our organization's umbrella, and we have Google Tag Manager installed on all of them. As marketers, we really enjoy the freedom that Google Tag Manager allows us to be able to implement or make changes to existing javascript tags and pixels, without needing to get our dev team involved. The preview mode that Google Tag Manager has, allows us to see how various tags will affect our site before they are published live.
July 27, 2018
Tag Manager is great!
It is used in my department. We use Google Tag Manager to handle any third-party integration with our clients' websites, such as AdWords or Facebook. Tag Manager keeps all tracking codes and implementation clean and organized, and keeps the code off if the site so it loads faster.
July 27, 2018
Tag Your Money Manager
I'm using Google Tag Manager across my whole website. It allows me to track all the data points for managing customer acquisition cost as well as determining how good a specific campaign is doing and what expectations on a monthly basis I should be looking for on each specific product that we offer. Since we offer several different insurance products (around 10) we're able to use Google Tag Manager to tag each specific link that a customer may click through in order to purchase a product.
Google Tag Manager is being used to track website behavior and simplify the deployment process for website javascript, event tracking, and essential third-party integrations. It solves the business problem of needing engineers to assist in website development, marketing analytics, and other business side projects necessary to understanding how our customers, leads, and visitors interact with our various web-based applications and websites.
July 16, 2018
GTM FTW
We use Google Tag Manager (GTM) to track users on our site based off of campaign/programs we have running. It is managed by one department, marketing, but benefits the whole organization. It allows us to track users within our site and figure out what is the most effective digital advertisement.
July 13, 2018
A Google Tag Manager beginner
We are a social media advertising agency and work with brands that have websites we drive to. Using social we drive traffic to the brand sites, and use GTM to track actions taken by these users once on site in order to tie back to their business objectives (product awareness, sales, lead generation, etc.).
June 08, 2018
Good overall tagging platform
We use Google Tag Manager (GTM) for tagging of our website. Events tracked in GTM are then used in Google Analytics for the creation of goals. GTM is used by the marketing team. It's a great tool for tagging the whole website to monitor usage trends, issues, volumes etc.
We use Google Tag Manager within our business unit to streamline our analytics implementation across multiple websites and environments (staging and production) and to track conversions and user engagement. We were previously using standard Google Analytics to do this tracking but were looking for Tag Manager to be able to more easily make adjustments without having to access/customize site code. GTM is being used by at least one other business unit in our organization, but we have separate implementations.
April 26, 2018
Google Tag Manager - A Must for Managing Tracking Pixels
We use Google Tag Manager at our company to help combine our various tracking and analytics scripts in one single place. We can control when each script fires through Google Tag Manager as well as easily add, update and remove additional tracking pixels. This makes updates simple and does not have to involve a developer.
April 16, 2018
Reliable, Easy to use, Powerful and free!
The Google Tag Manager is used to manage tags and codes in your site or app. It can be both marketing tags and other tools that are useful for your business. It is usually used by IT, marketing, or Business Intelligence area.
February 28, 2018
Tag, You're It! Get Google Tag Manager for Your Business.
We use it to add tags so we are better able to track conversions, analytics, remarketing, among others, in a quick and easy manner that does not require extensive coding knowledge or ability. We have been using Google Tag Manager for over two years and, once it's set up, it provides a wealth of data and information that helps drive digital marketing decisions.
January 30, 2018
Understand what people are doing on your website with GTM
Google Tag Manager (GTM) is used to connect multiple website tracking tools.
January 25, 2018
Is there any reason not to use this software?
We use Google Tag Manager (GTM) throughout our organization to place and keep track of all our tracking scripts and pixels on our landing and micro websites. This has solved may issues for us when it comes to adding, changing and allowing others to modify tracking scripts on our websites. Most of our websites have multiple tracking scripts, and Tag Manager gives us a single place to keep tabs on them. An, with the option to create variables and different triggers, we can add these elements to our tracking systems and ultimately to our data warehouse and reports.
January 22, 2018
Organize your Tracking Scripts with Google Tag Manager
Google Tag Manager is currently being used in our marketing department. We manage multiple organic sites and we also manage landing pages where we direct traffic from our PPC campaigns and display ads. Google Tag Manager allows us to better organize our tracking scripts that we include on all our sites and manage all our tracking scripts from a single console without having to modify our sites.
We use Google Tag Manager to monitor our website traffic and gather insights about our visitors. The whole organisation is using it and we are upgrading our current website alongside implementing GTM. It solves several problems. Firstly, it helps us get to know the demographics and behaviours of our visitors. But then we can also set goals to track visitor journeys throughout the site.
December 11, 2017
GTM - The most open and powerful analytics tool out there
Google tag manager (GTM) is a great way to handle all of the code snippets you need without having to bug your devs. It is also great for tracking custom interactions, again without needing to bug your developers to implement something and deploy. If you can write the JavaScript to find it on the page, GTM lets you measure it. It even allows you to set local and session storage variables to help you understand more complex user behavior.