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Google Trends

Google Trends

Overview

What is Google Trends?

Google Trends is a search engine optimization software solution offered by .

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Recent Reviews

Google Trends Review

8 out of 10
July 06, 2022
Incentivized
It is currently being used by different areas within the organization. Not only marketing team, but also commercial and planning and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Local SEO (20)
    10.0
    100%
  • Global SEO (23)
    10.0
    100%
  • Keyword analysis (31)
    10.0
    100%
  • Competitive analysis (19)
    9.0
    90%

Reviewer Pros & Cons

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Camilo Rodríguez | TrustRadius Reviewer
Camilo Rodríguez
Digital content producer
Univision (Broadcast Media, 1001-5000 employees)
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Pricing

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Google Trends

Google Trends

N/A
Unavailable

What is Google Trends?

Google Trends is a search engine optimization software solution offered by .

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Bukit Vista | How Airbnb beat other OTAs in Popularity | Demo from Google Trends

YouTube

DEMO - Herramientas de Google

YouTube

Google Trends Slack Bot Demo + Usage Guide

YouTube

Auto Traffic Trends Demo

YouTube

Google Trends Tutorial 2021 - Perfect for Finding Niches!

YouTube

Foreign Press Correspondents Training Program: Google Trends

YouTube
View more demos
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Features

SEO

Core features related to search engine optimization

8.4
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

10
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

3.7
Avg 8.4
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Product Details

What is Google Trends?

Google Trends Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Trends is a search engine optimization software solution offered by .

Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 10.

The most common users of Google Trends are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(109)

Attribute Ratings

Reviews

(1-25 of 33)
Companies can't remove reviews or game the system. Here's why
December 29, 2023

Google Trends Review

Camilo Rodríguez | TrustRadius Reviewer
Camilo Rodríguez
Digital content producer
Univision (Broadcast Media, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Google Trends is perfect for people who want to rank their content in the Google search, such as articles, products, and blogs. This tool is ideal for those who work on SEO and want to know what are the perfect words to reach some specific public.
July 06, 2022

Google Trends Review

Verified User
Supervisor in Marketing
Retail Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Google Trends is very useful when analysing search trends over a specific period of time, as to understand seasonalities and ascending trends, especially when we think about the fashion market, in which new trends arise very fast. It makes it possible to follow these new trends and also compare their volume to existing queries.
May 30, 2021

Google Trends is great at getting an overall understanding of search trends

Carl Pieri | TrustRadius Reviewer
Carl Pieri
Growth Marketing Manager, HubSpot for Startups
HubSpot (Internet, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you need to understand how the search trends for a given term have changed over time it is incredibly helpful. It is not as helpful if you are looking to see how specific search terms relate to your specific website as the data is general not particularly specific. It's also helpful to see regional differences in search behavior.
May 24, 2021

Useful for a general indication but not specific decision-making

Verified User
Manager in Marketing
E-Learning Company, 1-10 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Google Trends is useful to get a general feel for relative popularity of search terms, either against each other or over time. This can show you seasonal variations and help choose between similar keywords, as well as providing some very general indications about the popularity of competitors.

On the minus side, I wouldn't use it as the only reference for anything, including choosing keywords. It's a good rough indicator, but not specific enough to use on its own to draw any conclusions.
May 24, 2021

Google Trends Needs To Be A Tool in Your Tool Kit

Monica Leary | TrustRadius Reviewer
Monica Leary
Digital Marketing Manager
Baker Street (Marketing & Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Google Trends helps with the initial planning of a campaign and keyword research but it also aides us when we are optimizing accounts as well. Anyone who advertises on Google should be utilizing Google Trends. It can also be fun to just see what's trending and what people are interested in at the moment, even if it doesn't relate to your advertising efforts. Scenarios where it is less appropriate would be if you aren't in need of advertising help or needing to know what's popular or "tending" at the moment.
March 06, 2020

Google Trends is the new trend!

Brian Chung | TrustRadius Reviewer
Brian Chung
Co-Founder
Alabaster Co (Retail, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's good when you start out to use Google Trends. I think most people aren't aware that this is a tool that you can use. When you first start off using it, it helps you to see what keywords people are searching for which can be helpful for your business. It's easy to use and simpler than the other keyword tools out there.
December 13, 2019

Get Fast Results Comparing Keyword Phrases with Google Trends.

Robbin Block | TrustRadius Reviewer
Robbin Block
Creative Marketing Strategist, Instructor, Moderator, Author
BLOCKbETA Marketing (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Google Trends is a good fit for generalized keyword research and for getting some understanding of seasonality by industry. However, it's really just a start. It doesn't tell the whole story, so typically more research is required for decision making. I use it when teaching marketing classes to get people excited about doing their research because it provides an immediate, visual result. It also gives newbies insight into how Google "thinks".
November 05, 2019

Google Trends is Neat!

Austin Voigt | TrustRadius Reviewer
Austin Voigt
Paid Media Manager
Augurian (Marketing and Advertising, 11-50 employees)
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We really love using Google Trends for helping our clients in the digital space, both in terms of SEO and paid media strategies. It helps us get a better feel for the landscape of different industries online, the demand for products & services, the competition in those spaces, the seasonality that occurs, and how our strategies fit into all of those things.
October 16, 2019

Google Trends offers a quick and easy way to assess how your company is being searched

Verified User
Manager in Social Media
Government Administration Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Google Trends is helpful in being able to provide a quick assessment as to what your customers might be searching for as it relates to your company or services. It is also a free tool.
August 05, 2019

Great for targeting specific keywords and phrases for your marketing efforts!

Todd Dodge | TrustRadius Reviewer
Todd Dodge
Marketing Assistant
Elite Voyages (Hospitality, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Google Trends is well suited for tasks such as finding out where certain topics are being searched for more frequently, the trend of that keyword over time, and which topics are at the top of the search lists.
May 02, 2019

The Best Free Keyword Research Tool I've Ever Used!

Brittney Collier | TrustRadius Reviewer
Brittney Collier
Marketing Assistant
ASTM International (Non-Profit Organization Management, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
February 23, 2019

Predict search trends

Verified User
Executive in Marketing
Religious Institutions Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited for casual research for search volume over time. Not a robust or comprehensive tool by any means. Won’t help you rank for specific queries. I’ve always used Google Trends to fill in pieces of the puzzle I may have been missing and to get inside the heads of search engine users.
February 04, 2019

Use Google Trends to discover market and competitor trends

Verified User
Professional in Marketing
Information Technology and Services Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Google Trends is well suited to giving you an overview of how a market or brand trends over time. It will tell you whether terms are becoming more or less popular, which helps you to plan which content to write.

It also helps you do competitor research for a market - it tells you which brands people search for most, which is a decent proxy for market share.
August 27, 2018

Great platform to learn about trends

Verified User
Manager in Marketing
Computer Software Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Google Trends is well suited for anyone who wants to see what is trending. Both businesses and individuals can use the platform for collecting valuable data. It is also a great platform for researchers and students, as it is always good to know how different topics were trending over the time.
August 17, 2018

An amazing free tool from Google to know what the world is searching for the most!!

Verified User
Analyst in Marketing
Mechanical or Industrial Engineering Company, 5001-10,000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is well suited if you are looking for- best keywords, latest/hottest trends, competitors' checks. It is not well suited if your site doesn’t have a high traffic rate, because then Google Trends estimates the visits of your website, which might not be accurate.
June 07, 2018

Google Trends | Good for SEO, Social Media Posting, & Online Ads

Greg Dungan | TrustRadius Reviewer
Greg Dungan
Owner
Two Creative Design Group, LLC (Marketing and Advertising, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Google Trends is well suited for inspiring ideas for relevant social media publishing, SEO, and advertising ideas. It is also well suited for finding influencers to contact for influencer marketing and to see popular images searches on Google. Finally, Google Trends is well suited for comparing the search activity for one topic against another to see how they measure up. I do this sometimes when I need to see how a client's website searches stack up against the competition.
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