Google Trends Reviews

73 Ratings
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Score 8.8 out of 100

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Reviews (26-27 of 27)

Anonymous | TrustRadius Reviewer
January 29, 2018

A fun addition to existing tools

Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Google Trends in a limited capacity to make sure we understand the activity around keywords relevant to our organization. It is one of a number of factors we consider when tailoring online and search ads, web content, and other marketing. I also sometimes use it when considering new initiatives, to make sure what we are pursuing is relevant to potential users.
  • Instant view of trends by geography.
  • Clear visual indications of change over time.
  • Easy comparison of multiple search terms.
  • Limited use when looking for terms specific to organization or industry.
  • Need to have keywords in mind - difficult to find potential relevant keywords.
  • Limited integration with Google AdWords, which is probably the most useful application of the data.
It is well suited for fact-checking assumptions about user needs for search engine optimization, making decisions about search engine marketing, and analyzing performance of organization-specific keywords or campaign phrases. It is not as useful for predictive modeling or planning ahead for new initiatives. It's one helpful tool in a much larger toolbox.
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Anonymous | TrustRadius Reviewer
March 31, 2017

See What's Up with Google Trends

Score 9 out of 10
Vetted Review
Verified User
Review Source
A lot of my colleagues and I use Google Trends to stay updated with the current news and happenings pertaining to our clients' companies and the industries they are in. It's not only a good way to stay abreast of what's going on, it's also a good way to see what sources are talking about these companies and what they are saying.
  • Google Trends send updates to your email directly, and so you get the latest news relating to your areas of interest without having to actively search for them.
  • Google Trends can be useful for content research because it shows you the top trending stories in any given day.
  • Google Trends is also great for conducting research regarding a certain topic segmented by location, search topic, year. It's a good way to gauge "seasonality" and "demographic"
  • When you "subscribe" to a certain topic on Google Trends, Google will send emails to your inbox when there are related news. This can sometimes get a bit overwhelming.
Google Trends is great for conducting content research, finding opportunities where a brand name is mentioned, gaging what people are currently interested in, understanding what topics are trending, staying abreast of current events and what people are paying attention to. I consider it an excellent tool for planning out content marketing strategy, because it helps you create topics and content that are engaging and useful.
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Feature Scorecard Summary

Keyword analysis (25)
8.6
Backlink management (7)
4.8
SERP ranking tracking (11)
6.0
Page grader (7)
3.9
Competitive analysis (17)
8.8
Site audit / diagnostics (7)
7.0
Site recommendations (7)
7.0
Task management (4)
6.6
Local SEO (17)
7.0
Social SEO (13)
6.6
Mobile SEO (13)
6.8
Global SEO (20)
7.9
Multi-domain support (4)
5.9
Integration with web analytics tools (10)
4.5

About Google Trends

Google Trends is a search engine optimization software solution offered by .
Categories:  SEO