Google Trends Review
I use Google Trends in my job to research the topics that are trending in the world of news. Also, to verify what keywords people are …
Overview
What is Google Trends?
Google Trends is a search engine optimization software solution offered by .
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- Local SEO (20)10.0100%
- Global SEO (23)10.0100%
- Keyword analysis (31)10.0100%
- Competitive analysis (19)9.090%
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What is Google Trends?
Google Trends is a search engine optimization software solution offered by .
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What is Google Trends?
Google Trends Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Google Trends is a search engine optimization software solution offered by .
Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 10.
The most common users of Google Trends are from Mid-sized Companies (51-1,000 employees).
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Reviews
(26-33 of 33)Companies can't remove reviews or game the system. Here's why
January 29, 2018
A fun addition to existing tools
I use Google Trends in a limited capacity to make sure we understand the activity around keywords relevant to our organization. It is one of a number of factors we consider when tailoring online and search ads, web content, and other marketing. I also sometimes use it when considering new initiatives, to make sure what we are pursuing is relevant to potential users.
- Instant view of trends by geography.
- Clear visual indications of change over time.
- Easy comparison of multiple search terms.
- Limited use when looking for terms specific to organization or industry.
- Need to have keywords in mind - difficult to find potential relevant keywords.
- Limited integration with Google AdWords, which is probably the most useful application of the data.
November 29, 2017
Google Trends lets you stay ahead of the game!
Google Trends is used by the sales and account management functions at my organization as a way to stay on top of what is hot and trending in the neighborhood, allowing the sellers to keep their fingers on the pulse of what the market is interested at the given moment.
- Constant refreshing throughout the day
- Aggregated results across various categories of interest
- Ability to search trends
- A little more context as to how long a certain topic is trending
- Ability to sort trends by state, not just country
- More granular information on trends (i.e. specific members of Trump's administration, rather than the broader topic)
October 25, 2017
Google Trends: A great place to start in content research
We use Google Trends to gather topics and research for content curation, content writing, and other content focused activities. It is primarily used by the marketing team to explore topics that would be relevant to our audience and help inspire ideas and brainstorming sessions. Google Trends helps kickstart the creative process for us.
- A ton of data: Google Trends has it all.
- Easy searching and sorting: Google knows search, and this plays out well in Google Trends.
- Geotargeting: being able to zoom in on a specific region is helpful to us.
- Top charts: would be nice to include top charts for the current month.
- Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
- More images: would be interesting to see trending image searches.
We´ve used Google Trends to study the popularity of various IT technical languages, tools and software. It might help us to understand what the undercurrent of interests is out there among the rest of the population - if not industry.
- Google has the best available source of data out there for finding out what people actually are thinking about! (Read: searching for...)
- Google is innovative in the sense of developing new innovative tools and products within the IT industry.
- Google is committing to both using and delivering open source and open standards, which is benefiting everybody, just like how science has always worked. It has even worked as a poster child for other IT-related companies, which have not done this from the very beginning.
- Try to compare the two programming languages: Java and Rust. You will see only a straight line on the bottom for Rust, but if you want to see the TREND between those two languages, Google could offer another scaling on the "underdog" search word, to see increase/decrease within the same time frame.
- It is possible to download a CSV file, build it into HTML or share it on several social media, but I would like to bookmark any trend I've done and want to repeat at a later stage.
- What about making a PNG-file for gluing into a report or other (Google) document?
- I would love to see the following features: Mail me if any search item dealing with medicine start increasing within my geolocation; Mail me if any search item dealing within economy start increasing within my geolocation; Mail me if any search item dealing within politics start increasing within my geolocation; Mail me if any search search item start increasing more than ____ percent within my geolocation
July 21, 2017
Great to help you compare quick hunches
Google trends helps us to look at future category and product names. With a similar to current SEO approach we look at whether or not we need to change the way we name our products across the globe. For instance Google Trends also helped us find out that the US en GB market use quite different words in consumer electronics.
- Comparison
- Global/local views
- Branche differentiation
- Comparing more than 5 words
- Keep track of your searches over time
March 31, 2017
See What's Up with Google Trends
A lot of my colleagues and I use Google Trends to stay updated with the current news and happenings pertaining to our clients' companies and the industries they are in. It's not only a good way to stay abreast of what's going on, it's also a good way to see what sources are talking about these companies and what they are saying.
- Google Trends send updates to your email directly, and so you get the latest news relating to your areas of interest without having to actively search for them.
- Google Trends can be useful for content research because it shows you the top trending stories in any given day.
- Google Trends is also great for conducting research regarding a certain topic segmented by location, search topic, year. It's a good way to gauge "seasonality" and "demographic"
- When you "subscribe" to a certain topic on Google Trends, Google will send emails to your inbox when there are related news. This can sometimes get a bit overwhelming.
March 16, 2017
Google Trends - Quick Review
We use Google Trends as a forecasting and historical analysis tool. Data from Google trends is used to make decisions, to justify actions and to investigate historical performance.
- Easy Interface
- Granular Segmentation of data
- Data for worldwide or country specific
- Mainly just offers one service
- Data measured against an index - not a real number
- News articles only given some of the time
November 09, 2016
How helpful is Google Trends in marketing and SEO optimization
Google Trends is being used by the website development team at our company. It is being used by the developers to target intended audience by updating the keywords on our website for SEO optimization. It helps us to understand the interests of people in real estate at a particular demography. It also gives us insight about the age group of people looking for apartments or homes to buy. This information helps us to market the right products.
- Provides insight based on location, age or particular industry
- Good and easy user interface
- Maybe include market insights to google trends