Overview
What is Wildfire Interactive (Discontinued)?
Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.
Why Wildfire Rocks!
Recommend Wildfire
New competitors offering better functionality at fraction of cost.
Pricing
What is Wildfire Interactive (Discontinued)?
Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
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Product Details
- About
- Competitors
- Tech Details
What is Wildfire Interactive (Discontinued)?
Wildfire Interactive (Discontinued) Competitors
Wildfire Interactive (Discontinued) Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Comparisons
Compare with
Reviews and Ratings
(13)Attribute Ratings
Reviews
(1-4 of 4)Wildfire was an adequate social media tool that is now integrated into Google's larger marketing platform
- Content scheduling on FB, TW, and PIN
- Social media management
- Basic analytics of post engagmemt
- Detailed analytics and reporting, integrating with Facebook insights
- Overlay with Google Analytics data to see connection between engagement and site traffic
- As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
- Aggregating all content into one system creates efficiencies for content teams
Why Wildfire Rocks!
- Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
- Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
- Difficult to customize graphic additions.
- Overall templates felt very 'boxy' instead of personalized and trendy.
- Our TOS and engagement with our fans increased when implementing this.
- Social metrics Wildfire provided for the different brands allowed sales opportunity to increase social worth and ultimately increase cost on advertising initiatives.
- Helps brands create social media sweepstakes, contests, apps, etc. at lowcost compared to hiring agency. Beneficial for brands just diving into social strategy.
- Implemented in-house
- Online training
- Self-taught
Recommend Wildfire
- Builds Promotional Pages/Tabs Easy.
- Allows you to make changes within seconds.
- Tracks social media performance on Facebook, Twitter and Google+
- Responsive customer service.
- Great idea generators, will feed you with examples/case studies.
- More customization - Would like to have the ability to edit more without coding.
- Consumer engagement per dollar invested.
- Virality of content per dollar invested.
- Sentiment data values per dollar invested.
- Implemented in-house
- Online training
- Self-taught
- Social Monitoring Platforms (i.e. Hootsuite).
- Social Data Platforms (i.e. Vintank).
- Wildfire is excellent at creating a self service promotion in social. From concept to final product can be achieved in under 20 minutes.
- Wildfire offers a variety of contest entry methods, including essay, photo and simple sweeps, along with good customization on entry forms.
- The entire product is quite dated - in our two years with the product, only the visuals have been updated. While other products have added things like multi-platform entries, Wildfire is essentially the same as it has been since our first experience with it.
- In its self-service mode, the product lacks some essential features like mandatory likes and white label.
- Embedding a whitelabel contest is a major undertaking, and requires quite a bit of work within the Facebook developer panel.
- As with all sweeps and contests, we are looking for new fanpage likes and a good number of entries from new fans. We always measure the number of new fans and value of the prize package.