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Wildfire Interactive (Discontinued)

Wildfire Interactive (Discontinued)

Overview

What is Wildfire Interactive (Discontinued)?

Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.

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Pricing

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What is Wildfire Interactive (Discontinued)?

Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.

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  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Wildfire Interactive (Discontinued)?

Wildfire Interactive (Discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(13)

Attribute Ratings

Reviews

(1-2 of 2)
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October 20, 2013

Why Wildfire Rocks!

Score 8 out of 10
Vetted Review
Verified User
  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
  • Difficult to customize graphic additions.
  • Overall templates felt very 'boxy' instead of personalized and trendy.
  • Our TOS and engagement with our fans increased when implementing this.
  • Social metrics Wildfire provided for the different brands allowed sales opportunity to increase social worth and ultimately increase cost on advertising initiatives.
Fantastic for users in need of template functionality for their social channels or website. Not needed for me now as I have a dedicated team to build completely custom apps for clients.
  • Helps brands create social media sweepstakes, contests, apps, etc. at lowcost compared to hiring agency. Beneficial for brands just diving into social strategy.
Picked Wildfire as it was the easiest to use and had the highest functionality. The customer service team was also very hands on and helpful.
  • Implemented in-house
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
  • Online training
  • Self-taught
Simple process. I taught myself. If you're technically literate, you can utilize this product with little to no training.
No
Not needed. Google customer service is always supreme, no need to have advanced support.
Phone and email support were always available to us when we needed it.
October 12, 2013

Recommend Wildfire

Ashley Pengilly | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Builds Promotional Pages/Tabs Easy.
  • Allows you to make changes within seconds.
  • Tracks social media performance on Facebook, Twitter and Google+
  • Responsive customer service.
  • Great idea generators, will feed you with examples/case studies.
  • More customization - Would like to have the ability to edit more without coding.
  • Consumer engagement per dollar invested.
  • Virality of content per dollar invested.
  • Sentiment data values per dollar invested.
If they are to introduce new additions to the software (which is highly likely), I will certainly renew.
I very much enjoy the Wildfire team and what the software offers. I do recommend this to companies who implement a full social media team/strategy and want a more comprehensive promotional platform.
4
Direct to Consumer and Social Media.
1
I am the in-house manager of this software. I have a coordinator who helps every so often, but does not use the software as extensively as me.
I was not on a previous software package.
The other service I attended to was Social Candy. I picked Wildfire due to the customer support, ease of use of the software and because I was able to make changes on my own.
  • Implemented in-house
Very easy to bring on board. Only a few people have access to this software, but I manage the overall activity and building.
  • Online training
  • Self-taught
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
Yes, this product was easy to learn. I would recommend this approach to others if they are familiar with the back end of website plug-ins.
I needed to plug in my own art work, but am not advanced enough for code.
No
For our purposes, we do not need a agency representative from Wildfire.
Great and responsive customer service. Was unable to address my Google+ Hangout plug-in, but that was a very minor project I wanted to implement.
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
I have never been kicked out of Wildfire service. Always up and running.
Easy to perform tasks and quick to upload changes to your promotions.
  • Social Monitoring Platforms (i.e. Hootsuite).
  • Social Data Platforms (i.e. Vintank).
I am not sure.
Extremely easy to work with before and after post-sales. Interaction with the current support has been a little low.
I contracted for a year. I would definitely recommend negotiating the price to the full extent as this is quite expensive to have.
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