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Gremln

Gremln

Overview

What is Gremln?

Gremln is a St. Louis startup offering basic publishing platform for Facebook, Twitter and LinkedIn. One area of focus is compliance. The platform includes a compliance package that includes approval workflow, keyword filtering, and message archiving. They are also currently…

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Recent Reviews
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Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $6 per month
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Product Details

What is Gremln?

Gremln Video

Overview of benefit to using Gremln in social media management

Gremln Competitors

Gremln Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Gremln is a St. Louis startup offering basic publishing platform for Facebook, Twitter and LinkedIn. One area of focus is compliance. The platform includes a compliance package that includes approval workflow, keyword filtering, and message archiving. They are also currently working on a Listening / Sentiment Analysis module. Gremln offers a basic free edition and paid plans start at $6 / moth and go up to $99 / month.

Gremln starts at $6.

Buffer, Hearsay Social, and PointBurst are common alternatives for Gremln.

The most common users of Gremln are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(7)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
November 08, 2013

Helpful and useful basic social media tool

Verified User
Account Manager in Marketing
1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Pros and Cons
  • Recurring tweets.
  • Scheduling tweets.
  • Posting to multiple accounts.
  • Editing tweets.
  • Finding scheduled tweets.
  • Recurring tweets every hour instead of every day.
Return on Investment
  • Increased employee efficiency.
  • Increased brand awareness.
  • Increased brand exposure.
Likelihood to Renew
8
The pro version is cheap. It is relatively easy to use. The recurring tweets are very helpful and not many other services offer that. It is worth paying the monthly price for this feature alone.
Likelihood to Recommend
Are you looking for basic social media management? Do you have several social media accounts that you manage? Are you looking to save time while managing your social media? Gremln helps to make managing social media easier and more efficient. The pro version has great value and I would recommend it for someone on a tight social media marketing budget.
Users and Roles
8
Marketing and public relations.
Support Headcount Required
3
Marketing and Public Relations.
Business Processes Supported
  • Creating awareness for upcoming events.
  • Informing clients about what is going on with the company.
  • Sharing relevant articles and information.
Innovative Uses
  • Reminders for people to come to an event.
  • Promote friend's information and events.
  • Share new information about the company.
Future Planned Uses
  • Promote articles for clients.
  • Share articles about friends of the business.
  • Live-tweets at events.
Products Replaced
Yes
Hootsuite. It didn't have the recurring tweet feature that we needed.
Alternatives Considered
The recurring tweet feature.
Key Differentiators
  • Price
  • Product Features
  • Prior Experience with the Product
The price was worth the value.
Evaluation Lessons Learned
Longer trial period for each level.
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Issues
  • learning how to use the service
  • training employees how to use it
  • figuring out how to analyze the data
Implementation Rating
8
Be patient. Identify what you want to know how to do first and learn the basic functions then move onto the more complex features.
Training Types Used
  • Self-taught
Ease of Gremln Training
Yes. I would recommend this approach to others.
Product Configurability
8
I believe it is just right for this type of product.
UI Customization
No - we have not done any customization to the interface
Extensibility and Customization
No - we have not done any custom code
Support Rating
8
The were attentive to my needs but I had and responded in a timely manner.
Exceptional Examples of Gremln Support
My tweets weren't posting correctly and I was getting frustrated bu the Gremln support team show me what to do and I was able to post correctly after that.
Easy Tasks
  • schedule posting
  • recurring posting
  • posting on multiple accounts
Difficult Tasks
  • using the analytics
  • reading the data from posts
  • find and editing a scheduled post
Usability
8
The basic functions are easy to use but when you get to the more detail functions it gets more difficult.
Scalability
8
The product delivers what it says it will and is useful for making your time more efficient.
Reliability and Availability
8
The product worked when needed and never gave us any problems.
Performance
8
The product did what it said it would and even the more complex parts of the program we eventually got working.
March 29, 2013

Good for publishing - poor user interface.

Verified User
Consultant in Professional Services
Computer Software Company, 1-10 employees
Score 5 out of 10
Vetted Review
Verified User
Pros and Cons
  • This product is good at publishing. It is very easy to use. It allows me to publish in real time quickly, and I can publish on a schedule if I like. Participating in the conversation is important for staying engaged with existing and potential customers,
  • This product does not aggregate content about a brand or an industry very well. Actually, it collects the information just fine, but it does not make it easy to set up custom streams and the UI is poor. There are a lot of good features that are hidden in menus and modals.
  • The reporting in this product is poor. It is too basic and is missing some key engagement metrics.
Return on Investment
  • I am able to grow my reach and measure that. I am also able to engage with existing and potential customers and measure that.
Likelihood to Renew
5
While the publishing is easy, better than HootSuite for example, but less intuitive than other platforms like Spredfast, the listening and measuring aspects are weak. Setting up search streams is fairly well hidden from users, and the process to add streams is not very intuitive. In fact, this tool has a lot of the same UI/UX problems that Hootsuite has. However, for the price, and given the good effort they make at user training, this is OK.
Likelihood to Recommend
Gremln is a good system for a publishing oriented small business. The listening and analytics are not enterprise ready yet and the UI leaves something to be desired.
Users and Roles
2
We both are hands on personnel. We help clients with their social marketing and social support.
Support Headcount Required
0
NA
Business Processes Supported
  • I use it to listen for conversations about my industry and company. I also use it to participate in those conversations. Finally, I use it to understand how much engagement I am driving through my participation.
Products Replaced
I am a consultant, so I use several products. I didn't necessarily switch to Gremln from anything. I thought it might be a good fit for a client and I wanted to try it out.
Alternatives Considered
In comparable price ranges: Sprout, HootSuite, Postling
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Rating
10
Adding an account for this SaaS product was easy
Training Types Used
  • Online training
  • Self-taught
Online Training
8
The inline videos are very clear
Ease of Gremln Training
Yes and No. The paradigm is very similar to other social media management systems and the social network themselves, so the basic functions are easy enough to find and use. However, there are some more advanced features that are hiiden away in menus and modals that make them difficult to find.
Additional Customization Considerations
You need to add your social accounts and choose your notifications settings.
Premium Support
No
Not necessary for me
Support Rating
7
They have in line videos that are very good.
Usability
4
The usability on the listening side is poor. The process to set up streams is not very intuitive, involving too many steps. Also, the ability to create custom search streams is fairly well hidden.

The reporting is pretty weak as well, with separate click through reports from other types of engagement, and a lot of engagement types within Facebook and Twitter are simply missing.
Reliability and Availability
8
I have had no issues with availability
Performance
8
I have had no issues with performance
Future Integration Plans
  • No
NA
Pre-Sale Experience
NA. This is an online purchase for the level I use
Key Negotiation Points
NA
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