HCL Unica Reviews and Ratings

Use Cases and Deployment Scope

We use it to generate the majority of the marketing campaigns that my company sends out. Predominately through email but also through direct mail, web and social media.

Likelihood to Recommend

It’s fantastic for a list-based generation. I’ve been in a number of fortune 500-row class organizations using the tool and for the most part, there’s very little and can’t do.

Use Cases and Deployment Scope

We have been using IBM Campaign as a campaign management tool for 5 years now. It is so powerful for us to know exactly what we send to our customers or non-customers and when they received it. For a call-center perspective it is extremely useful, but for a marketing perspective as well. We can build predictive models more powerful than before with these insights. In addition, the response tracking helps us to know which campaign has been more successful, based on their lift. So, in this case, it is easier to adapt our communications for our market.

I strongly recommend this application.

Likelihood to Recommend

You can produce every type of multichannel campaign. With a good dedicated team for this application (guys from IT, marketing and/or finance) you can do whatever you want. With this application, we were able to leverage our knowledge of our competitors with some geo-marketing campaigns. As we do Email, Door to Door, Outbound Telemarketing, Inbound, Unadressed Mail, Unsold and Direct Mail campaigns, IBM Campaign is a really good choice for our company. Otherwise, for small player, maybe it is too complex.

Use Cases and Deployment Scope

IBM Campaign is used across whole organization at our company. We started with one division but later scaled to other divisions. It is used for outbound and inbound segmentation of audience. Later it sends the list to eMessage for email delivery or uses IBM Interact to display dynamic personalized banners on website.

Likelihood to Recommend

If the organization has tons of data to segment, IBM Campaign is more powerful than many other products. The availability of mDue to zero coding approach, developers are not required to learn any programming language in particular manipulation tools and advanced functions in IBM Campaign is unmatched. I believe the users must have knowledge of SQL to get the most out of the tools. Typical business users using Eloqua would find it tough to migrate into IBM Campaign.

Use Cases and Deployment Scope

IBM Campaign provides an easy-to-use graphical user interface that supports the direct marketing process of selecting, suppressing, segmenting, sampling, and creating output lists of customer IDs. It really helps put everything all into one place, and it streamlines everybody's workload. IBM's UDI data communication layer lets you to seamlessly access and manipulate data from all of your data sources.

Likelihood to Recommend

IBM Campaign helps you target your audience, so if you're into digital marketing and want to find the defining line (i.e., what drives the most 'clicks', what content drives the most traffic) this will be a very useful tool. It's great for big businesses/websites...may be inappropriate for smaller businesses and websites with less than 100,000 unique visitors everyday, but that's just me speaking from experience.

Use Cases and Deployment Scope

We are Using Unica to find the right contacts from the huge database based on the requirements. It is being used to support company business and the media departments in the organization. Whenever the marketing team decides to contact their users based on necessity, they are able to generate the right contacts list by using different filters. That’s how they can filter the unnecessary contacts from the targeted list and the company can save on budget and can hold valuable customers. Indirectly it will increase the company revenue.

Likelihood to Recommend

<p>It supports multi-wave campaigns, external command line triggers and automated scheduled functionality. Scheduling functionality is useful for ad-hoc and multi touch campaigns. Platform independent scheduler can schedule regular / irregular intervals.</p>

<p>But it’s not compatible for non-enterprise organizations. </p>

Use Cases and Deployment Scope

The implementations I supported were primarily used by my clients' Marketing departments. IBM EMM (aka Unica) for these clients is primarily used for the very granular segmentation of customers for multi-channel marketing such as Direct Mail, eMail and Social. The solution (the application and underlying datarmart) allows the client to efficiently create segments and campaigns; capture promotion history and assign responses.

Likelihood to Recommend

Key questions: 1. What can you afford? 2. What do you really need? 3. Do you need something that runs superfast like Alterian? or something that is slower but much more sophisticted and robust like Unica? 4. How complicated is your datamart? How many customer rows? How much transactional data etc. 5. How quickly and how often do you have to incorporate new data? suppression files; zip files etc.

Use Cases and Deployment Scope

It is used by 2 departements.

It is used to "program" campaigns. 2/3 of the campaigns are one shot, 1/3 is recurrent. 1/2 are commercial campaigns, 1/2 are administrative campaigns to inform clients of p.e. changes in interest rates and so on.

Likelihood to Recommend

I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.

In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns.

The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow.

When you copy objects something the content of the object changes because the links with other objects or lost.

(*) derived field: field to calculate something

Use Cases and Deployment Scope

At Purple Square Consulting Ltd, we implement IBM EMM (also known by it's legacy name Unica) suite for many clients across Europe. We provide design services, aswell as implementation, configuration, training &amp; troubleshooting.

Likelihood to Recommend

Extremely well integrated in the TelCos and Financial Services areas. Retail &amp; Online Gaming are the next big sectors. Real Time capabilities via IBM Interact are starting to come to the fore as marketers start to understand the necessity for true reactive CRM. Additional functionality using IBM Distributed Marketing is also another very powerful area for the future, allowing regional marketers to fill out web based forms, which initiate and run flowcharts &amp; email delivery automatically.

Use Cases and Deployment Scope

We use IBM Unica to manage all of our email marketing campaigns and a large number of direct mail and telemarketing campaigns. We use the Distributed Marketing tool to allow our field employees to generate corporate compliant marketing emails to members and prospects.

Likelihood to Recommend

Well-suited for email campaigns. Requires a decent investment of resources to install and develop user processes. Works relatively well for projects with short turnaround times in an environment where data is pulled from multiple sources.

Use Cases and Deployment Scope

IBM Unica is used as a marketing platform for full service and self service clients. We build and support our client's marketing databases and this is a product that we use for clients across many different industries for delivery of thier marketing campaigns.

Likelihood to Recommend

I personally like the tool as it is so flexible and robust. IN ten years of use, I have never had a campaign that could not be coded using this tool.