Hitwise Reviews

2 Ratings
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Score 7.5 out of 101

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Andrea Mortensen profile photo
Score 7 out of 10
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Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger.

Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.
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Hitwise Scorecard Summary

About Hitwise

Hitwise is a competitor comparison intelligence and audience intelligence platform from Connexity in Santa Monica (who acquired Hitwise and its technology in 2015 from Experian), which allows the user to discover characteristics unique to their audience vis-a-vis the customers of a competitor to to fine tune and improve future marketing efforts and outreach to new customers.

Hitwise Technical Details

Operating Systems: Unspecified
Mobile Application:No