Navigating the Peaks and Valleys of Enhanced Marketing Operations
Uptempo has proven to be a mixed bag for our team. Despite some initial challenges, the wealth of features it offers has gradually become …
Overview
What is Uptempo?
Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.
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What is Uptempo?
Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.
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How to Manage Marketing Budget Planning
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Marketing Work Management | Work Management End to End
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Marketing Work Management | Review Manager
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Marketing Work Management | Home Dashboards
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Marketing Work Management | Digital Asset Management
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A Single System of Record for Enterprise Marketing Teams
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Uptempo?
Uptempo is enterprise marketing planning software that combines marketing campaign planning, financial management, and work management to create a single marketing system of record.
Marketing Campaign Planning & Performance
This integrated platform is designed to give marketing teams insights and agility. Teams can collaboratively work together on every stage of the marketing process. Executives can connect performance data to initial plans and goals, and when necessary, shift strategies and re-allocate budget and teams to better performing programs.   
Uptempo’s product suite is used by marketers at enterprises that include Autodesk, Best Buy, Daimler, Deutsche Bank, SC Johnson, and Unilever.
Uptempo’s product suite is used by marketers at enterprises that include Autodesk, Best Buy, Daimler, Deutsche Bank, SC Johnson, and Unilever.
The main use cases of the Uptempo solution include:
Marketing Campaign Planning & Performance
Uptempo’s campaign planning and performance module lets marketers set goals and use predictive performance insights to build campaign plans that will achieve them. They can then create campaign briefs, calendar activities, allocate funds, and kick off creative work. Once campaigns are in-market, marketers can track spending, measure results, and quickly pivot adaptive plans in real time in response to changing market dynamics and customer preferences.
Marketing Financial Management
Uptempo financial management gives marketing teams complete control of marketing spend without hours of manual reconciliation. It helps marketers achieve greater impact from marketing investments through increased visibility into cost, streamlined processes, automated reconciliation, performance reporting, and the ability to quickly pivot budgets in real-time.
Marketing Work Management
Uptempo work management expedites internal content review and approval processes with workflow automation. Teams can move faster to initiate, revise, and complete work in a single system. Marketing leaders get visibility into what is being worked on, while balancing available resources to meet project requirements. Marketers can manage and monitor the content development process, including timelines, distribution and asset usage for content in any format, for any device. Content analytics help marketers to continuously optimize performance.
Uptempo Features
- Supported: Activity planner and calendar
- Supported: Flexible plan hierarchies
- Supported: Predictive impact modeller
- Supported: Top down budget allocation
- Supported: Bottom up budget planning
- Supported: Real-time spend tracking
- Supported: Automatic reconciliation
- Supported: Budget approval workflows
- Supported: Instant budget reallocation
- Supported: Financial reporting
- Supported: Performance monitoring
- Supported: Content creation workflows
- Supported: Resource management
- Supported: Digital asset library
Uptempo Screenshots
Uptempo Integrations
Uptempo Competitors
Uptempo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.
Reviewers rate Ease of integration highest, with a score of 7.9.
The most common users of Uptempo are from Mid-sized Companies (51-1,000 employees).
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Reviews
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February 01, 2024
Navigating the Peaks and Valleys of Enhanced Marketing Operations
- Efficient Marketing Management
- User-Friendly Interface
- Easy reports
- Comprehensive Finance Management
- Inconvenient Login Process
- Complex Customization
- Performance Issues with Extensive Use
- It performs well in marketing campaign calculations.
- It is easy to implement and use.
- We can customize campaigns at the beginning and it also allows changes to be made when the marketing campaign is advanced.
- I don't like having to put login credentials on the same device, I think it should have a method of recognizing the devices we usually use.
January 02, 2024
Data analysis with uptempo helps you provide better results
- It helps in marketing management
- Helped in automating the process
- Easy to use
- User interface can be done better
- it requires me to login every time on the same device
- It can get clumsy sometimes
December 14, 2023
Uptemp "the marketing management tool"
- Finance management
- it helped us in managing our marketing more efficiently
- Easy reports
- Content management
- Customization is not easy with Uptempo
- if your system closes then its not that easy to recover data in my experienc
- its a bit slow if used extensively I've found
November 02, 2023
review of uptempo
- marketing
- finance management
- asset management
- Loading time
- expensive
- High learning curve
September 12, 2023
Uptempo is streamlining business productivity.
- Seamless integration capability.
- Intuitive forecasting tool that manages all financial content in an acceptable and well-developed process.
- Easy to use the platform and collaboration that is possible across different levels.
- It has very complex workflows that make it crucial and difficult to understand.
- This platform is a bit pricey and there is no free version of use.
August 24, 2023
Software That Makes Marketing Planning Easy
- Make your marketing plan with ease
- Uptempo provides good technical team support
- Detailed Report of your spending
- Take time to update data
- Expensive Software
July 28, 2023
Better result with better software, Uptempo
Score 8 out of 10
Vetted Review
Verified User
- Brand management
- Campaign Management
- Cost Management
- User interface
- Expensiveness
- some complexity
- Dashboards
September 07, 2022
Uptempo is highly recommendable as an Enterprise scale real-time resource and marketing management suite
- We are able to check on the campaigns what is happening throughout and in depth in real time.
- Uptempo improves all of our ROIs.
- We deal better with our strategies and advance further in strategy development und reusage.
- We are all over connected and team up much more successful and not just error free or flawless.
- Integrate the marketing department closer to the other companies departments output.
- Connect to more markets for customer acquisition and care as well as customer satisfaction and experience enhancements.
- We think it can get even closer to SAP Marketing Cloud at less investments and more ROI.
July 06, 2022
Uptempo Marketing Ops suite is built for teams to deliver on closing the gap of actuals to campaign performance
- Customization of budget hierarchy
- Management of technical integration
- Customization of invoicing process
- Out of the box detail panels
- Ability to add attachments to a line item
- More visibility on the history of invoices/changes to a line item
August 24, 2017
Great Tool - Helps Teams Adopt Best Practices
Score 8 out of 10
Vetted Review
Verified User
- The integration with SalesForce is great and allows for data to be more easily pulled and viewed through the Hive9 system. It seamlessly combines spend data with program data so identifying and analyzing better-performing programs is easy.
- The reporting options in Hive9 are very robust and valuable for both marketing teams as well as finance and executive sponsors/stakeholders. The reporting was built from Sirius Decision's demand generation waterfall so it incorporates best practices for lead tracking and reporting.
- The fact that Hive9 integrates with sales and marketing automation systems as well as prominent accounting systems makes it an extremely valuable tool to bring in key data points to tell the story of marketing efficacy.
- The hierarchy of programs/initiatives can be pretty clunky and cumbersome. While it probably works great for larger size, enterprise organizations, it does not always jive with mid size to smaller companies - it can feel very constrained.
- There is currently no way to create a "flat" organizational structure of users. This can be very limiting for smaller-sized marketing organizations. Although I believe they are addressing this very soon.
Score 9 out of 10
Vetted Review
Verified User
- Plan and allocating quarterly budgets.
- Providing reports on your budget.
- Generating "MRM" codes to tie our purchase orders in finance to our project codes within our individual team budgets.
- The wording between the "plan" and "forecast" sections can be confusing at first, as they both imply the same type of activity.
- Better recovery options for admins if folders are accidentally deleted - had this happen and took a week of manual recreation from an internal admin to get us up and running again.
August 09, 2016
Allocadia is our Media Solution
- Allocadia's customer support not just in the setup but as we continue to use it is fantastic. They are fast and very, very helpful.
- Allocadia was set up to provide my company with as many solutions as possible. We are also given the opportunity to continue to manipulate it within the confines of the structure to make it an even better tool for our department.
- Because we use Allocadia slightly differently than the typical user, it can be a little clunky for us. However, we have been able to fix almost all issues/problems so that we can use the software in so many more ways than previously imagined.
- The amount of time it takes to refresh data into their analytics tab can be frustrating. I understand the reasoning behind it but having to wait 5 minutes for it to update so you can pull an accurate report can be tiresome.
December 14, 2015
Allocadia for Marketing Budgets!
- Allocadia is easy to use.
- Allocadia has a great implementation team that understands the software well.
- Generating reports was a little slow.
December 10, 2015
Easy to use, Excellent customer service
- Easy to use
- Excellent customer support
- Product development is accessible for product enhancement ideas
- Not really at fault of Allocadia, but my marketing users have many different programs that they are using in addition, which makes things complicated. (ie. Project management tool for managing projects and workload, Allocadia, for building the budget, marketing automation for building campaigns, Salesforce for tracking campaigns, etc....)
Score 10 out of 10
Vetted Review
Verified User
- The Allocadia interface is simple to use and understand, which helps end user adoption.
- Allocadia contains powerful analytic tools that easily display a visual representation of your data.
- Allocadia is purpose built for marketers, and geared to easily track marketing performance.
- I would like to see a greater focus on organizational roles via the ability to create user groups, and custom security groups in Allocadia.
- I look forward to improvements on the approvals engine.
October 05, 2015
Budgeting made easy!
Score 10 out of 10
Vetted Review
Verified User
- Manages Budgets
- Visualizes Data
- Organizes Data
- Speed - it keeps getting faster, but still could be more responsive.
- Not an issue, but the improvements in the UI are great.
July 30, 2015
An Allocadia Partner's Point-of-View
Score 10 out of 10
Vetted Review
Verified User
- The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
- Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
- The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
- I look forward to improvements on the approvals engine. The latest release is fantastic, and with a couple more additions, it will be even more robust.
- I would like to eventually see integrations / adapters to project management (MRM workflow) solutions. Part of controlling marketing cost and improving ROI is measuring and improving the marketing process. Marketers would really benefit from being able to manage process and capacity alongside spend and performance.
March 13, 2015
Allocadia instead of an Excel mess
Score 7 out of 10
Vetted Review
Verified User
- Individuality. Allocadia was kind of a start-up when we first got in touch. They adjusted a lot of their functionalities, layout and usability in order to fit our needs.
- Easy to use. It is very easy to keep control over all the stats while the users take advantage of a nice and easy user interface.
- Great support. Although we have a time shift of about 10-11 hours (Europe to Canada) we are experiencing a fast, proper and friendly support in any cases.
- An integrated calculator as well as an currency exchange calculator. It would make working with the stats a lot easier if some additional tools would be available.
- Improve the general performance. A topic which is valid at any time. No matter how good your performance is lately, there's always room for improvement.
- Some smaller adjustments regarding the usability would be great to ease the budget entry process - but as far s I am informed, some changes and updates are coming up with the HTML5 solution
August 11, 2014
Happy with Allocadia
Score 8 out of 10
Vetted Review
Verified User
- Mapping invoices with line items.
- Audit trails
- Forecast updating
- I would allow users to switch items into different budgets vs. having to reenter the item altogether.
June 12, 2014
Allocadia has it all!
- Consolidates budget information (planned, allocated, spent, etc.) in a single location.
- Rolls up and enhances the stored data with custom metrics (calculations) and other conversion processes.
- Displays data in custom dashboards that really bring the numbers to life.
- Integration with key data systems such as Google AdWords or Bing Ads.
- More direct and/or user-friendly data import and export processes (pertaining to raw data and flat files).
February 25, 2014
Excel nightmare no more.
Score 9 out of 10
Vetted Review
Verified User
- Customer experience is key and Allocadia delivers exceptional service. The support team is fantastic and issues are resolved quickly.
- The tool lends itself well to customization, which has been especially helpful for us. For example, we have developed approval reports to streamline the invoice approval process and we have been able to customize the tags to see what has been committed, paid, etc
- The drag and drop feature can be a little finicky on the budgets tab. You have to have just the right touch to get something to nest properly.
- There is a strange glitch sometimes when selecting a vendor in the actuals tab: No matter how many times I'll select a certain vendor from the drop down, it will somehow choose a random different one.
- It would be cool if the amounts entered into the PO panel could automatically total up and populate the forecast field.