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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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How Hootsuite Differs From Its Competitors

Customer Engagement

Hoot suite has helped my company reach our target audience on multiple trending social media platforms. Even for an individual with a beginner to intermediate experience with business aspects of social media, this bundled tool allows you to reach your target audience with ease with consideration …
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Customer Support

As a company exploring a new software program as a team, there can be many questions. Hootsuites help centre allows online chat for instant assistance. For some of the plans they offer 24/7 telephone assistance for a more hands on, more detailed help experience. Our representative was very …
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Social Media Impact

Hootsuite is helpful for planning and scheduling posts. Definitely better than posting/scheduling natively. They do lack some features though. For example, scheduling the first comment on IG, scheduling link in bio, etc. Sprout Social offers many of these features, but they are also much more …
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Social Media Impact

For me and our organization, Hootsuite has helped us stick to a consistent brand image for our 7 different locations. As a solo marketing department, it was a challenge to maintain our branding with numerous other branches trying to help out with social media platforms in their respective markets. …
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Return on Investment

I like the real time reactions to our flash sales and we have seen a 13% increase since last fall with inquiries on last minute sales posted on social media. Having all of our platforms on one dashboard helps me prioritize our individual audiences. I have begun constructing our posts based on the …
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Social Customer Service

I have not yet used the customer service aspect of the social comments service from Hootsuite. I do, however, closely monitor all of the social mentions of our company across the platforms. There have been times we have been incorrectly mentioned without tagging properly and the massive dashboard …
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Social Media Impact

Hootsuite has given has a birds eye view across all our socials, I really love the timeline page where it puts all your social channels side by side so you can see the content you put out and how well it's performing. It's made our lives a lot easier!
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Social Media Impact

We can see in the inbox feature when people sned us messages. We can see where they came from and if they have any previous convos with us. Sometimes, certain media may not show in Hootsuite, you you have to go to the social platform's inbox to see it. I was easy to reply and was instant.
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Social Media Impact

It is great for speaking with people directly because it’s all in one place rather than having to switch between 4 different social
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Social Media Impact

Hootsuite allows us to manage all client social media accounts in one place. This improves our engagement with our audience because we can monitor and respond to comments/messages and mentions across all platforms. This saves us time and enhances our response rate. We can also create and schedule …
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Social Media Impact

Hootsuite makes it very easy to schedule content across multiple accounts and channels. The ease of use is something that made this platform an immediate yes for our company. We have more time to focus on engaging with the audience through comments and DM's than we did previously. We also have …
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Social Media Impact

In general we are satisfied. Just one thing I already mentioned to be improved: there are limitation on picture size for FB posts for example, if this could be changed it would be perfect.
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Social Media Impact

It's helped align communications across channels into one tool. It's provides a more seamless process that allows a more efficient delivery of social posting.
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Social Media Impact

We can engage more people, across more platforms, especially when we're managing multiple brands in one place. We're able to maintain better consistency in posting and the output tends to be better for our customers.
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Social Media Impact

Hootsuite has significantly improved our organization's social media strategy. It has streamlined content scheduling, ensuring regular and timely posts across channels. This consistency has enhanced our brand image. Moreover, Hootsuite's monitoring tools have allowed us to engage with our audience …
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Social Media Impact

We love Hootsuite and it is used on a daily basis to post social media across all our social media platforms - well, Hootsuite does it's thing daily, I only have to use it weekly to schedule and then I can forget it! LOVE IT! A huge time saver for us, especially as a small business with very …
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Social Media Impact

Hootsuite gives us a one-stop shop to schedule social media posts far in advance and allows everyone on our team to go in and see what posts are scheduled for future dates. This allows us to schedule what we know in advance and still have room for timely posts. Brand consistency is easy with …
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Social Media Impact

Hootsuite has allowed our company to share posts across multiple social media accounts, but all in one place. This makes it easier and quicker, as well as being able to stay consistent with the message we are sharing with our followers. It is efficient to schedule the posts also, so that we aren't …
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Return on Investment

One of the primary reasons we choose to use Hootsuite was the number of channels we are able to connect and the administrative structure we can set up for notifications and post approvals. This has allowed us to better utilize our team where more people can develop content and schedule a post, …
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Social Customer Service

The updated version of Hootsuite Inbox has been a big improvement for us. We are more easily able to see the various comments and messages that come in from all the different social channels. This makes it much easier for the team to track without needing to jump into each native social platform. …
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Customer Engagement

The updates made in Hootsuite recently with the Inbox has made it easy for us to gather and respond to direct messages coming in through multiple social media platforms. The interface is now nearly the same as using the social channels native platforms.
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Customer Support

We have an assigned account representative from Hootsuite who checks in regularly to answer questions, provide information about new features, and to provide training when needed. They are also easy to get in touch with when unscheduled needs have come up. During after hours or immediate problems, …
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Return on Investment

Working in the nonprofit industry means we do not have the resources to hire a whole marketing department so all forms of marketing tend to fall on one individual... myself. Using Hootsuite gives me the ability to work out weeks in advance content and promos and plan around busy days or vacations. …
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Social Customer Service

I unfortunately do not have experience using these forms of customer service within my organization. However, I don't doubt that Hootsuite does an incredible job filing and organizing messages. If my company sold a tangible good or service, we would most likely integrate Hootsuite for this …
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Social Media Impact

1. It has enabled superior brand consistency across the top 3 social media we use
2. Audience engagement via HS and the actual platform is almost the same - which is yet another winner (Great question!)
3. We execute all social campaigns via HS alone - especially ones that are brand level campaigns.
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Return on Investment

1. It provides a single point of management for multiple social media platforms thus saving repetitive marketing operations and associated (increasingly expensive) manpower 2. Ease of social media campaigning thus 3. Single point of social media ROAS accountability measurement
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (347)
    9.1
    91%
  • Content planning and scheduling (366)
    8.9
    89%
  • Twitter (332)
    8.9
    89%
  • Workflow management (308)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons
Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
Joanne Vallely Hignett | TrustRadius Reviewer
Joanne Vallely Hignett
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)

Video Reviews

7 videos

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User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2
Avg 8.1
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Hootsuite Downloadables

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1145)

Attribute Ratings

Reviews

(1-25 of 66)
Companies can't remove reviews or game the system. Here's why
February 22, 2024

Great program for moderation!

Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
Wonderful program that I thoroughly enjoy using. Of all the ones I've tried, this is still my favorite. It has less issues than any other I've tried and the support team is great. All the features we need are implemented as well.
December 29, 2023

Ok, but there are better options

Verified User
Employee in Social Media
Marketing & Advertising Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
5
I think overall, it's ok. There are better platforms out there, but Hootsuite is definitely a more affordable option so they have that going for them.

There are some annoying parts of Hootsuite that make me give it only a 5. For example, the fact that link in bio is set up per user not per brand is really annoying.
November 20, 2023

Marketing staff of one? Hootsuite is a lifesaver!

Verified User
Director in Marketing
Printing Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Usability
10
Hootsuite has done a great job in providing training for me in an area I was underprepared for when I started. The interface is easy to navigate, the responses are fast, and the features work well for me in my role as a single marketing department. The online training has helped boost my knowledge of the more advanced applications, using terms that I understand in the training offered. Hootsuite has allowed me to keep learning and utilizing tools offered without overwhelming me with details.
November 03, 2023

Hootsuite is your one stop social media planning hub!

Verified User
Employee in Marketing
Financial Services Company, 501-1000 employees
Score 10 out of 10
Vetted Review
Verified User
Usability
9
Hootsuite is easy to use and for the most part it covers what you need to do. The only downside is not being able to tag people or companies on certain social platforms (so we have to do that manually after the post has been posted), there's a spend limit for boosting posts and I have had an issue loading a video to post through Hootsuite, but with all that a side Hootsuite is a life saver for those of us who need a bit of help planning and scheduling their social content.
November 01, 2023

Hootsuite is great for multiple social media accounts

Verified User
Employee in Social Media
Consumer Goods Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
Overall it is easy to use and you can manage all your social media accounts here. The posting process is easy, especially if you have your photo assets linked. The analytics help to see what types of posts do well to help tweak future content. The messaging/inbox feature is useful for responding to customers and inquiries. Hootsuite also has the social listening option to see when/if people are talking about your company online.
November 01, 2023

It’s a hoot of a time

DP
Dani Paez
Requirement and Social Media Strategist
New Working Majority (Professional Training & Coaching, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Usability
10
Both the mobile and web version of the application are easy to use. They are straight forward and easily labeled. They have multiple ways to help. The app is great for on the fly quick response or when events are happening I can easily track and make strategic responses. The web application is great for bulk posting
November 01, 2023

Hootsuite is cost-effective and perfect for beginner use!

MT
Maria Trujillo
Publicist
Pagne PR (Public Relations & Communications, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Usability
10
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
October 27, 2023

Hootsuite - The Biggest Name in Content Management

Mark Jennings IV | TrustRadius Reviewer
Mark Jennings IV
Social Media Specialist
Landmark Properties (Real Estate, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
Hootsuite is basic at its core, but there are areas for improvement. There definitely needs to be more simplicity and some modernization of it. The Streams aspect is incredibly busy and can look very daunting when there are multiple accounts in one stream. I do believe though, that Hootsuite is a rather simple platform to learn and understand. From a year ago, when I began using Hootsuite, I feel that I have mastered each aspect of the platform with ease.
October 26, 2023

Save time, money and your effort via Hootsuite like we do.

Verified User
Manager in Social Media
Leisure, Travel & Tourism Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Usability
10
HootSuite's 'all-in-one approach' makes our job easier, offers tools for mor effectively work which can be done in a shorter time. Once you set up and connect all the sources you need, all that remains is to enjoy tracking from one place. Gratful for that, grateful for having HootSuite. We do appreciate its impact and the contribution of each single person behind the product. Thank you.
October 13, 2023

Solid tool that makes my life easier!

Verified User
Director in Marketing
Marketing and Advertising Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
7
Overall it took a while to learn Hootsuite's user interface so its not as intuitive as I would like - sometimes there are issues with certain platforms or some platforms don't connect to the service which still takes time to engage within the platform. It would also be nice to be able to tag other businesses within the automated system requiring multiple post edits
October 12, 2023

Social media management at its best!

Ankur Sharma | TrustRadius Reviewer
Ankur Sharma
Product Marketing Manager
Adaptavist (Information Technology and Services, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
The platform boasts a user-friendly interface and intuitive navigation, making it accessible for most users. However, there's a slight learning curve, particularly for beginners, when exploring its more advanced features and customization options.Given that the tool has been around for more than a decade, you can see they've invested enough in UX research as well as maintaining a legacy.
August 30, 2023

Hootsuite Makes My Social Media Life Easier!

Todd Betzold | TrustRadius Reviewer
Todd Betzold
Content Manager
Coastline Academy (Education Management, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
I think Hootsuite is a great platform for users looking to schedule their social media content. There are always differences between paid and free versions, so that could affect the overall usability for people. We are happy with the product we have and it helps save time on a daily basis.
August 28, 2023

Silver Standard For Social Media Management, Gold For Paid Users

Haresh Kodnani | TrustRadius Reviewer
Haresh Kodnani
Partner
MBA Admission Gurus (Education Management, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
The overall mix of features is very optimal. Further the user interface is quite intuitive and learning curve on HS is quite short. It fills that much needed gap of integrating all social media and deploying campaigns across chosen ones per will.
August 25, 2023

Hootsuite Review

Nicole Vuong | TrustRadius Reviewer
Nicole Vuong
Marketing Manager
Solaris Technologies Services (Telecommunications, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
I think Hootsuite is a great multip-platform service that really does a nice job of keeping your content organized and accessible. You can create, reply and plan out everything on your calendar and just have it loaded and ready to go. We have used them for over 5 years and have really loved the streamline approach they offer, it is a great time saver.
August 25, 2023

Best free social media management tool out there

Jacquelyn Anne Dolly | TrustRadius Reviewer
Jacquelyn Anne Dolly
CEO (Chief Executive Officer)
JDolly Photography (Photography, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
7
Hootsuite pretty much gets the job done and has features that can ease the burden on social media management. But, that’s all there is to it. It doesn’t have content or optimization suggestions and the data and analytics is limited from what I can see. there are simply other social media management platforms that are more intuitive and offer real time suggestions to help improve your engagement and reach.
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